PleaseNotes Goods

PleaseNotes Goods is a personal-growth stationery brand founded by Cheryl Sutherland. According to the company's About page, the business grew out of a simple question — "What if I could surround myself with affirmations?" — and began with a sticky note pad in which every page carried a different affirmation and image. The brand describes this as "The Original Sticky Note," a way for people to slip affirmations into their day. Because customers loved individual affirmations so much that they would hold onto a page rather than use the rest of the pad, the company expanded into more substantial products. The next step was to tap into the practice of putting pen to paper. PleaseNotes launched its Clarity Journal through a Kickstarter campaign, reaching 150% of its original goal and shipping the journal around the world. From there the line grew to include guided journals and planners, affirmation cards, kids and teens products, daily stationery, notepads and trackers, and everyday affirmations. The company also added in-person workshops and on-demand courses, which it describes as founder Cheryl Sutherland's "zone of genius." PleaseNotes positions itself around making personal growth an easy, everyday habit. Its homepage promotes "Tools that make personal growth an easy habit" and "Big goals. Small price tag," with many goods priced at $25 or less. The catalog includes the Guided Gratitude Journal, the Inner Voice Notebook for Daily Life, the Building Blocks Kids Affirmation Card Deck, the "My Feelings Matter!" affirmation and activity colouring book, the "Because I'm a Priority, Too" weekly self-care tracker, the "Hey You, In Case You Were Wondering" notepad, I Am Enough affirmation cards for teen girls, and the 11:11 Angel Number Manifestation Sticker. Gift cards are also sold in denominations from $10 to $200. The brand sells primarily through its own e-commerce website, with free shipping on orders of $60 and up, orders shipped within 5–10 business days, and a 100% satisfaction guarantee. It also runs lifestyle workshops and meditations. PleaseNotes is a private, founder-owned business; Wikidata describes it as a "personal growth brand offering premium affirmation-filled goods and workshops."

PleaseNotes Goods was founded by Cheryl Sutherland, who describes herself as having been drawn to the personal-growth field because of a lifelong love of possibilities. On the company's About page, she recounts that after achieving conventional professional success — a house, a car, and money — she recognized at 23 that what she had been told success was did not bring her joy or satisfaction. That realization led her into personal growth, which she says changed how she saw her whole life and gave her the confidence to move internationally twice, surround herself with world-class leaders, and start a business that gave other people similar tools. The company itself began with a simple question: "What if I could surround myself with affirmations?" The first product was a sticky note pad — described by the brand as "The Original Sticky Note" — in which every page carried a different affirmation and image. It was designed as an easy way for people to slip affirmations into their day. The format proved popular, but it also revealed a limitation: customers would love a particular affirmation so much that they would hold onto that page and not use the rest of the pad. To give people what the company calls an "experiential education," PleaseNotes moved into the time-tested practice of putting pen to paper. It launched its Clarity Journal through a Kickstarter campaign, reaching 150% of its original goal and shipping the journal all over the world. This crowdfunding success marked the brand's transition from a novelty stationery item into a guided-journal and personal-growth company. After the Clarity Journal, PleaseNotes continued adding items to its line to help customers create what it describes as an atmosphere of affirmations. The catalog expanded into guided journals and planners, affirmation cards, kids and teens products, daily stationery, notepads and trackers, and everyday affirmations. The company also added in-person workshops and on-demand courses, which it considers founder Cheryl Sutherland's zone of genius; speaking and connecting with audiences became a way for PleaseNotes to spread personal growth more widely. By the mid-2020s the brand was promoting a broad range of goods, including the Guided Gratitude Journal — which its homepage says has helped thousands of people feel more grounded, present, and at peace and "keeps selling out" — alongside newer releases such as the Inner Voice Notebook for Daily Life, the Building Blocks Kids Affirmation Card Deck, the "My Feelings Matter!" affirmation and activity colouring book, the "Because I'm a Priority, Too" weekly self-care tracker, the "Hey You, In Case You Were Wondering" notepad, I Am Enough affirmation cards for teen girls, and the 11:11 Angel Number Manifestation Sticker. The brand markets itself with the tagline "Big goals. Small price tag," emphasizing notepads, stickers, journals, and pens at $25 or less, and it sells gift cards from $10 to $200. It operates primarily through its own e-commerce site, offering free shipping on orders of $60 and up, shipping within 5–10 business days, and a 100% satisfaction guarantee.

• PleaseNotes begins with a sticky note pad in which every page carries a different affirmation and image, described by the brand as "The Original Sticky Note."

• The Clarity Journal is launched through a Kickstarter campaign, reaching 150% of its original goal and shipping worldwide.

• The company adds in-person workshops and on-demand courses to its product line.

• The Guided Gratitude Journal becomes a flagship product, described on the homepage as having helped thousands of people and as repeatedly selling out.

• The Inner Voice Notebook for Daily Life is launched on Kickstarter.

• The Kids Collection is introduced, including the Building Blocks Kids Affirmation Card Deck and the "My Feelings Matter!" colouring book.

Personal-growth stationery and affirmation goods designed to make everyday self-care and intentional practices easy and affordable.

• Guided Gratitude Journal

  Flagship guided journal described as having helped thousands of people feel more grounded, present, and at peace.

• Clarity Journal

  Guided journal launched via Kickstarter, reaching 150% of its original goal and shipping worldwide.

• Inner Voice Notebook for Daily Life

  Daily notebook priced at $27.00, launched on Kickstarter.

• Building Blocks Kids Affirmation Card Deck

  Affirmation card deck for building confidence and emotional skills in kids, priced at $51.00 / $41.00.

• "My Feelings Matter!" Affirmation and Activity Colouring Book

  Colouring book for emotional awareness, priced at $18.00.

• "Because I'm a Priority, Too" Weekly Self-Care Tracker

  Weekly self-care tracker priced at $11.00.

• "Hey You, In Case You Were Wondering" Notepad

  Notepad for sharing compliments, priced at $8.00.

• I Am Enough Affirmation Cards

  Confidence and self-worth affirmation cards for teen girls, priced at $41.95.

• 11:11 Angel Number Manifestation Sticker

  Glossy, durable 3-inch vinyl sticker priced at $5.00.

• PleaseNotes Gift Card

  Email-delivered gift card available in $10, $25, $50, $100, and $200 denominations with no additional processing fees.

1. 1PleaseNotes - Best Guided Journals 2026 - Positive Giftspleasenotes.com
2. 2About Us - Know more about PleaseNotespleasenotes.com
3. 3Shopping for someone else? Give them a PleaseNotes gift cardpleasenotes.com
4. 411:11 Angel Number Manifestation Sticker – PleaseNotespleasenotes.com
5. 5PleaseNotes Goodswikidata.org