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Porod je krásný

Czech brand offering hypnobirthing and yoga courses, books, and online memberships for pregnancy, childbirth, and the postpartum period.

Last updated September 29, 2026

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Overview

Porod je krásný ("Childbirth is Beautiful") is a Czech brand that provides education and preparation for pregnancy, childbirth, the postpartum period (sixinedělí), and breastfeeding. Its offerings combine hypnobirthing and yoga techniques, delivered by instructors who are also mothers. The brand operates through live and online courses, studio and video yoga lessons, a one-day prenatal course, and a book. Its product line includes courses such as "Uvolněná mysl, uvolněné tělo, uvolněný porod" (Relaxed Mind, Relaxed Body, Relaxed Birth), "Krásná jóga pro těhotné" (Beautiful Yoga for Pregnant Women), "Krásné šestinedělí" (Beautiful Postpartum), and a premium lifetime online membership. The brand's website emphasizes relaxation, following one's needs, and practical techniques for a calm birth experience. It is based in the Czech Republic and serves Czech-speaking expectant parents.

History

Porod je krásný is a Czech brand focused on childbirth preparation. It was created by a group of instructors who are also mothers, offering courses that blend hypnobirthing and yoga. The brand has expanded its offerings to include online courses, a book, and a premium membership. Its website lists courses such as 'Uvolněná mysl, uvolněné tělo, uvolněný porod', 'Krásná jóga pro těhotné', and 'Krásné šestinedělí', along with a one-day prenatal course and a book titled 'Porod je krásný'. The brand emphasizes relaxation techniques and practical preparation for birth and the postpartum period.

Products and positioning

Preparation for a calm and relaxed childbirth through hypnobirthing and yoga, with both live and online formats.

  • Course 'Uvolněná mysl, uvolněné tělo, uvolněný porod'

    Relaxation techniques including hypnobirthing and yoga relaxation.

  • Course 'Krásná jóga pro těhotné'

    Online course for harmonious pregnancy and childbirth.

  • Course 'Krásné šestinedělí'

    Preparation for the postpartum period and breastfeeding.

  • One-day prenatal course

    In-person experiential preparation with hypnobirthing and yoga techniques for couples or women.

  • Book 'Porod je krásný'

    Everything you wanted to know about childbirth, with a relaxation gift.

  • Online premium membership

    Lifetime access to online courses 'Porod je krásný' and 'Krásné šestinedělí'.

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