Poh Kong Holdings Berhad
Poh Kong is a Malaysian jewellery retail chain established in 1976, listed on Bursa Malaysia since 2004.
Last updated September 15, 2026
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Overview
Poh Kong is a Malaysian jewellery retail chain. Established in 1976 with its first outlet in Petaling Jaya, it has grown into Malaysia's largest jewellery retail chain, supported by a manufacturing facility in Shah Alam and the opening of its 100th outlet in 2011. It has been listed on Bursa Malaysia since 2004. The company offers gold and diamond jewellery, operates in-house brands such as Tranz, Happy Love, Anggun, The Art of Auspicious Jewellery, Hemera and D'First, and holds licensed collaborations including Disney Jewellery and Michael Chuah's Yuurei Neko Sama. It also provides services such as customization, repair, engraving, cleaning, resizing, polishing, ear piercing, appraisal and trade-in.
History
Poh Kong was established in 1976 with its first outlet in Petaling Jaya. It has grown into Malaysia's largest jewellery retail chain. The company has been listed on Bursa Malaysia since 2004. It operates a dedicated manufacturing facility in Shah Alam and reached the milestone of its 100th outlet in 2011. It has developed in-house brands including Tranz, Happy Love, Anggun, The Art of Auspicious Jewellery, Hemera and D'First, and holds licensed collaborations such as Disney Jewellery and Michael Chuah's Yuurei Neko Sama.
Products and positioning
Malaysia's largest jewellery retail chain, offering in-house and licensed jewellery brands.
Tranz
Malaysia's first 22K designer gold with a modern touch.
Happy Love
Elegant oriental designs.
Anggun
Floral, Asian-inspired motifs.
The Art of Auspicious Jewellery
Feng Shui-infused pieces symbolizing luck and longevity.
Hemera
Collection featuring the world's most brilliant 101-facet diamonds.
D'First
Collection celebrating the joy of owning a first diamond.
Disney Jewellery
Licensed collections including Mickey Magic, Mickey & Friends, Disney Baby, Winnie the Pooh, and Disney Princesses.
Yuurei Neko Sama
Gold creations in collaboration with Michael Chuah.
Sources5 sources
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