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Paris-designed French jewelry brand specializing in 925 sterling silver and 18k/24k gold-plated ear stacks, piercings and earcuffs.

Last updated September 29, 2026

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Overview

Pohésia is a French jewelry and piercings brand founded in 2020 by Amal and Zied, two engineers who turned a cancelled round-the-world trip into a design venture. The brand is designed in Paris and sells direct-to-consumer through its own e-commerce site, with a product language built around the ear: studs, hoops, chains, piercings, faux piercings and earcuffs that are meant to be layered into personal "compositions." Materials are central to the brand's pitch. Pohésia works primarily in 925 sterling silver, plated with 18k or 24k fine gold, and also uses titanium. The company states that its jewelry is nickel-free, hypoallergenic and water-resistant, and it backs purchases with a one-year warranty and a 30-day satisfaction guarantee. Pieces are positioned as everyday jewelry "designed to move with you" — wearable in water, on travels and through busy days — rather than occasion-only fine jewelry. Commercially, Pohésia operates as a digital-first brand. Its site carries bestsellers such as the Nice, Amsterdam, Bali, Rotterdam, Palermo, Kandy, Salina, Muscat and Annecy earrings, the Auckland earcuff, and higher-priced "compositions" such as Aura, Icon, Grace and Muse. Collections include Allure, Riviera and Minuit, with the Riviera collection explicitly inspired by the light and elegance of the French Riviera. Prices shown on the US storefront range from roughly $24 for simple earrings to about $105 for multi-piece compositions, plus small accessories such as a $6 jewelry box. The brand markets itself with social proof — the homepage cites a 4.8/5 rating from more than 12,000 reviews — and with editorial-style "shop the look" merchandising. It ships from France with standard, relay-point and express options, offers free shipping above a threshold, and supports split payment via Scalapay. Its customer service is reachable at contact@pohesia.com. Pohésia remains a privately held, independent French company rather than part of a larger luxury group.

History

Pohésia was founded in 2020 by Amal and Zied, two engineers who, according to the brand's own account, felt a growing pull away from a secure professional path toward freedom and creation. They had envisioned a journey around the world — a pause to breathe, create and live differently. When the pandemic halted that plan, they chose to redirect the frustration into building something new at home rather than waiting for travel to resume. Pohésia was the result: a brand the founders describe as shaped by freedom, movement, style and self-expression, with the cancelled journey simply taking a new form. From the outset the brand was designed in Paris and built around the ear as its signature territory. Amal, who leads design, thinks in "compositions" — pieces conceived to live together and complement one another, so that a single piece reads as a pure line while layered pieces become a statement. The product range accordingly spans studs, hoops, chains, piercings and faux piercings, all intended to be mixed effortlessly and worn according to mood. Material choices were established early and remain central to the brand's identity. Pohésia works in premium materials — silver, gold and titanium — with 925 sterling silver as the base for most pieces, finished with 18k or 24k fine gold plating. The company states that its jewelry is nickel-free, hypoallergenic and water-resistant, chosen for durability, low oxidation risk and skin tolerance. It backs this with a one-year warranty and a 30-day money-back guarantee, and markets the pieces as jewelry "made to live in, not just to be worn" — able to follow customers through water, busy days, travel and salty summers. Commercially, Pohésia has grown as a direct-to-consumer e-commerce brand rather than through wholesale or physical retail. Its online storefront merchandises bestsellers such as the Nice, Amsterdam, Bali and Rotterdam earrings, the Auckland earcuff, and higher-priced multi-piece compositions including Aura, Icon, Grace and Muse. Named collections — Allure, Riviera and Minuit — give the range a seasonal and editorial structure, with Riviera explicitly inspired by the light and elegance of the French Riviera. The brand also sells small accessories such as a light beige velvet-lined jewelry box, and it promotes editorial "shop the look" pairings to encourage layering. By the mid-2020s the brand was presenting itself with substantial social proof, citing a 4.8/5 rating from more than 12,000 reviews on its homepage. It ships from France with 24-hour dispatch, standard home delivery, relay-point delivery and express options, offers free shipping above a spending threshold, and supports three-instalment payment through Scalapay. Customer service is handled by email. Pohésia remains an independent, privately held French company; no parent group or stock listing is associated with the brand.

  • 2020

    Pohésia is founded by Amal and Zied after their planned round-the-world trip is halted by the pandemic.

  • Brand establishes its ear-focused design language of studs, hoops, chains, piercings and faux piercings built for layering.

  • Named collections Allure, Riviera and Minuit are introduced, with Riviera inspired by the French Riviera.

  • Homepage cites a 4.8/5 rating from more than 12,000 reviews.

Products and positioning

Accessible fine jewelry designed in Paris: 925 sterling silver and 18k/24k gold-plated ear-focused pieces positioned as hypoallergenic, water-resistant, everyday layering jewelry.

  • Nice Earrings

    925 sterling silver earrings plated with 24k gold, priced at $24.

  • Amsterdam Earring

    925 sterling silver earring plated with 24k gold, priced at $41.

  • Bali Earring

    925 sterling silver earring plated with 24k gold, priced at $35.

  • Rotterdam Earring

    925 sterling silver earring gilded with 18k gold, priced at $33.

  • Palermo Earring

    925 sterling silver earring plated with 18k gold, priced at $41.

  • Kandy Earring

    925 sterling silver earring plated with 18k gold, priced at $26.

  • Salina Earring

    925 sterling silver earring plated with 18k gold, priced at $27.

  • Muscat Earrings

    925 sterling silver earrings plated with 18k gold, priced at $34.

  • Annecy Earring

    925 sterling silver earring plated with 18k gold, priced at $34.

  • Auckland Earcuff

    Adjustable 12 mm earcuff in 925 sterling silver plated with 24k gold, no piercing required, priced at $29.

  • Aura Composition

    925 sterling silver piece gilded with 18k gold, priced at $101.

  • Icon Composition

    925 sterling silver piece gilded with 18k gold, priced at $92.

  • Grace Composition

    925 sterling silver piece plated with 18k gold, priced at $105.

  • Muse Composition

    925 sterling silver piece plated with 18k gold, priced at $93.

  • Ajaccio Piercing

    Piercing in 925 sterling silver.

  • Jewelry Box

    Light beige rigid cardboard box with soft velvet interior, holds roughly 6–10 pieces, 60 x 60 x 25 mm, priced at $6.

Marketing campaigns

  • Riviera Collection
  • Shop the Look
  • New Summer Looks

Sources5 sources

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