Playsam
Swedish design brand creating timeless wooden toys and gifts.
Last updated September 15, 2026
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Overview
Playsam is a Swedish company whose vision is to create timeless christening gifts and presents — fine wooden toys with simple, pared-down forms, designed for both hand and eye.
History
Playsam is a Swedish company. Its vision is to create timeless christening gifts and presents — fine wooden toys that touch and speak to all the senses. The brand describes its forms as simple and pared-down, inviting the customer to co-create. Playsam was invited by Starbucks to develop a number of Playsam products for Starbucks to sell in its coffee shops.
Products and positioning
Scandinavian design at its best; timeless gifts and wooden toys with simple, pared-down forms.
Streamliner Classic Black
Listed among Playsam's favourites on its website.
Xtreamliner Lightning Blue
Listed among Playsam's favourites on its website.
PLAYTOWN
Listed among Playsam's favourites on its website.
Sources3 sources
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