Policygenius

Retailer / private label

Policygenius is an online marketplace and insurance broker that provides free quotes and lets consumers compare and buy insurance policies from multiple carriers.

Last updated September 10, 2026

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Overview

Policygenius is an online marketplace and insurance broker. Its site offers free quotes tailored to users' needs with support from licensed agents, covering categories such as life, home, auto, and disability insurance. The company describes itself as a one-stop platform where consumers can compare options from top insurance carriers, get expert advice, buy policies, and manage their insurance portfolio. Since 2014, its content, digital tools, and experts have served as a resource for millions of people, and it states it has sold more than $200 billion in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company.

History

Policygenius describes itself as transforming the insurance journey for consumers through a one-stop platform for comparing options from top insurance carriers, getting expert advice, buying policies, and managing an insurance portfolio. Since 2014, its content, digital tools, and experts have served as a resource for millions of people, and it states it has sold more than $200 billion in coverage. In 2023, Policygenius was acquired by Zinnia, an insurance technology and digital services company.

Products and positioning

A one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio.

Life insurance
Home insurance
Auto insurance
Disability insurance

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