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Potetbua

Retailer / private label

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Norwegian baked potato vendor with multiple outlets across eastern and southern Norway.

Last updated September 29, 2026

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Overview

Potetbua is a Norwegian food brand specialising in baked potatoes, marketed as "Norges mest omtalte bakte potet" (Norway's most talked-about baked potato). The concept is simple: a baked potato with a crispy skin and soft centre, served with generous toppings such as chicken, bacon, ham, garlic dressing and seasoned butter. The brand positions itself as an alternative to ordinary street food, emphasising filling, uncomplicated and satisfying meals. The company operates a chain of outlets, primarily in the south-east of Norway. According to its official website, locations include Holmestrand (Havnegaten), Drammen (Bragernes Torg and CC Senteret), Sandefjord (Tivolitomta), Moss (Dronningens gate), Horten (Torget), Larvik (Yttersøveien), Tønsberg (Måkeveien), Lillehammer (Strandpromenaden), Tollerud (E18 northbound), Hamar (CC Hamar), with Gjøvik and Stathelle listed as "opening soon". The outlets have varying opening hours, with some operating late into the night, particularly in Drammen and Sandefjord, catering to evening and night-time customers. The menu revolves around baked potatoes with a range of toppings, including chicken, bacon, ham, or combinations. The brand also highlights its own garlic dressing and seasoned butter. Potetbua presents itself as a quick-service, takeaway-oriented concept, with the slogan "Rullende matglede" (rolling food joy) and the message "Enkelt, mettende, digg" (simple, filling, tasty). As of the available evidence, Potetbua is a privately held Norwegian company. No parent company, founder, or founding year is specified in the supplied sources. The brand is active and expanding, with new outlets announced. Its primary market is Norway, and it operates in the fast-food and street-food segment, focusing on a single core product: the baked potato.

History

Potetbua is a Norwegian baked potato vendor. The exact founding date and founder are not specified in the available evidence. The brand has grown into a chain with multiple outlets across eastern and southern Norway, including Holmestrand, Drammen, Sandefjord, Moss, Horten, Larvik, Tønsberg, Lillehammer, Tollerud, and Hamar. The official website lists Gjøvik and Stathelle as upcoming locations, indicating ongoing expansion. The concept centres on baked potatoes with a variety of toppings, and the brand markets itself as "Norges mest omtalte bakte potet" (Norway's most talked-about baked potato). The company operates in the Norwegian fast-food market, with some outlets open late to serve evening and night-time customers.

Products and positioning

Quick-service baked potato chain offering a filling alternative to ordinary street food.

  • Baked potato with chicken

    Baked potato topped with chicken.

  • Baked potato with bacon

    Baked potato topped with bacon.

  • Baked potato with ham

    Baked potato topped with ham.

  • Baked potato with all toppings

    Baked potato with a combination of toppings.

Sources2 sources

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