VIVO! Cluj-Napoca

VIVO! Cluj-Napoca is a shopping and entertainment centre in Florești, Cluj County, serving the Cluj-Napoca metropolitan area. The property opened on 12 October 2007 under the name Polus Center Cluj and was the first shopping mall completed in Florești. Its development took approximately 15 months. Construction also involved an extensive archaeological investigation: for nine months, the building site was described as Romania's largest archaeological excavation, producing finds that included the burial of a Gepid princess and a roughly 3,300-year-old burial containing a pair of individuals interpreted as lovers. The centre was designed as a broad-format retail and leisure destination rather than a purely fashion-oriented mall. Its reported total leasable area is 62,884 square metres. Retail tenants and services have included international and national fashion, footwear, sportswear, cosmetics, accessories, electronics, media, banking and postal services. The documented tenant mix includes Zara, Bershka, Pull&Bear, Aldo, InMedio, Intersport, Piazza Italia, Kenvelo, New Yorker, Media Galaxy, Sony, Accessorize, Debenhams and Marks & Spencer. An approximately 8,000-square-metre Carrefour hypermarket has been a major anchor, complemented by a pet shop and other everyday-services operators. Leisure and family activities form an important part of the centre's proposition. Facilities described for the property include a paintball court, skating rink, karting circuit, football pitch, cinemas and children's playgrounds. Restaurants and cafés, six bank agencies and a post office further extend the centre's role as a convenient metropolitan destination. This combination of shopping, essential services and entertainment positions the property as a regional mall serving both routine errands and longer leisure visits. In 2016, following a change of ownership, the property was rebranded VIVO! Cluj-Napoca. The rebrand aligned it with the VIVO! shopping-centre platform and replaced the Polus Center Cluj identity in public-facing use. The former name remains relevant because it is the site's original and widely recognized identity. Current tenant composition, ownership arrangements and facilities may change over time; the available reference material confirms the historical opening, rebranding and principal characteristics but does not provide a complete current operator or tenant directory.

The property now known as VIVO! Cluj-Napoca was developed in Florești, a commune immediately associated with the Cluj-Napoca metropolitan area. It opened on 12 October 2007 under the name Polus Center Cluj. At the time, it was the first shopping mall in Florești and represented a large-scale modern retail development for the area. Construction reportedly lasted 15 months. The project was notable not only for its commercial scale but also for the archaeological work required during development. For nine months, the construction site operated as Romania's largest archaeological site. Excavations uncovered important remains, including a tomb identified as belonging to a Gepid princess and a burial approximately 3,300 years old containing a pair of individuals described in reports as lovers. These discoveries added an unusual archaeological dimension to the mall's construction history. The completed centre was planned as a destination combining retail, services and leisure. Its total leasable area is reported at 62,884 square metres. The retail offer included international fashion chains such as Zara, Bershka and Pull&Bear, alongside footwear, accessories, sports, electronics, media and department-store operators. The centre also included a Carrefour hypermarket of approximately 8,000 square metres, making it relevant for both comparison shopping and regular grocery trips. Restaurants, six bank branches or agencies, a post office and other services broadened its everyday utility. Entertainment was another central component of the original format. Facilities listed for the centre included cinemas, a skating rink, karting circuit, paintball court, football pitch and children's playgrounds. This mix supported a positioning based on extended visits and family recreation rather than a narrow concentration on shopping alone. In 2016, after a change in ownership, Polus Center Cluj was rebranded VIVO! Cluj-Napoca. The change replaced the original Polus identity with the VIVO! brand used across a wider portfolio of shopping centres. The site therefore has two important identities: Polus Center Cluj describes its first period from opening in 2007, while VIVO! Cluj-Napoca is the post-2016 name used for the operating property. The supplied reference material does not establish a complete current ownership structure, current executive roster, or a definitive present-day tenant list, so those details remain unspecified here.

• 2016

  Rebranding as VIVO! Cluj-Napoca

  [1]VIVO! Cluj-Napocaen.wikipedia.org

  Following a change of ownership, the property changed its name from Polus Center Cluj to VIVO! Cluj-Napoca.

• 2007

  Opening as Polus Center Cluj

  [1]VIVO! Cluj-Napocaen.wikipedia.org

  The centre opened in Florești on 12 October 2007 and became the first shopping mall in the commune.

• 2007

  Completion of a major archaeological investigation

  [1]VIVO! Cluj-Napocaen.wikipedia.org

  During development, nine months of archaeological work produced finds including a Gepid princess's tomb and a roughly 3,300-year-old double burial.

A regional shopping, services and leisure destination for Florești and the wider Cluj-Napoca metropolitan area, combining a large retail offer with hypermarket, dining, entertainment and family-oriented facilities.

• Fashion retail · 2007

  Fashion and apparel retail

  The centre's fashion offer has included major international and regional chains such as Zara, Bershka, Pull&Bear, New Yorker, Kenvelo, Debenhams and Marks & Spencer. These stores cover mainstream apparel, department-store merchandise and seasonal fashion for different age groups and customer segments.

• Grocery and household retail · 2007

  Carrefour hypermarket

  An approximately 8,000-square-metre Carrefour hypermarket has served as a major anchor within the centre. Its role is to provide groceries, household products and other everyday goods, helping the mall function as both a destination for planned leisure visits and a convenient routine-shopping location.

• Entertainment · 2007

  Leisure and entertainment facilities

  The property has included cinemas, a skating rink, karting circuit, paintball court, football pitch and children's playgrounds. Together with restaurants and cafés, these facilities support family outings and longer visits beyond conventional retail shopping.

• 2016

  Adoption of the VIVO! brandStrategy

  Background

  The property had operated since 2007 as Polus Center Cluj and was subsequently brought under a new ownership arrangement.

  Action taken

  The centre was renamed VIVO! Cluj-Napoca, aligning its identity with the VIVO! shopping-centre network.

  Aftermath

  The Polus Center name became the site's former identity, while VIVO! Cluj-Napoca became the operating brand used after the rebrand.

  Source

1. 1VIVO! Cluj-Napocaen.wikipedia.org