Positivo Tecnologia
Brazilian technology company supplying computers, mobile devices, infrastructure, smart devices, payment equipment, and educational technology.
Last updated August 31, 2026
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Overview
Positivo Tecnologia is a Brazilian technology company headquartered in Curitiba, Paraná. Established in 1989 as Positivo Informática, it initially existed to manufacture and supply computers for schools operated by Grupo Positivo and for institutions using the group’s educational system. It subsequently expanded from an education-focused computer supplier into a diversified technology manufacturer and services provider serving retail consumers, corporations, schools, public institutions, and other organizations. Its portfolio includes desktop computers, notebooks, all-in-one computers, tablets, smartphones and other mobile phones, servers, payment machines, smart-home and smart-office equipment, electronic-security systems, educational platforms, and specialized technology projects. The company also provides equipment leasing, managed information-technology services, technical support, and mobility-related services. Its business is therefore broader than a conventional consumer-electronics brand: Positivo combines branded hardware, licensed and partner brands, contract manufacturing, public-sector projects, infrastructure, and recurring technology services. Positivo entered the broader commercial computer market during the 1990s and 2000s. It began supplying companies and public institutions through tenders in 1990, created a dedicated educational-technology division in 1994, and introduced educational portals for private and public schools in 2000 and 2001. Retail expansion began in 2004, followed by a stronger presence in corporate computing, including desktops, notebooks, and servers. In 2006 the company became publicly traded on the Brazilian exchange, and in 2007 it reported sales of 1.389 million personal computers, making it one of the largest desktop manufacturers globally at that time. The company broadened its manufacturing footprint with a Manaus factory in 2008 and later developed production and operating capabilities outside Brazil. Its international activity has included Argentina, Chile, Kenya, Rwanda, China, and Taiwan, with Taiwan and China also supporting its Asian presence and supply-chain relationships. Mobile phones became part of the portfolio in 2012, while tablets and additional computer categories followed. The company has used a mixture of its own brands, licenses, partnerships, and acquisitions, including Quantum, VAIO notebooks in Brazil, 2A.M. gaming computers, Compaq, Infinix, and other technology businesses. In 2017, the corporate name changed from Positivo Informática to Positivo Tecnologia to reflect the widening scope of the business. Later initiatives added payment terminals, healthcare-related technology, security and automation, managed services, and technical support. During the COVID-19 pandemic, Positivo participated in efforts to expand Brazilian production capacity for Magnamed ventilators. It also won public tenders to manufacture electronic voting machines for Brazil’s 2022 and 2024 elections. The company’s current structure includes business lines and brands associated with Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, PositivoSEG, Positivo as a Service, Positivo Tech Services, VAIO, Infinix, and educational technology. In 2023 it established PositivoSEG and acquired SecuriCenter, while in 2024 it announced the acquisition of Algar Tech MSP, the managed-services unit of Algar Tech. Positivo Tecnologia is positioned as a broad Brazilian technology platform combining accessible consumer products with institutional, educational, infrastructure, security, and managed-service offerings.
History
Positivo Tecnologia was founded in 1989 under the name Positivo Informática. Its original role was closely connected to Grupo Positivo’s education business: the company manufactured and sold computers for the group’s schools and for other schools using its educational system. In 1990 it began supplying computers and information-technology equipment to companies and public institutions, including through competitive public tenders. This early combination of education, institutional customers, and hardware manufacturing shaped the company’s later business model. In 1994, Positivo created an educational-technology division that developed software for schools and retail customers. The division later introduced the Portal Educacional for private schools in 2000 and the Aprende Brasil Portal for public schools in 2001. These initiatives gave the company a role in educational content and digital services in addition to equipment manufacturing. Positivo entered the retail computer market in 2004 and expanded its corporate portfolio in 2005 with desktops, notebooks, and servers. That year it reported having produced more than 500,000 computers for the corporate segment. The company became publicly traded in 2006 and joined the Brazilian market’s differentiated corporate-governance and tag-along indices identified as IGC and ITAG. It also received recognition in Brazilian business and consumer surveys. In 2007, Positivo reported sales of 1.389 million personal computers and reached leadership in Brazil’s national computer market. It opened an office in Taipei during the same period, supporting its international and supply-chain development. A factory in Manaus, Amazonas, opened in 2008, strengthening Brazilian manufacturing capacity. Positivo began a more explicit internationalization process in 2011 through a relationship with BGH in Argentina and Uruguay. It entered the mobile-phone market in 2012 