PosteMobile
An Italian mobile virtual network operator owned by Poste Italiane, with mobile, fixed-line, and internet services.
Last updated August 22, 2026
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Overview
PosteMobile is the telecommunications brand and operating business associated with Poste Italiane, Italy’s national postal group. It entered the mobile market in 2007 through a partnership between Poste Italiane and Vodafone, initially using the postal network as a distribution channel and targeting Poste Italiane employees before opening its services to the wider public. The business was created as a mobile virtual network operator rather than as a conventional network-owning mobile carrier. Over time, its network arrangements changed: it used Vodafone infrastructure at launch, moved to the Wind network in 2013, and returned to the Vodafone network from 2021. The company has operated as a Full MVNO, giving it a more substantial technical and operational role than a simple reseller while continuing to rely on a host mobile network for radio access. The brand’s early development was closely linked to Poste Italiane’s broader effort to use its nationwide postal presence to distribute financial and communications services. PosteMobile’s initial public offer followed a limited employee launch in November 2007. The service reached approximately 40,000 customers around ten days after the public launch and about 140,000 customers by the end of its first year. In April 2008, PosteMobile added mobile-banking functionality under the SIMplify name, later renamed SIMply BancoPosta. This positioned the SIM card not only as a telecommunications product but also as an access point for selected BancoPosta-related services. The company announced that it had passed one million customers in July 2009. PosteMobile expanded beyond mobile connectivity in 2011, when Poste Italiane transferred the Rete TLC Fissa business branch to it. That branch managed the fixed telecommunications network serving post offices as well as Poste Italiane’s operational and administrative locations. The move broadened PosteMobile’s role within the group, although the consumer-facing brand remained primarily associated with mobile services. In 2017, the company entered the residential fixed-line market with PosteMobile Casa, adding fixed telephony to its offer. The same period also marked a stronger public profile through sports sponsorship: since December 2016, PosteMobile has been the title sponsor of Italy’s top professional basketball league, Lega Basket Serie A, commonly known as LBA. The brand’s product scope therefore includes mobile voice and data connectivity, SIM-based services, mobile banking functionality, fixed-line telephony, and internet access. It also has numbering resources assigned by Italy’s Ministry of Economic Development, including portions of the 371 prefix range. PosteMobile’s strategic differentiation has historically come from its connection with Poste Italiane’s physical branch network and customer ecosystem, rather than from ownership of a nationwide radio-access network. Its association with postal, payment, and banking services has allowed it to present telecommunications as part of a wider everyday-services platform. PosteMobile remains an Italian-market telecommunications operation within the Poste Italiane group. Public reference material identifies PosteMobile as operating through Postepay and using Vodafone’s network for its mobile virtual network operation since 2021. Detailed current information about its leadership, financial performance, standalone corporate structure, and present product portfolio is not established in the supplied sources.
History
PosteMobile was created in 2007 by Poste Italiane in cooperation with Vodafone. The agreement establishing the business was made public on 5 April 2007. PosteMobile began selling SIM cards on 15 November 2007, initially limiting availability to Poste Italiane employees. Its first public offer followed on 26 November. The launch produced rapid early adoption, with the operator reporting approximately 40,000 customers after about ten days and roughly 140,000 customers by the end of 2007. The company broadened its role in April 2008 by introducing mobile-banking services under the name SIMplify. Developed with technical assistance from Gemalto, the service was subsequently renamed SIMply BancoPosta. This feature reflected the close relationship between PosteMobile and Poste Italiane’s postal and financial-services infrastructure. In July 2009, PosteMobile announced that it had reached one million customers. A further organizational expansion occurred on 1 April 2011, when Poste Italiane transferred the Rete TLC Fissa business branch to PosteMobile. The branch managed the fixed telecommunications network used by Poste Italiane’s post offices and by its operational and administrative offices. This gave PosteMobile responsibility for an important part of the group’s internal fixed communications infrastructure in addition to its consumer mobile business. PosteMobile changed mobile network partners in 2013, moving from Vodafone infrastructure to the Wind network. The business later returned to Vodafone’s network from 2021. The company’s virtual-network model enabled it to provide mobile services without owning the underlying nationwide radio network. Reference material describes PosteMobile as a Full MVNO, indicating a relatively extensive operational role within the mobile-service stack while still depending on a host operator for radio access. The brand expanded into consumer fixed-line services in April 2017 with PosteMobile Casa, an offer combining fixed telephony with the company’s existing communications portfolio. PosteMobile also increased its visibility through sports marketing. Since December 2016, it has served as title sponsor of Italy’s Lega Basket Serie A, the country’s leading professional basketball league, which is commonly branded as LBA. PosteMobile operates within the Poste Italiane group through Postepay. Its market identity is built around the combination of telecommunications, the extensive physical presence of Italian post offices, and links to Poste Italiane’s payment and banking services. The operator has also been assigned portions of Italy’s 371 numbering prefix by the Ministry of Economic Development. The supplied reference material does not establish a complete current executive roster, detailed financial profile, or a definitive standalone corporate headquarters beyond its Italian national market context.
