polychromeLAB GmbH

polychromeLAB GmbH is an Austrian design studio and outdoor apparel brand based in Serfauserfeld, a remote hamlet in the Oberland region of Tyrol, at an altitude of 1,400 metres. The company is led by designer Michele Stinco and Elisabeth Frey, who together with their team develop and produce outdoor and designer clothing on their own alpaca farm. The brand describes itself as innovation-driven, combining craftsmanship with research and development. polychromeLAB is best known for its functional jackets for women and men, which have been sold through its online shop since 2013. The jackets are distinguished by an unusual design language and by the use of advanced manufacturing techniques, notably ultrasonic welding, which allows garments to be sewn without needle and thread. The brand sources regional and high-quality materials, particularly from Italy, and operates from what it calls a 'Tex Stil Werkstatt' (textile style workshop). A core part of the brand's identity is its Alpine Proof Campus, a research and testing initiative in the high alpine mountains. In cooperation with a snow centre, polychromeLAB studies the interaction between humans, clothing and weather under extreme conditions, feeding the findings directly into product development. This research-oriented approach underpins the brand's positioning as a maker of clothing for customers who seek the extraordinary. The company sells primarily through its own online shop and also offers its visionary products at its design studio by appointment. Its products are aimed at an outdoor and fashion-oriented clientele that values innovation, craftsmanship and alpine functionality. The brand's alpaca farm in Serfaus is both a production site and a symbol of its connection to the Tyrolean highlands. polychromeLAB remains a privately held company. Its small-scale, artisanal production and emphasis on research and development distinguish it from mass-market outdoor brands. The brand continues to operate from its Tyrolean base, serving customers online and through direct studio visits.

polychromeLAB was founded by designer Michele Stinco and Elisabeth Frey and is based in Serfauserfeld, a remote hamlet in the Oberland of Tyrol, Austria, at an altitude of 1,400 metres. The founders established their studio and alpaca farm on this site, where they develop and produce outdoor and designer clothing under extreme weather conditions. The brand's early identity was shaped by a commitment to innovation and craftsmanship, using regional and high-quality materials, particularly from Italy. A significant milestone came in 2013, when polychromeLAB began selling functional jackets for women and men through its online shop. These jackets, produced in what the company calls its 'Tex Stil Werkstatt', are characterised by an unusual design approach and the use of advanced techniques such as ultrasonic welding, which allows garments to be joined without needle and thread. This method, along with the selection of premium materials, became a hallmark of the brand. Over time, polychromeLAB deepened its research activities through the Alpine Proof Campus. In cooperation with a snow centre, the brand conducts research and testing in high alpine terrain under extreme conditions, examining the interplay between humans, clothing and weather. The insights gained are fed directly into product development, reinforcing the brand's positioning as a research-driven outdoor label. The company continues to operate from its Tyrolean base, selling primarily through its online shop and offering its visionary products at its design studio by appointment. Its alpaca farm remains an integral part of its identity, symbolising the connection between the brand, its materials and the alpine environment. polychromeLAB remains a privately held, independent company focused on small-scale, innovative production.

• 2013

  polychromeLAB began selling functional jackets for women and men through its online shop.

Innovation-driven alpine design studio producing handcrafted, research-backed outdoor jackets for customers seeking the extraordinary.

• Functional jackets for women and men

  Jackets sold via the online shop since 2013, featuring unusual design and ultrasonic welding.

• Outdoor and designer clothing

  Developed and produced on the alpaca farm in Serfauserfeld.

1. 1polychromelab Designstudiopolychromelab.com
2. 2Über polychromelab - Michele Stinco, Elisabeth Frey, Teampolychromelab.com
3. 3polychromeLAB GmbHwikidata.org