PlayMonster
PlayMonster is a toy and game company that creates quality toys and games for children, adults and families.
Last updated September 15, 2026
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Overview
PlayMonster is a toy and game company that champions the power of play by creating quality toys and games for children, adults and families. It started life as Patch Products in 1985, founded by brothers Fran and Bryce Patch, with children's puzzles as its specialty before expanding into games and toys. The company changed ownership in 2014 and rebranded as PlayMonster in 2016. Its home base is in Beloit, WI. Its product range includes games, crafts, activities, outdoor toys, learning toys and retro products, with brands such as SET, Koosh, Spirograph, Loopdedoo and Five Crowns.
History
PlayMonster started life as Patch Products in 1985, founded by brothers Fran and Bryce Patch. Children's puzzles were its specialty, but it quickly grew to add games and toys. Throughout the years, it acquired other companies and expanded its product line to offer lots of different products for children and adults. In 2014, the company changed ownership, which gave it greater opportunity to grow. Its continued growth led to the big name change and re-branding of the company in 2016 to better reflect its playful culture and belief in the power of play. Its home base is in Beloit, WI.
Products and positioning
Championing the power of play by creating quality toys and games for children, adults and families.
SET
SET Family Game of Visual Perception, part of PlayMonster's SET games line.
Koosh
Koosh was originally developed as an easier way to play catch, and this tactile wonder is now a classic toy.
Spirograph
Spirograph Deluxe Set and Spirograph Jr. Set are award-winning products listed on PlayMonster's website.
Loopdedoo
LOOPDEDOO Bracelet Spinning Loom Kit is an award-winning product listed on PlayMonster's website.
Five Crowns
Five Crowns Card Game is an award-winning product listed on PlayMonster's website.
Recent events
PlayMonster announced its acquisition of Ann Williams Group[5]
Reported:
PlayMonster announced the acquisition of Ann Williams Group, whose craft brands are to join PlayMonster's lineup.
PlayMonster announces Koosh retail relaunch[6]
Reported:
PlayMonster announced that the Koosh product line would launch at Target stores at the end of July, with the launch campaign scheduled to air July 26, 2021.
PlayMonster partners with Dude Perfect for Koosh campaign[6]
Reported:
PlayMonster partnered with Dude Perfect for branded content celebrating Koosh's planned retail launch, including a video segment and a national #KooshChallenge.
PlayMonster acquires BriteBrush[7]
Reported:
PlayMonster announced the acquisition of BriteBrush, an interactive toothbrush brand for children, and said it plans to expand the product line and extend its marketing and distribution.
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