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Pop Art: Records Label

Pop Art: Records Label is an Indonesian pop-focused sub-label of the Jakarta-based record company HP Music.

Last updated September 27, 2026

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Overview

Pop Art: Records Label is an Indonesian record label.

History

Pop Art: Records Label is a sub-label of HP Music, an Indonesian music label based in Jakarta that has been established since 1995. HP Music operates as a fully music-focused record label with multiple artists organized by the genres of its sub-labels, and it maintains partnerships with leading music platforms. The company also sells original merchandise, including fashion and physical music formats such as CDs, DVDs, cassettes, and box sets, and provides lyric pages for its artists' songs. Within this structure, Pop Art serves as the pop-oriented imprint. HP Music's website introduces its sub-labels with a message describing a range of genres—catchy pop, energetic rock, cool hip-hop, and futuristic electronic—and then presents each sub-label individually. Pop Art's description frames pop as the "back sound" of life, with arrangements accompanying movement and lyrics functioning like social media posts. This places Pop Art in a family that includes Mighty Records for rap and hip-hop, Sik Asik for dangdut, Hepi Kids for children's music, and Plus Plus Remix for remix and electronic-leaning material. The label's history is therefore intertwined with that of HP Music rather than documented as an independent corporate timeline. Public data sources identify Pop Art: Records Label simply as an Indonesian record label. Specific milestones such as its launch date, first releases, artist signings, or leadership changes are not provided in the available evidence. Its ongoing activity is implied by its inclusion on the HP Music website as an active sub-label with a defined genre focus and by the parent company's continued operation of artist rosters, merchandise, and platform partnerships.

  • HP Music, the parent company of Pop Art: Records Label, is established in Jakarta, Indonesia.

  • Pop Art: Records Label is presented on the HP Music website as a pop-focused sub-label alongside other genre-specific imprints.

Products and positioning

Pop-focused sub-label within HP Music's multi-genre label family, presenting pop as the soundtrack of everyday life.

  • Pop music releases

    Recordings released under the Pop Art sub-label, focused on the pop genre.

  • Physical music formats

    CDs, DVDs, cassettes, and box sets from HP Music artists, available through the parent company's merchandise store.

  • Merchandise and fashion

    Original fashion items and merchandise associated with HP Music artists.

Sources2 sources

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