Plus TV Africa
A Nigerian pan-African television news channel distributed across Africa through pay-TV, satellite, and online platforms.
Last updated August 25, 2026
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Overview
Plus TV Africa is a Nigerian pan-African television channel owned by General News and Entertainment Company. Its programming is centered on news and broader television content intended for audiences in Nigeria and other African markets. The channel's distribution model combines conventional pay-TV carriage with satellite delivery and digital video publishing, allowing it to reach viewers beyond a single national broadcast market. The station is carried on the StarTimes dish platform and became available on DStv channel 408 from 3 April 2020. It also operates a YouTube channel, giving the brand an online outlet for distributing programming and extending its reach beyond scheduled linear television. According to the available reference material, Plus TV Africa broadcasts in more than 30 countries and reaches more than 12 million viewers across Africa, although no further methodological or time-period details are provided for those audience figures. The brand's identity is therefore tied to African news coverage and cross-border distribution rather than to a narrowly local television service. Its pan-African positioning is supported by carriage on regional television platforms and by online access, while its Nigerian ownership provides the brand's documented national base. Publicly available information in the supplied sources does not establish a founding year, founder, headquarters address, executive team, detailed programming roster, or financial profile. Those elements remain unverified rather than being inferred from the channel's distribution footprint.
History
Plus TV Africa is documented as a Nigerian television station with a pan-African distribution footprint. It is owned by General News and Entertainment Company and operates as a news-oriented channel serving audiences beyond Nigeria. The available reference material does not identify the station's founding date, original launch circumstances, founder, headquarters location, or early programming strategy, so those aspects cannot be stated reliably. The channel's growth model has been based on distribution across multiple platforms and territories. It broadcasts through the StarTimes dish platform and is available in more than 30 African countries. This regional carriage distinguishes it from a broadcaster whose service is limited to one national market. The brand also publishes content through YouTube, providing an internet-based route for viewers who do not access the channel through a traditional television package. A documented distribution milestone occurred on 3 April 2020, when Plus TV Africa became available on DStv channel 408. DStv carriage expanded the channel's presence within a major subscription television ecosystem and complemented its StarTimes distribution. The station's online channel further supports on-demand or shareable access to its programming, although the supplied sources do not provide a detailed description of its video catalog, publishing schedule, or audience analytics. Reference material describes Plus TV Africa as reaching more than 12 million viewers across Africa. The figure is presented without a stated measurement period or methodology, so it should be treated as an attributed audience claim rather than a fully documented current metric. No verified information is supplied about revenue, staffing, ownership changes, major campaigns, controversies, regulatory actions, or leadership appointments. The brand is consequently best characterized by its documented ownership, Nigerian origin, news-channel format, and multi-country distribution network.
- 2020
DStv carriage begins
[1]Plus TV Africa was made available on DStv channel 408 from 3 April 2020, broadening its distribution through a major African pay-TV platform.
Products and positioning
A Nigerian-owned pan-African news and television brand focused on regional reach through pay-TV, satellite, and digital distribution.
Television news channel
Plus TV Africa
The brand's principal offering is a Nigerian pan-African television channel focused on news and general television programming. It is distributed through the StarTimes dish platform, carried on DStv channel 408, and supplemented by video publishing on YouTube. The available sources describe the service as reaching more than 30 countries and more than 12 million viewers across Africa, but do not provide a detailed program list or a current audience methodology.
Brand decisions
2020
Expansion through DStv distributionStrategyBackground
Plus TV Africa already used regional satellite and digital distribution, and sought additional reach through established pay-TV carriage.
Action taken
The channel launched on DStv channel 408 on 3 April 2020.
Aftermath
The move gave Plus TV Africa an additional distribution route within the African subscription-television market. The supplied sources do not quantify the resulting audience or commercial impact.
Sources2 sources
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