Plush
Plush is a women's wellness brand offering period care, body hygiene, intimate wellness, and skincare products.
Last updated September 2, 2026
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Overview
Plush is a women's wellness brand that believes in delivering effective, clean, and sustainable products. Started in 2018 as a period care brand, today its product range includes period care, body hygiene, intimate wellness, and skincare. The brand emphasizes high-quality and sustainable products to build meaningful connections.
History
Plush was started in 2018 as a period care brand to disrupt the fem-care industry. Today, its product range includes period care, body hygiene, intimate wellness, and skincare.
Products and positioning
Ultra Thin Sanitary Pads
100% US cotton & rash-free sanitary pads.
Feminine Hygiene Wipes
pH balanced, aloe infused, paraben free, hypoallergenic wipes.
Recent events
- Unconfirmed
Nick Scali acquires Plush[5]
Reported:
Nick Scali paid $103 million to acquire sofa chain Plush from Greenlit Brands; the acquisition nearly doubles Nick Scali’s store footprint in the short term, to 108 stores from 62.
Sources5 sources
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