Play on Rolly

Play on Rolly is a British play mat company founded by a mother named Anna, who set out to create a mat that was both safe for a baby's skin and attractive enough to belong in a family home. The brand's premise, as told on its own site, is that the mats parents could trust for safety lacked character, while the beautiful ones offered nothing to spark a baby's curiosity — so she made the product she could not find. The result is a range of premium rollable play mats that combine original hand-drawn artwork with certified, low-chemical materials. Rolly's mats are large-format (140 × 200 cm) and double-sided, so each mat carries two original artist designs in one. The debut collection, titled "Once upon a time...", draws on English nature and heritage — tales, legends and folklore — with designs such as Wild Horses, Enchanted Castle, Pistachio Scallops and Peach Gingham, each priced at £170. The artwork is created from scratch by an artist, and the brand positions the mats as pieces that bring colour and character to the rooms where family life actually happens, rather than as purely utilitarian baby gear. Material and safety are central to the brand's identity. The mats use a TPU (thermoplastic polyurethane) surface over a 15 mm premium PU foam core. Rolly states that TPU is free from PVC, PFAS, phthalates, BPA and heavy metals, and that the mats are tested to UK toy safety standards (EN71-1, EN71-2, EN71-3), UK REACH compliant, and UKCA and CE marked. The surface is fully wipeable and water-resistant, and the mats are designed to unroll flat without curling and to stay soft over time. Play on Rolly sells primarily through its own website, offering free UK delivery, and describes itself as a British play mat company. It operates in the premium end of the baby and children's floor-play market, targeting design-conscious parents who want a mat that is safe from birth and durable enough to last well beyond the baby phase.

Play on Rolly was founded by Anna, a mother who began the company after searching for a play mat she felt good about. According to the brand's own account, she wanted a mat that was safe for her baby's skin and also worth having in their home. Every mat she found that met her safety standards lacked character, while every beautiful mat she found offered nothing to spark a baby's curiosity. She wanted real personality — something a child would spend hours exploring and a parent would be glad to see on the floor. Unable to find it, she made it herself. The brand's first collection is called "Once upon a time...", drawing on English nature and heritage — tales, legends and folklore — brought to life by an artist in a warm, whimsical style. The collection includes designs such as Wild Horses, Enchanted Castle, Pistachio Scallops and Peach Gingham, each a 140 × 200 cm reversible mat priced at £170. The brand describes building Rolly as an exercise in not compromising on material, art or quality. Rolly's mats are made from TPU (thermoplastic polyurethane) with a 15 mm premium PU foam core. The brand states that TPU is free from PVC, PFAS, phthalates, BPA and heavy metals, and that the mats are tested to UK toy safety standards (EN71-1, EN71-2, EN71-3), UK REACH compliant, and UKCA and CE marked. The mats are designed to be used every day and to last well beyond the baby phase, and to unroll flat without curling at the edges. Play on Rolly sells through its own website with free UK delivery and describes itself as a British play mat company. It operates in the premium segment of the baby and children's floor-play market.

• Anna founds Play on Rolly after being unable to find a play mat that was both safe and design-led.

• Launch of the debut collection "Once upon a time..." featuring Wild Horses, Enchanted Castle, Pistachio Scallops and Peach Gingham.

Premium, design-led baby play mats combining original artist artwork with certified, low-chemical materials for design-conscious parents.

• Wild Horses Rollable Play Mat

  140 × 200 cm reversible mat, £170, TPU surface with 15 mm PU foam core, reversible to Pistachio Scallops.

• Enchanted Castle Rollable Play Mat

  140 × 200 cm reversible mat, £170, featuring a prince on horseback and a princess in the tower.

• Pistachio Scallops Rollable Play Mat

  140 × 200 cm reversible mat, £170, on a field of butter yellow.

• Peach Gingham Rollable Play Mat

  140 × 200 cm reversible mat, £170, warm Peach Gingham framed in bright waves, reversible to Enchanted Castle.

1. 1Premium Rollable Baby Play Mats UK | Play on Rollyplayonrolly.co.uk
2. 2The Story Behind Our Play Mats | Play on Rollyplayonrolly.co.uk
3. 3Wild Horses Rollable Play Mat, Burgundy | Play on Rollyplayonrolly.co.uk
4. 4Peach Gingham Large Play Mat, Terracotta | Play on Rollyplayonrolly.co.uk
5. 5Play on Rollywikidata.org