Ponta Pass Station

Ponta Pass Station is a limited-time pop-up store and event space that opened at ZeroBase Shibuya in Tokyo, Japan, to promote the Ponta Pass app. The Ponta Pass app is a subscription-based loyalty and discount service operated under the au / Ponta ecosystem, which is part of the Japanese telecommunications company KDDI. The pop-up space was designed to let visitors experience the app's concept of making everyday life more economical and enjoyable, offering coupons, limited-edition goods, and special events. The venue featured several zones, including the 'Otoku Challenge Floor' where visitors could win special coupons and goods, the 'Ponta Pass Lounge' in collaboration with Sarutahiko Coffee, and the 'Ponta Pass Stage' hosting music lives and talk shows by various artists and influencers. The idol group KAWAII LAB. served as special ambassadors, with their groups such as SWEET STEADY, CANDY TUNE, FRUITS ZIPPER, and CUTIE STREET making appearances. The event ran for a limited period, with daily events and lottery-based participation for stage events. As a promotional pop-up, Ponta Pass Station is not a permanent retail location but a marketing activation for the Ponta Pass app. It reflects the trend of experiential brand spaces in urban centers like Shibuya. The official website provided event schedules and details, and the pop-up concluded its run after the scheduled events.

Ponta Pass Station was a limited-time pop-up store and event space that opened at ZeroBase Shibuya in Tokyo, Japan. It was created to promote the Ponta Pass app, a subscription service under the au / Ponta loyalty program operated by KDDI. The pop-up aimed to let visitors experience the app's concept of making everyday life more economical and enjoyable. The event featured multiple zones: the 'Otoku Challenge Floor' where visitors could participate in the 'Agesugi Challenge' to win special coupons and goods; the 'Ponta Pass Lounge' in collaboration with Sarutahiko Coffee; and the 'Ponta Pass Stage' hosting music lives and talk shows. The idol group KAWAII LAB. served as special ambassadors, with their groups SWEET STEADY, CANDY TUNE, FRUITS ZIPPER, and CUTIE STREET making appearances. The stage events were lottery-based, with 30 participants per day. The event ran for a limited period, with daily events from October 3 to October 13, and concluded after the scheduled events. The official website provided event schedules and details.

• Ponta Pass Station pop-up opens at ZeroBase Shibuya

• Music live by Ryohu held at Ponta Pass Stage

• Talk event with ICEx at Ponta Pass Stage

• Talk show with CANDY TUNE at Ponta Pass Stage

A limited-time experiential pop-up promoting the Ponta Pass app, offering discounts, entertainment, and exclusive goods.

• Ponta Pass app

  Subscription-based loyalty and discount service

• Limited-edition goods

  Exclusive merchandise available at the pop-up

1. 1「Pontaパス Station」が期間限定オープン！prcp.pass.auone.jp
2. 2Ponta Pass Stationwikidata.org