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Pledg

Pledg is a payment facilitation solution that accelerates conversion.

Last updated September 2, 2026

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Overview

Pledg is a payment facilitation solution that offers tailored installment payment options for businesses and their customers. Since February 2024, it has been a wholly-owned subsidiary of Crédit Agricole Personal Finance & Mobility, which operates the Sofinco brand.

History

Pledg started in 2016 with the desire to facilitate group purchases among friends. The project raised 1.2 million euros. Over time, it added several deferred, split, and personalized payment facilities adapted to each merchant's business. Since February 2024, Pledg has been a wholly-owned subsidiary of Crédit Agricole Personal Finance & Mobility, which operates the Sofinco brand.

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