Pol Wegbebakening bv
Dutch supplier of traffic signs, road safety equipment, vehicle signalling and custom outdoor/building signage solutions.
Last updated September 29, 2026
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Overview
Pol Wegbebakening bv, commonly trading as POL, is a Netherlands-based commercial supplier of traffic and safety products. The company is headquartered in Heteren and operates primarily in the Dutch market, serving municipalities and public-sector bodies, businesses, schools and recreational organisations. Its product range covers traffic signs, posts, brackets, street name signs and traffic bollards, alongside building and terrain equipment and vehicle signalling such as energy-efficient LED lighting for commercial vehicles and agricultural machinery. POL positions itself as a full-service partner rather than a simple product vendor. Its website emphasises advice, customisation and project support, from the first idea through delivery and aftercare. The company offers a board configurator that lets customers design professional traffic signs in their own corporate identity, and it promotes a sustainability concept called POL Re-Sign for traffic signs. Its customer segments are explicitly grouped into municipality/government, businesses, schools and recreation, reflecting the breadth of Dutch public-space and site-safety needs it addresses. The brand's core promise is safe, clear and well-organised environments: safe school zones, orderly business parks, welcoming recreational parks and sustainable public spaces. POL combines standard catalogue products with made-to-measure solutions and installation services. The company is active and maintains a Dutch-language web presence at pol.nl, where it also communicates operational notices such as telephone outages.
History
Pol Wegbebakening bv is a Dutch company based in Heteren, in the province of Gelderland. It operates under the short trade name POL and is known in the Netherlands as a supplier of road-marking and traffic-safety products. The company's Dutch-language website presents it as a provider for traffic and safety, building and terrain, and signalling, with a strong emphasis on serving public-sector and institutional customers. Over time POL has broadened from a traffic-sign supplier into a full-service partner for outdoor and indoor environments. Its current offering spans traffic signs, posts, brackets, street name signs and traffic bollards, as well as building and terrain products and vehicle signalling such as energy-efficient LED lighting for commercial vehicles and agricultural machinery. The company also provides custom-made solutions, guiding customers from initial idea through delivery and aftercare. A notable recent direction is sustainability. POL promotes a concept called POL Re-Sign for traffic signs, marketed under the slogan of building a green road together. The company also offers a board configurator that allows customers to design professional traffic signs in their own corporate identity, reflecting a shift toward digital self-service tools alongside traditional advice and installation. POL organises its customer focus around four main segments: municipality/government, businesses, schools and recreation. This segmentation reflects the Dutch market for public-space safety and routing, where municipalities, schools and recreational parks all require clear signage and safe layouts. The company remains active and maintains a Dutch-language web presence at pol.nl.
Products and positioning
Full-service Dutch supplier of traffic, safety and signalling products, combining catalogue ranges with custom design, advice and installation for public and private spaces.
POL Re-Sign traffic signs
Sustainable traffic sign concept marketed under the slogan of building a green road together.
Board configurator
Online tool for designing professional traffic signs in a customer's own corporate identity.
Vehicle signalling
Energy-efficient LED lighting with high light output for commercial vehicles and agricultural machinery.
Traffic and safety range
Traffic signs, posts, brackets, street name signs and traffic bollards for public spaces.
Building and terrain range
Products for outdoor terrain and indoor spaces.
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