Point vert

Point vert is a French proximity retail brand specialising in garden supplies, agricultural equipment and pet products. It was created in 1973 in Brittany on the initiative of the agricultural cooperative Coopagri Bretagne, which developed the concept of the libre-service agricole (LISA), or agricultural self-service store. The network is part of the Apex buying and referencing group, which also owns the Magasin vert banner. The stores are located in rural and semi-urban areas and position themselves as multi-specialist proximity retailers. Their product range began with livestock and crop supplies and has since broadened to include garden, agricultural and pet ranges, as well as services such as equipment rental and soil analysis. Newer categories include clothing, home improvement and regional food products. The network has grown to more than 320 Point vert stores, alongside 82 Point Vert Le Jardin outlets and around forty La Maison Point Vert stores. In 1991 the Apex central buying office simultaneously opened 240 Point Vert stores, and by 2001 the network counted 364 Point vert outlets with sales areas ranging from 300 to 2,000 square metres. Pet supplies are sold without live animals. In 2002 the horticultural company Hortalis was created in Brittany to supply professionals and the general public with a wide range of horticultural references and agronomic advice. The banner has been recognised several times by consumers at the Trophées des Graines d'Or.

Point vert emerged from the agricultural cooperative movement in the 1970s. The network was launched in Brittany in 1973 on the initiative of the cooperative Coopagri Bretagne, which developed the concept of the libre-service agricole (LISA), or agricultural self-service store. These stores were established in rural or semi-urban areas, targeting the so-called rurbain population, with a positioning as a multi-specialist proximity retailer. Initially dedicated to livestock and crop production, the product range gradually expanded and adapted to different customer groups, with a common core of garden, agricultural and pet products and a range of services such as equipment rental and soil analysis. The offer continued to evolve with new ranges including clothing, home improvement and regional food products, responding to new consumption patterns and strengthening the proximity and advisory dynamic. In 1991, the Apex central buying office simultaneously opened 240 Point Vert stores. By 2001, the network counted 364 Point vert outlets, with sales areas varying from 300 to 2,000 square metres. Pet supplies were present but without the sale of live animals. In 2002, a company specialising in plants and flowers, Hortalis, was created in Brittany, enabling the supply of a diversity of horticultural references and agronomic advice to professionals and the general public. The banner has been awarded several times by consumers at the Trophées des Graines d'Or. Today the network comprises more than 320 Point vert stores, as well as 82 Point Vert Le Jardin outlets and around forty La Maison Point Vert stores. It is part of the Apex referencing group, which also owns Magasin vert.

• 2002

  Hortalis, a company specialising in plants and flowers, is created in Brittany.

• 2001

  Network counts 364 Point vert stores with sales areas from 300 to 2,000 m².

• 1991

  Apex central buying office simultaneously opens 240 Point Vert stores.

• 1973

  Point vert network launched in Brittany by Coopagri Bretagne, developing the libre-service agricole (LISA) concept.

Multi-specialist proximity retailer for rural and semi-urban customers

• Garden supplies

• Agricultural equipment

• Pet supplies

• Clothing

• Home improvement products

• Regional food products

1. 1Point vert (enseigne) — Wikipédiafr.wikipedia.org
2. 2Point vert — Wikidatawikidata.org