and opened an office in Shenzhen, China, in 2013. In 2014, it began manufacturing tablets and computers in Rwanda, Africa. The brand and portfolio continued to diversify: the company launched Quantum smartphones in 2015, obtained a license to produce and sell VAIO notebooks in Brazil, and acquired a 50% interest in healthcare-technology company Hi Technologies in 2016. In 2017, the company changed its name to Positivo Tecnologia to reflect its expansion beyond traditional personal computers. It also expanded into Africa, including Kenya, and inaugurated Boreo Indústria de Componentes in Manaus for motherboard production. In 2018 it introduced the 2A.M. gaming-computer brand in Brazil, expanded Quantum operations to Argentina and Chile, and acquired 80% of Accept. In 2019, Positivo partnered with MindCET, the Government of Amazonas, and the Amazonas Court of Justice on initiatives intended to accelerate startups and extend educational technology to low-connectivity environments. The 2020 period brought both public-sector opportunities and pandemic-related production activity. Positivo participated in a task force to increase production capacity for Magnamed ventilators in Brazil and won a tender to manufacture electronic voting machines for the 2022 elections. In 2021, it licensed and incorporated Compaq operations in Brazil, partnered with Transsion Holdings’ Infinix brand, launched the Infinix Note 10 Pro, and entered payment-machine collaborations with Stone and NEXGO. It also won a tender connected with electronic voting machines for the 2024 elections. The company was elected to the council of the Distributed Management Task Force, an international technology-industry organization. In 2022, Positivo launched Positivo Tech Services for corporate technology services and support. In 2023, it created PositivoSEG for business automation and electronic security and acquired SecuriCenter. In May 2024, Positivo announced the acquisition of Algar Tech MSP, expanding its managed-services capabilities. The company now operates across consumer electronics, education, enterprise infrastructure, payment technology, smart devices, security, leasing, and technical services, with factories in Ilhéus and Manaus and international activity in several countries.
- 2024
Algar Tech MSP acquisition announced
[1]Positivo announced the acquisition of Algar Tech MSP, strengthening its managed-services business.
- 2023
PositivoSEG established
[1]Positivo launched its business-security and automation unit and acquired SecuriCenter.
- 2022
Positivo Tech Services launched
[1]The company created a business unit for corporate technology services and technical support.
- 2021
Compaq, Infinix, and payment-technology partnerships
[1]Positivo incorporated Compaq operations in Brazil, partnered with Infinix, launched the Infinix Note 10 Pro, and developed payment-machine partnerships with Stone and NEXGO.
- 2020
Ventilator production and voting-machine tender
[1]During the pandemic, Positivo supported expanded Magnamed ventilator production and won a tender related to Brazil’s 2022 electronic voting machines.
- 2018
Gaming and Accept expansion
[1]Positivo launched the 2A.M. gaming-computer brand and acquired 80% of Accept.
- 2017
Corporate name changed to Positivo Tecnologia
[1]The company adopted its current name to reflect diversification beyond information technology and personal computers.
- 2016
Investment in Hi Technologies
[1]The company acquired 50% of Hi Technologies, a healthcare-technology business.
- 2015
Quantum and VAIO expansion
[1]Positivo launched the Quantum smartphone brand and obtained a Brazilian license for VAIO notebooks.
- 2014
African manufacturing expansion
[1]Positivo began manufacturing tablets and computers in Rwanda.
Products and positioning
A Brazilian technology platform focused on accessible and locally supported computing, mobile devices, smart devices, educational technology, IT infrastructure, payment equipment, security, and managed services. Its customer base spans mass-market consumers, schools, corporations, and public institutions.
Computing · 1989
Positivo computers
The company’s core hardware range includes desktops, notebooks, and all-in-one computers for retail consumers, schools, businesses, and public institutions. Positivo has historically competed through accessible pricing, local manufacturing and support, and configurations adapted to Brazilian institutional and consumer demand.
Educational technology · 1994
Positivo educational technology
This business includes educational software, digital portals, devices, and technology programs for private schools, public schools, and low-connectivity environments. It traces back to the educational-technology division created in 1994 and includes Portal Educacional and Aprende Brasil-related offerings.
Mobile electronics · 2012
Positivo mobile devices
Positivo’s mobile portfolio includes smartphones, other mobile phones, and tablets. The company entered mobile phones in 2012 and has supplemented its own products with partner and licensed brands, including Quantum, Infinix, and Compaq-related operations in Brazil.
Smart home
Positivo Casa Inteligente
Positivo Casa Inteligente is the company’s smart-home and smart-office portfolio. It forms part of the group’s expansion from traditional computing into connected devices and automation for homes, workplaces, and other environments.
Enterprise infrastructure · 2005
Positivo Servers & Solutions
This business provides servers, infrastructure equipment, and related technology solutions for corporate and institutional customers. It reflects Positivo’s long-standing expansion into enterprise computing, which began with corporate desktops, notebooks, and servers during the 2000s.
