Pomellato
Italian luxury jewelry brand recognized for colorful gemstones, tactile forms, and modern prêt-à-porter jewelry.
Last updated August 31, 2026
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Overview
Pomellato is an Italian luxury jewelry brand founded in Milan in 1967 by Pino Rabolini. The company helped popularize the idea of prêt-à-porter jewelry: jewelry designed to be worn as an everyday accessory rather than reserved exclusively for formal occasions or treated only as a status symbol. This approach positioned Pomellato between traditional high jewelry and contemporary fashion, emphasizing pieces that could be changed and combined in the same way as clothing. The brand is particularly associated with colored gemstones, rounded and tactile silhouettes, and a distinctive interpretation of pavé. Stones of different sizes or colors may be arranged in an intentionally irregular pattern, giving the jewelry a less uniform and more expressive appearance. Chains, articulated constructions, and openwork designs have also been recurring elements of Pomellato's visual language. Its collections include Nudo, Capri, Sabbia, M'Ama Non M'Ama, Iconica, Victoria, and Tango. Pomellato developed an influential visual identity through photography and advertising. Its campaigns have involved photographers including Gian Paolo Barbieri, Helmut Newton, Michel Comte, Paolo Roversi, Javier Vallhonrat, and others. The advertising evolved from predominantly black-and-white imagery toward color photography while maintaining a strong editorial and fashion-oriented character. In 2011, the brand featured Tilda Swinton as a celebrity spokeswoman in a campaign photographed by Javier Vallhonrat. The company expanded its brand portfolio in 1995 with the creation of Dodo, a separate jewelry brand whose name refers to the extinct bird and has been associated with themes of nature and environmental awareness. Pomellato marked its fortieth anniversary in 2007 with the Pom Pom collection, a limited high-jewelry offering of 40 pieces sold by appointment in New York, Paris, Milan, and Monte Carlo. Kering acquired Pomellato in July 2013. Sabina Belli became chief executive of the Pomellato group in December 2015, while Vincenzo Castaldo has served as creative director since 2004. The brand operates through boutiques and other distribution channels across Europe, North America, the Middle East, and Asia. Alongside its commercial activity, Pomellato has used its communications platform to address social issues, most visibly through Pomellato for Women, launched in 2017 to promote gender equality and raise awareness of violence against women.
History
Pomellato began operations in Milan in 1967 under the direction of founder Pino Rabolini. From the outset, the company presented jewelry as a form of prêt-à-porter: a wearable accessory intended for different times of day and occasions, rather than an object restricted to ceremonial use. This concept gave the company a position distinct from both conventional fine-jewelry houses and mass-market fashion jewelry. The brand's communications played an important role in establishing its identity. Early campaigns were entrusted to Franco Scheichenbauer, and Pomellato began working with photographer Gian Paolo Barbieri in 1971. Between 1982 and 1984, campaigns photographed by Helmut Newton brought international attention to the brand. Barbieri returned for campaigns in 1988 and 1989 and also contributed to broader editorial projects, including The Maps of Desire and the later Innatural project. During the 1990s, Pomellato worked with photographers such as Alistair Taylor-Young, Lord Snowdon, and Javier Vallhonrat. In 2001, the brand moved from its established black-and-white visual tradition toward color imagery through work by Michel Comte. Paolo Roversi photographed the 2010 campaign, followed by Javier Vallhonrat's 2011 campaign featuring Tilda Swinton. During the 1990s, colored gemstones became a particularly important part of Pomellato's product identity. The company also developed a strong reputation for chain jewelry. In 1995, it launched Dodo as a second brand. The Dodo name referred to an extinct species and was connected with a message about the importance of protecting nature. Pomellato celebrated its fortieth anniversary in 2007 by entering high jewelry more visibly with Pom Pom. The collection consisted of 40 pieces, offered by appointment in New York, Paris, Milan, and Monte Carlo. This initiative extended the brand's accessible-luxury and everyday-wear philosophy into a more exclusive high-jewelry setting. Vincenzo Castaldo became creative director in 2004. In October 2009, Andrea Morante became chief executive officer of the group and a minority shareholder of RA.MO, the holding company connected with the Rabolini family that controlled Pomellato and Dodo. Kering acquired Pomellato in July 2013. Sabina Belli was appointed chief executive officer of the Pomellato group in December 2015, giving the company leadership within Kering while retaining its Milanese identity and independent design codes. In 2017, Pomellato launched Pomellato for Women, a communication and advocacy platform addressing gender equality and violence against women. The brand has subsequently maintained an international boutique presence in major European, American, Middle Eastern, and Asian markets. Its recurring design language is defined by rounded, tactile forms, colorful stones, irregular pavé arrangements, chains, and openwork. The brand's principal collections include Nudo, Capri, Sabbia, M'Ama Non M'Ama, Iconica, Victoria, and Tango.
- 2017
Pomellato for Women launches
[1]The brand launched a platform promoting gender equality and awareness of violence against women.
- 2015
Sabina Belli becomes chief executive
[1]Sabina Belli was appointed chief executive officer of the Pomellato group.
- 2013
Kering acquires Pomellato
[1]Pomellato joined Kering's luxury portfolio through an acquisition completed in July.
- 2009
Andrea Morante becomes group chief executive
[1]Andrea Morante became chief executive officer of the group and a minority shareholder of RA.MO.
- 2007
Pom Pom high-jewelry collection debuts
[1]For its fortieth anniversary, Pomellato introduced Pom Pom, a 40-piece high-jewelry collection sold by appointment in four cities.