- 2021
Return to Vodafone network
[1]PosteMobile resumed operation on Vodafone’s mobile network.
- 2017
PosteMobile Casa launches
[1]The brand entered fixed-line consumer services with the PosteMobile Casa offer.
- 2016
Lega Basket Serie A title sponsorship begins
[1]PosteMobile became title sponsor of Italy’s Lega Basket Serie A in December.
- 2013
Move to the Wind network
[1]PosteMobile changed its host mobile network from Vodafone to Wind.
- 2011
Rete TLC Fissa transferred to PosteMobile
[1]Poste Italiane transferred its Rete TLC Fissa business branch to PosteMobile.
- 2009
One million customers reported
[1]PosteMobile announced that its customer base had reached one million.
- 2008
SIMplify mobile banking launch
[1]PosteMobile introduced SIMplify, later renamed SIMply BancoPosta, with Gemalto technical support.
- 2007
PosteMobile agreement formalized
[1]Poste Italiane and Vodafone formalized the agreement establishing PosteMobile.
- 2007
Initial SIM-card launch
[1]PosteMobile began selling SIM cards to Poste Italiane employees on 15 November.
- 2007
First public offer
[1]The operator launched its first public mobile offer on 26 November.
Products and positioning
An Italian postal-group telecommunications brand combining mobile connectivity with the distribution reach and service ecosystem of Poste Italiane.
Mobile telecommunications · 2007
PosteMobile mobile services
The core PosteMobile offer consists of mobile voice and data connectivity delivered as a mobile virtual network service. The operator distributes SIM-based services in Italy and has operated on different host networks over time, including Vodafone at launch, Wind from 2013, and Vodafone again from 2021.
Mobile banking · 2008
SIMply BancoPosta
Originally introduced as SIMplify in 2008, SIMply BancoPosta used the mobile SIM as an access point for mobile-banking functionality connected with Poste Italiane’s BancoPosta services. Gemalto provided technical support for the original service.
Fixed-line telecommunications · 2017
PosteMobile Casa
PosteMobile Casa marked the brand’s entry into consumer fixed-line services. Launched in 2017, the offer added fixed telephony and related home connectivity to PosteMobile’s established mobile portfolio.
Marketing campaigns
- 2016Lega Basket Serie A title sponsorship
Italy
PosteMobile became the title sponsor of Italy’s Lega Basket Serie A, giving the telecommunications brand prominent association with Italian professional basketball.
Outcome. The league has been identified in reference material as LBA and the sponsorship began in December 2016.
Brand decisions
2021
Return to Vodafone networkStrategyBackground
PosteMobile revised its mobile network arrangement after previously using the Wind network.
Action taken
The operator returned to operating on Vodafone’s network.
Aftermath
PosteMobile again used Vodafone infrastructure for its mobile virtual network operation.
2017
Launch of PosteMobile CasaProduct launchBackground
After operating primarily in mobile telecommunications, PosteMobile expanded its consumer communications scope.
Action taken
The company launched PosteMobile Casa for fixed-line telephony services.
Aftermath
The launch extended the brand into fixed-line consumer telecommunications.
2013
Change of host mobile networkStrategyBackground
PosteMobile operated as a mobile virtual network operator and changed its underlying host network arrangement.
Action taken
The company moved from Vodafone’s network to the Wind network.
Aftermath
The reference material later records a return to Vodafone’s network from 2021.
Recent events
- 2021
PosteMobile returns to Vodafone network[1]
Other
PosteMobile returned to operating on Vodafone’s mobile network.
- 2013
PosteMobile changes host network to Wind[1]
Other
PosteMobile changed its mobile network arrangement and began relying on the Wind network.
- 2008
PosteMobile introduces SIM-based mobile banking[1]
Product launch
The company launched SIMplify, a mobile-banking service developed with technical support from Gemalto and later renamed SIMply BancoPosta.
- 2007
Poste Italiane and Vodafone formalize the PosteMobile agreement[1]
Other
Poste Italiane and Vodafone formalized the agreement that established PosteMobile as a mobile telecommunications operation.
- 2007
PosteMobile begins selling SIM cards[1]
Product launch
The operator began mobile-sector activity by selling SIM cards to Poste Italiane employees before launching a public offer later that month.
- 2007
PosteMobile launches its first public offer[1]
Product launch
PosteMobile opened its first public mobile offer and reported rapid initial customer acquisition.
Sources2 sources
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