Plutomania Records
Plutomania Records is a Nigerian record label founded by singer and rapper Shallipopi in 2023.
Last updated August 26, 2026
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Overview
Plutomania Records is a Nigerian music label established by singer, rapper, and songwriter Shallipopi in 2023. The label emerged alongside Shallipopi's rapid rise in the Nigerian popular-music scene, following the breakout of his single "Elon Musk" and the release of his debut projects Planet Pluto and Presido La Pluto. Its identity is closely associated with Shallipopi's Pluto-themed artistic persona and with the contemporary Benin City and Edo-linked sound and cultural network surrounding his work. The label's early operating model combined artist development, recordings, and collaborative releases. In the year it was launched, Plutomania Records signed Zerry DL and Tega Boi, giving the imprint an initial roster beyond its founder. Zerry DL subsequently appeared on recordings connected to Shallipopi, including "Wet on Me" and other collaborative releases, helping establish the label as a platform for a small group of related artists rather than solely as a vehicle for the founder's solo catalog. Plutomania's recorded output has been distributed through digital music services and has included singles and artist projects connected to Shallipopi and the label's roster. The label's profile benefited from Shallipopi's chart performance: Presido La Pluto reached the top position on Nigeria's TurnTable Top 50, while Shakespopi became another chart-leading album in 2024. These results increased the visibility of the imprint even where individual releases were marketed primarily under Shallipopi's artist name. In 2025, Shallipopi released the single "Laho" under Plutomania Records and Since '93, indicating a collaboration between Plutomania and the Since '93 label or imprint. Publicly available reference material does not establish Plutomania Records' legal structure, distribution agreement, financial results, headquarters, or complete current roster. It is best characterized as an active, founder-led Nigerian record label with an early focus on Shallipopi and affiliated emerging artists.
History
Plutomania Records was founded in Nigeria by Shallipopi in 2023, at the point when the artist was moving from internet-driven visibility to national commercial recognition. Shallipopi had shared freestyles through TikTok and other social platforms before gaining a major breakthrough with "Elon Musk" in March 2023. The song's subsequent remixes and the release of the single "Ex Convict" helped create momentum for his debut extended play, Planet Pluto, released in July 2023. The label was launched during this period of expansion. Its first reported signings were Zerry DL and Tega Boi, establishing a roster connected to Shallipopi's creative circle. Plutomania's early releases and collaborations were closely tied to the founder's output. In November 2023, Shallipopi issued several singles and collaborations, including "Wet on Me" with Zerry DL, before releasing his debut studio album, Presido La Pluto. Although the album was primarily presented as a Shallipopi project, its success strengthened the public profile of the label associated with his work. Presido La Pluto achieved a number-one debut on Nigeria's TurnTable Top 50 and also reached the top of Apple Music's Nigerian album chart according to the cited reference material. This commercial performance gave Plutomania Records an important early platform in the Nigerian music market. The imprint's visibility was also supported by the continuing public activity of its affiliated artists and by Shallipopi's collaborations with performers such as Rema, Fireboy DML, Zlatan, Odumodublvck, and others. In April 2024, Shallipopi released Shakespopi, his second studio album. The project became his second chart-topping album on the TurnTable chart. Its performance continued to associate Plutomania Records with a commercially successful artist whose music circulated across Nigerian streaming, radio, chart, and live-performance channels. Shallipopi's broader profile grew through collaborations such as "Benin Boys" with Rema and appearances at major events including the 2024 UK Wireless Festival. The available references provide limited information about the label's corporate organization. They do not identify a separate chief executive, headquarters, parent company, distributor, financial results, or formal ownership structure beyond Shallipopi's role as founder. In 2025, the single "Laho" was released under Plutomania Records and Since '93, showing that the imprint continued to participate in collaborative label releases. On the evidence available, Plutomania Records remains an active Nigerian label whose public identity is strongly centered on Shallipopi and a small affiliated roster.
- 2025
Laho is released with Since '93
[1]Shallipopi releases Laho under Plutomania Records and Since '93.
- 2024
Shakespopi becomes a chart-leading album
[1]Shallipopi's second studio album reaches number one on the TurnTable Top 100 Albums chart.
- 2023
Plutomania Records is founded
[1]Shallipopi establishes Plutomania Records in Nigeria during his breakout year.
- 2023
Initial artist signings
[1]Zerry DL and Tega Boi are identified as early acts signed to the new label.
- 2023
Presido La Pluto strengthens the imprint's profile
[1]Shallipopi's debut studio album reaches number one on Nigeria's TurnTable Top 50, increasing the visibility of his associated label.
Products and positioning
A founder-led Nigerian music imprint built around Shallipopi's Pluto-themed artistic identity and a developing network of affiliated artists.
Single · 2025
Laho
A 2025 Shallipopi single released under Plutomania Records and Since '93. It is the clearest specifically documented release carrying the Plutomania Records name in the available reference material.
Studio album · 2023
Presido La Pluto
Shallipopi's debut studio album, released in 2023. The album incorporated several singles and collaborations from his breakout period and reached number one on Nigeria's TurnTable Top 50.
Studio album · 2024
Shakespopi
Shallipopi's second studio album, released in 2024. It became his second chart-topping album on the TurnTable chart and continued the commercial expansion associated with the Plutomania Records brand.
Brand decisions
2023
Launch of a founder-led label and initial roster expansionStrategyBackground
Following Shallipopi's breakthrough in 2023, he created a label to organize releases and develop associated artists.
Action taken
Shallipopi established Plutomania Records and signed Zerry DL and Tega Boi.
Aftermath
The label gained visibility through Shallipopi's successful albums and collaborations, although its detailed corporate and distribution arrangements are not publicly documented in the supplied sources.
Sources1 sources
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