- 2004
Vincenzo Castaldo becomes creative director
[1]Vincenzo Castaldo was appointed creative director, a position he has continued to hold.
- 1995
Dodo is launched
[1]Pomellato introduced Dodo as a second jewelry brand, using the name of an extinct bird and associating the brand with nature protection.
- 1982
Helmut Newton campaigns attract international attention
[1]Helmut Newton photographed Pomellato campaigns from 1982 to 1984, contributing to the brand's international visibility.
- 1971
Collaboration with Gian Paolo Barbieri begins
[1]Pomellato began working with photographer Gian Paolo Barbieri, helping establish its distinctive editorial advertising style.
- 1967
Pomellato is founded in Milan
[1]Pino Rabolini founded Pomellato, introducing a jewelry concept centered on everyday wearability and fashion-like versatility.
Products and positioning
Italian luxury jewelry combining prêt-à-porter wearability with high-jewelry craftsmanship, vivid colored stones, rounded forms, and an expressive modern-feminine identity.
Fine jewelry collection
Nudo
Nudo is one of Pomellato's best-known collection names and reflects the house's emphasis on colored gemstones, rounded surfaces, and a clean contemporary appearance. It represents the brand's broader effort to make colored-stone jewelry distinctive yet suitable for regular wear.
Fine jewelry collection
Capri
Capri is a named Pomellato jewelry collection within the brand's international portfolio. It forms part of the house's broader design offering built around sculptural forms, precious materials, and colored-stone accents.
Fine jewelry collection
Sabbia
Sabbia is a Pomellato collection associated with the brand's use of pavé and tactile, rounded jewelry construction. The collection sits within the house's contemporary fine-jewelry range.
Fine jewelry collection
M'Ama Non M'Ama
M'Ama Non M'Ama is one of Pomellato's established collection families. Its inclusion in the brand's signature range reflects Pomellato's preference for expressive, wearable designs rather than strictly formal high-jewelry presentation.
Fine jewelry collection
Iconica
Iconica is a Pomellato collection centered on the brand's recognizable modern jewelry language. It belongs to the core assortment of rings, bracelets, necklaces, and other pieces associated with the house.
Fine jewelry collection
Victoria
Victoria is a named collection in Pomellato's fine-jewelry offering. It contributes to the brand's range of contemporary pieces that combine precious materials with the house's distinctive Italian design approach.
Fine jewelry collection
Tango
Tango is one of Pomellato's recognized collection names and forms part of its broader range of expressive modern jewelry. The collection is presented alongside the brand's colored-stone and sculptural offerings.
High jewelry collection · 2007
Pom Pom
Pom Pom was created for Pomellato's fortieth anniversary in 2007. It comprised 40 high-jewelry pieces offered by appointment in New York, Paris, Milan, and Monte Carlo, marking a more explicitly exclusive expression of the brand.
Jewelry sub-brand · 1995
Dodo
Dodo is a separate jewelry brand launched by Pomellato in 1995. Its name refers to the extinct dodo bird and has been associated with nature-protection themes. Dodo expanded the group's offer beyond Pomellato's core luxury jewelry identity.
Marketing campaigns
- 2017Pomellato for Women
International
Pomellato launched Pomellato for Women as a platform advocating gender equality and raising awareness of violence against women.
Outcome. Expanded the brand's communications into social advocacy.
- 2011Tilda Swinton campaign
International
Javier Vallhonrat photographed Tilda Swinton as Pomellato's celebrity spokeswoman for the 2011 campaign.
Outcome. Reinforced the brand's high-fashion and culture-oriented positioning.
- 1994Shots
International
During 1994–1995, Pomellato sponsored Shots, a Michel Comte portrait gallery involving figures from film and fashion. Jewelry worn in the portraits was donated for charitable purposes, supporting a project to build a hospital in Kabul.
Outcome. Combined brand communication with a charity auction and hospital-support initiative.
- 1982Helmut Newton campaigns
International
Pomellato commissioned Helmut Newton for campaigns published from 1982 to 1984. The provocative fashion photography helped give the jewelry brand broad international attention.
Outcome. Strengthened Pomellato's international fashion and editorial identity.
Brand decisions
2013
Kering acquisitionM&ABackground
Pomellato was acquired as part of Kering's expansion of its luxury jewelry portfolio.
Action taken
Kering acquired Pomellato in July 2013.
Aftermath
Pomellato continued as an Italian jewelry brand within Kering, alongside its Dodo business.
2007
Launch of the Pom Pom high-jewelry collectionProduct launchBackground
Pomellato marked its fortieth anniversary while extending its prêt-à-porter jewelry identity into high jewelry.
Action taken
The brand introduced 40 Pom Pom pieces sold by appointment in four international cities.
Aftermath
The launch established a more exclusive high-jewelry expression within the Pomellato offer.
1995
Creation of the Dodo brandStrategyBackground
Pomellato sought to develop a second jewelry brand with a distinct identity and a connection to nature-related themes.
Action taken
The company launched Dodo, named after an extinct bird.
Aftermath
Dodo became a separate brand within the group's jewelry portfolio.
Recent events
- 2017
Pomellato launches Pomellato for Women[1]
Campaign
The brand introduced Pomellato for Women, a platform focused on gender equality and awareness of violence against women.
- 2015
Sabina Belli appointed chief executive of Pomellato group[1]
Leadership change
Sabina Belli was appointed chief executive officer of the Pomellato group.
- 2013
Kering acquires Pomellato[1]
M&A
Kering acquired Pomellato, bringing the Italian jewelry brand and its Dodo subsidiary into the luxury group's portfolio.
Sources2 sources
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