Payment technology · 2021
Payment machines and SmartPOS
Positivo manufactures and supplies payment terminals, including SmartPOS equipment, through partnerships such as those with Stone and NEXGO. The line extends the company into transaction infrastructure and merchant technology.
IT services · 2022
Positivo Tech Services
Launched in 2022, Positivo Tech Services provides corporate technology services and technical support across Brazil. It complements the company’s hardware business with service, maintenance, and support capabilities.
Security and automation · 2023
PositivoSEG
PositivoSEG focuses on automation and electronic-security solutions for business customers. The unit was created in 2023 and was expanded through the acquisition of SecuriCenter, a distributor of equipment and technology solutions for the security and automation market.
Computing · 2015
VAIO notebooks in Brazil
Positivo obtained a license to produce and sell VAIO notebooks in Brazil in 2015. The licensed range enabled the company to address a more premium or design-led notebook segment while retaining local production and distribution capabilities.
Mobile electronics · 2021
Infinix smartphones in Brazil
Through a partnership with Transsion Holdings, Positivo brought the Infinix brand to Brazil and launched the Infinix Note 10 Pro in 2021. The arrangement expanded the company’s participation in the smartphone market through an international partner brand.
Marketing campaigns
- 2019MindCET and Amazon connectivity initiative
Brazil
Positivo partnered with MindCET, the Government of Amazonas, and the Amazonas Court of Justice on efforts to accelerate startups and extend educational technology to schools and environments with limited or no connectivity.
Outcome. The initiative was described as a collaboration to broaden educational-technology access in difficult connectivity conditions.
Brand decisions
2024
Acquire Algar Tech MSPM&ABackground
Managed services were becoming a more significant part of Positivo’s enterprise-technology strategy.
Action taken
Positivo announced the acquisition of Algar Tech MSP, the managed-services unit of Algar Tech and part of Grupo Algar.
Aftermath
The transaction expanded Positivo’s managed IT-services capabilities and enterprise-service scope.
2023
Establish PositivoSEG and acquire SecuriCenterStrategyBackground
Positivo sought to expand its business-to-business portfolio beyond computing and support into automation and electronic security.
Action taken
The company launched PositivoSEG and acquired SecuriCenter, a distributor serving the security and automation market.
Aftermath
Positivo gained a dedicated security and automation platform for business customers.
2021
Launch the Infinix Note 10 Pro in BrazilProduct launchBackground
Positivo entered a partnership with Transsion Holdings to develop the Brazilian presence of the Infinix smartphone brand.
Action taken
The company launched the Infinix Note 10 Pro in Brazil.
Aftermath
The partnership broadened Positivo’s smartphone portfolio through an international brand.
2021
Win tender connected with 2024 voting machinesOtherBackground
Brazil’s electoral system required another generation of electronic voting equipment for the 2024 electoral cycle.
Action taken
Positivo won the tender to manufacture the new electronic voting machines.
Aftermath
The contract reinforced the company’s public-sector manufacturing position in electoral technology.
2020
Support expanded production of Magnamed ventilatorsOtherBackground
The COVID-19 pandemic created an urgent need for additional ventilator-production capacity in Brazil.
Action taken
Positivo joined a task force intended to increase the production capacity of Magnamed ventilators in Brazil.
Aftermath
The initiative positioned the company’s manufacturing capabilities in support of a national pandemic response.
2020
Win tender for electronic voting machinesOtherBackground
Brazil’s electoral authority sought new electronic voting machines for future elections.
Action taken
Positivo won a tender to manufacture the machines used in connection with the 2022 elections.
Aftermath
The award expanded Positivo’s role as a supplier to a major Brazilian public-sector technology program.
2017
Rename the company to reflect diversificationStrategyBackground
The former Positivo Informática name was increasingly narrow as the business expanded into mobile devices, smart technology, international operations, infrastructure, and services.
Action taken
The company adopted the name Positivo Tecnologia.
Aftermath
The new name became the corporate identity for a broader portfolio extending beyond personal computers and information technology.
Recent events
- 2024
Positivo Tecnologia announces acquisition of Algar Tech MSP[1]
M&A
The company announced the acquisition of Algar Tech MSP, the managed information-technology services unit of Algar Tech and part of Grupo Algar, expanding Positivo’s presence in managed services.
- 2023
Positivo Tecnologia launches PositivoSEG[1]
Product launch · M&A
Positivo created PositivoSEG as a business unit focused on automation and electronic-security solutions for business customers and acquired SecuriCenter, a distributor in that market.
- 2022
Positivo expands technical-services business[1]
Product launch
The company launched Positivo Tech Services to provide technology services and technical support to corporations throughout Brazil.
- 2020
Positivo participates in ventilator-production task force[1]
Other
During the COVID-19 pandemic, Positivo worked to increase Brazilian production capacity for Magnamed ventilators.
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