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Playsam

Swedish design brand creating timeless wooden toys and gifts.

Last updated September 15, 2026

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Overview

Playsam is a Swedish company whose vision is to create timeless christening gifts and presents — fine wooden toys with simple, pared-down forms, designed for both hand and eye.

History

Playsam is a Swedish company. Its vision is to create timeless christening gifts and presents — fine wooden toys that touch and speak to all the senses. The brand describes its forms as simple and pared-down, inviting the customer to co-create. Playsam was invited by Starbucks to develop a number of Playsam products for Starbucks to sell in its coffee shops.

Products and positioning

Scandinavian design at its best; timeless gifts and wooden toys with simple, pared-down forms.

  • Streamliner Classic Black

    Listed among Playsam's favourites on its website.

  • Xtreamliner Lightning Blue

    Listed among Playsam's favourites on its website.

  • PLAYTOWN

    Listed among Playsam's favourites on its website.

Sources3 sources

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