Pollo Campestre
Pollo Campestre is a Salvadoran fast-food restaurant chain specializing in fried chicken.
Last updated August 31, 2026
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History
Pollo Campestre was founded in San Miguel, El Salvador, in 1987 by Mario Antonio Romero Salgado and Gloria Santos Guzmán. The founders reportedly began with only 150 Salvadoran colóns, then equivalent to approximately US$17.14, and created the business to support themselves and their three children during the Salvadoran Civil War. Its origins therefore combine a modest family startup with the economic pressures of wartime El Salvador. The restaurant developed around fried chicken as its primary dish. Over time, the reported menu broadened to include eggs, beans, fried plantains, nachos, cheese, coffee, orange juice, soft drinks, and vanilla pancakes served with whipped cream and strawberries. The range indicates a family-restaurant format in which chicken meals are accompanied by common side dishes, beverages, and desserts rather than being sold as a narrowly limited specialty. Pollo Campestre became part of Grupo Campestre, S.A. de C.V., a Salvadoran group with interests spanning poultry, bakery, agriculture, human resources, hospitality and tourism, and prepared food. The group companies named in the available reference are Avícola Campestre, Panadería Sinaí, Agrocampestre, Agropecuaria La Laguna, Recursos Humanos Excelentes de El Salvador, Hotelería y Turismo, and Alimentos para Llevar. Avícola Campestre supplies the restaurant chain with approximately 2,000 chickens per day, according to the cited reference, giving the brand an affiliated poultry source. The chain’s identity is explicitly national. It presents itself as “100% Salvadoran” and uses Pepe Pollo, an anthropomorphic chicken, as its mascot. Its growth has included locations associated with large shopping centers. New sites were reported in Nejapa in 2018, Apopa in 2020, and Aguilares in 2022. These openings suggest a strategy of placing restaurants in expanding retail and commercial developments, although detailed investment figures and the precise operating formats are not available. Promotional and community-facing activity has also formed part of the brand’s history. Campestremanía 2x1, a two-for-one meal promotion, ran for three days in February 2016 and was repeated in September 2020. In 2019, some Pollo Campestre locations sold tickets for the Ilopango airshow, connecting the chain with a prominent Salvadoran public event. The brand is also described as an official sponsor of C.D. Platense Municipal Zacatecoluca, a club in El Salvador’s Primera División. By 2021, Pollo Campestre was reported to have 53 locations and 2,000 employees in El Salvador. Those figures document substantial national scale at that point, but no later network or employment data are available in the supplied material. The available record presents Pollo Campestre as an active, domestically focused Salvadoran restaurant chain built around fried chicken, family meals, local cultural identity, promotional pricing, and the vertically connected resources of Grupo Campestre.
- 2022
Location opened in Aguilares
[1]The company opened a restaurant in Aguilares in connection with development of a large shopping center.
- 2021
Reported national operating scale
[1]The chain was reported to have 53 locations and approximately 2,000 employees across El Salvador.
- 2020
Campestremanía 2x1 promotion repeated
[1]The two-for-one meal campaign returned for three days in September.
- 2019
Ilopango airshow ticket promotion
[1]Selected Pollo Campestre restaurants sold tickets for the Ilopango airshow.
- 2018
Location opened in Nejapa
[1]Pollo Campestre opened a location in a large shopping center in Nejapa.
- 2016
First reported Campestremanía 2x1 promotion
[1]The chain ran a three-day offer providing two meals for the price of one in February.
- 1987
Pollo Campestre founded in San Miguel
[1]Mario Antonio Romero Salgado and Gloria Santos Guzmán established the restaurant in San Miguel, El Salvador.
Products and positioning
A locally rooted, family-oriented Salvadoran fast-food chain focused on fried chicken, accessible meal promotions, and a broad menu of familiar sides and beverages.
Main dish · 1987
Fried chicken
Fried chicken is Pollo Campestre’s defining product and the center of its restaurant concept. It is served as the basis of individual and family-oriented meals, accompanied by side dishes and drinks. The chain’s wider menu and promotional activity are also commonly organized around chicken meals, making fried chicken the clearest expression of its Salvadoran fast-food positioning.
Sides
Traditional side dishes
Reported side and supplementary foods include eggs, beans, fried plantains, nachos, and cheese. Together, these items broaden the offer beyond fried chicken and support the chain’s family-meal format. The combination of beans, plantains, and other familiar foods also contributes to the brand’s locally grounded Salvadoran identity.
Beverages
Beverages
Pollo Campestre’s reported beverage selection includes coffee, orange juice, and soft drinks. These drinks accompany the restaurant’s chicken meals and other menu items, covering hot, fruit-based, and carbonated options for everyday family dining.
Dessert
Vanilla pancakes
Vanilla pancakes are listed among the chain’s desserts. The reported preparation is topped with whipped cream and strawberries, giving the menu a sweet option beyond its savory fried-chicken meals and side dishes.
Marketing campaigns
- 2020Campestremanía 2x1
El Salvador
The chain repeated its two-meals-for-the-price-of-one promotion for three days in September 2020.
Outcome. The available reference does not report the promotion’s commercial results.
- 2019Ilopango airshow ticket sales
El Salvador
Some Pollo Campestre locations sold tickets for the Ilopango airshow, associating the restaurant with a major Salvadoran public event.
Outcome. No attendance, sales, or campaign-performance results are supplied.
- 2016Campestremanía 2x1
El Salvador
A three-day promotional offer gave customers two meals for the price of one in February 2016.
Outcome. The available reference confirms the promotion took place but does not provide sales, customer-response, or financial results.
- C.D. Platense Municipal Zacatecoluca sponsorship
El Salvador
Pollo Campestre is identified as an official sponsor of C.D. Platense Municipal Zacatecoluca, a Salvadoran football club competing in the Primera División.
Brand decisions
2022
Expansion into AguilaresStrategyBackground
The chain continued adding sites in large shopping-center developments.
Action taken
Pollo Campestre opened a new location in Aguilares.
2020
Expansion into Apopa shopping-center marketStrategyBackground
The company continued its shopping-center expansion during a period when other companies were also opening locations in new commercial developments.
Action taken
Pollo Campestre opened a location in Apopa.
2018
Expansion into Nejapa shopping-center marketStrategyBackground
The chain expanded alongside other companies into a large shopping center in Nejapa.
Action taken
Pollo Campestre opened a new restaurant location in Nejapa.
Sources1 sources
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