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Plaza del sol

An enclosed shopping mall in Kissimmee, Florida, serving the local community with discount retailers, apparel stores, fitness, education, and other specialty tenants.

Last updated August 31, 2026

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Overview

Plaza del Sol is an enclosed shopping mall in Kissimmee, Florida, United States. The property opened in 1985 as Osceola Square Mall and was subsequently repositioned and renamed Plaza del Sol in 2014 following a Latino-themed makeover. It is described as the only enclosed shopping center in Kissimmee and has more than 50 specialty shops. The mall was established during a period of retail development along the U.S. Route 192 corridor in the Kissimmee area. At opening, its major tenants included an approximately 82,000-square-foot Walmart, Ross Dress for Less, J. Byrons, Morrison's Cafeteria, and Eckerd Corporation. These original occupants reflected the mall's initial role as a broad-based regional and community shopping destination, combining a large general merchandise anchor with department-store, apparel, food-service, and pharmacy uses. A significant change occurred in 1996, when Walmart left the mall for a larger Supercenter located farther along U.S. Route 192. The former Walmart space was subsequently occupied by Bealls in 1997, preserving a department-store presence within the center while changing the property's tenant mix. Over time, the mall's retail profile evolved toward value-oriented apparel, discount merchandise, fitness, education, and specialty services. The 2014 rebranding introduced the Plaza del Sol name and a Latino-oriented design and identity. This change positioned the mall more closely with the demographic and cultural character of the surrounding Kissimmee market while giving the property a distinct identity after operating for many years as Osceola Square Mall. The mall's current tenant roster includes Ollie's Bargain Outlet, Ross Dress for Less, dd's Discounts, Burlington, Planet Fitness, and Florida Technical College, alongside additional specialty shops. Plaza del Sol operates primarily as a local and community-serving retail property rather than as a national consumer brand. Its value proposition is based on convenient enclosed shopping, accessible pricing, recognizable discount and off-price tenants, and a mix of retail, fitness, and educational services. Publicly available reference material does not identify its owner, corporate parent, founder, financial results, or senior executives.

History

Plaza del Sol began operations in 1985 under the name Osceola Square Mall in Kissimmee, Florida. The enclosed center was developed to serve the growing retail needs of the Kissimmee area and the U.S. Route 192 commercial corridor. Its original tenant lineup included a large Walmart occupying approximately 82,000 square feet, as well as Ross Dress for Less, J. Byrons, Morrison's Cafeteria, and Eckerd Corporation. The combination of general merchandise, apparel, dining, and pharmacy uses gave the property a conventional shopping-mall format for the period. In 1996, Walmart relocated from the mall to a Supercenter farther down U.S. Route 192. The departure removed the property's original major general-merchandise anchor, but the space was reused the following year by Bealls, which operated as a department-store tenant. This transition illustrates the mall's changing anchor strategy as larger-format retail expanded outside traditional enclosed centers. The property later underwent a significant identity and presentation change. In 2014, Osceola Square Mall received a Latino-themed makeover and adopted the Plaza del Sol name. The rebranding gave the center a new cultural and visual orientation while retaining its function as an enclosed local shopping destination. The updated identity was aligned with the character of the Kissimmee market and distinguished the center from other retail properties in the region. Plaza del Sol is identified as Kissimmee's only enclosed shopping center and contains more than 50 specialty shops. Its tenant mix has developed toward discount and off-price retail, supplemented by apparel, fitness, education, and other services. Major tenants cited in current reference material include Ollie's Bargain Outlet, Ross Dress for Less, dd's Discounts, Burlington, Planet Fitness, and Florida Technical College. The center therefore combines national value retailers with service and educational uses that can generate repeat local visits. Available public sources provide historical information about the property's opening, anchor changes, and 2014 renaming, but do not disclose its founder, ownership structure, corporate parent, financial performance, or management team. Plaza del Sol is best understood as a physical retail property and community shopping destination rather than a widely distributed consumer-products brand.

  • 2014

    Latino-themed makeover and renaming

    [1]

    The mall receives a Latino-themed makeover and changes its name from Osceola Square Mall to Plaza del Sol.

  • 1997

    Former Walmart space becomes a Bealls department store

    [1]

    The former Walmart premises are subsequently occupied by Bealls.

  • 1996

    Walmart relocates from the mall

    [1]

    Walmart leaves the property and moves to a Supercenter farther along U.S. Route 192.

  • 1985

    Osceola Square Mall opens

    [1]

    The enclosed shopping mall opens in Kissimmee as Osceola Square Mall. Original major tenants include Walmart, Ross Dress for Less, J. Byrons, Morrison's Cafeteria, and Eckerd Corporation.

Products and positioning

A community-oriented enclosed shopping mall with a Latino-themed identity and a value-focused tenant mix.

  • Shopping mall · 1985

    Enclosed shopping-center retail

    Plaza del Sol's principal offering is a climate-controlled shopping environment containing more than 50 specialty shops and larger value-oriented tenants. The center brings together apparel, discount merchandise, general retail, fitness, education, and other services in a single local destination.

Brand decisions

  • 2014

    Rebranding as Plaza del SolStrategy

    Background

    The property had operated for decades as Osceola Square Mall and was being positioned for continued local relevance in the Kissimmee market.

    Action taken

    The mall introduced a Latino-themed makeover and adopted the Plaza del Sol name.

    Aftermath

    The property continued operating as an enclosed community shopping center under the Plaza del Sol identity. Public sources do not provide financial results or quantified effects of the rebranding.

Sources2 sources

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