Planet TV
Planet TV is a Slovenian commercial television brand with national coverage and a portfolio spanning news, entertainment, sports, reality programming and on-demand video.
Last updated August 31, 2026
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Overview
Planet TV is a Slovenian commercial television broadcaster serving the national market. It began broadcasting on 18 September 2012 as a joint venture involving Telekom Slovenije and the Greek media company Antenna Group, entering a market already served by established Slovenian broadcasters. Its initial programming combined live and recorded entertainment with sports and news, and the channel opened with UEFA Champions League coverage before moving to a full schedule in November 2012. The brand developed around a mix of locally produced programmes, licensed international formats, acquired series and films, sports rights and daily news. Early programming included the news bulletin Danes, reality formats such as Paradise Hotel and Love in the Country, entertainment programmes, quizzes and comedy. Over time, Planet TV built a recognizable Slovenian production slate that included My Sweetheart Can Do It, This Week With Jure Godler, At Black Peter's, Milijonar, Kolo sreče, Married at First Sight, Exatlon Slovenija and locally produced factual and lifestyle programmes. Its news operation was later branded Planet 18, while other recurring strands addressed celebrity culture, cooking, travel, politics, sport and morning television. The operation expanded beyond its main channel. The broadcaster has been associated with three programme services: Planet, Planet 2 and Planet Eva. Distribution has primarily relied on television operators and cable platforms, including Telekom Slovenije, A1 Slovenija, Telemach and T-2, as well as other cable providers and internet access through the broadcaster's website. Planet TV was also available through Slovenian terrestrial DVB-T broadcasting for a period ending in 2017. An on-demand service called Planeteka was introduced in 2021 but was discontinued in 2023. Ownership changed substantially during the broadcaster's first decade. Antenna initially held the majority stake in the operating company, while Telekom Slovenije's subsidiary TSmedia held the minority stake. Telekom later increased its ownership and ultimately acquired Antenna's remaining interest after a prolonged dispute and settlement process. The broadcaster recorded substantial losses and required significant financial support during this period. In October 2020, TV2 Group acquired full ownership from Telekom Slovenije through a subsidiary, bringing Planet TV into a Hungarian-controlled television group. Planet TV's identity is built on national reach and broad general-interest programming rather than a narrowly specialized channel proposition. The schedule has repeatedly shifted between news, sports, reality television, entertainment formats and Slovenian original productions. Recent programming has continued this strategy through quiz shows, satirical television, cooking competitions, dating and relationship formats, reality sport and political analysis. The channel therefore functions both as a mass-market television outlet and as a platform for locally adapted formats and Slovenian-produced programmes.
History
Planet TV started broadcasting in Slovenia on 18 September 2012. Its first transmission consisted of selected UEFA Champions League matches accompanied by a studio programme. The broadcaster moved to a complete schedule on 5 November 2012, when it introduced the Danes news programme alongside reality television, entertainment, acquired series and films. During 2013 and 2014, Planet TV expanded its locally oriented schedule with quizzes, comedy, talk and reality formats, including Moj dragi zmore, DA with Denis Avdić, Denar pada, Planet StandUp, Državljan Toš and Ljubezen na deželi. It also carried Champions League matches and Slovenian first-division football. News scheduling and management changed several times, with Danes moving between evening slots and new editorial leadership being appointed. The 2014–2018 period brought a stronger emphasis on formats and domestic production. The channel aired Kmetija: Nov začetek, Razred talentov, Ustreli!, Bar, Ta teden z Juretom Godlerjem and Ena žlahtna štorija. It also developed comedy and lifestyle programming, including Da, dragi! Da, draga!, Česnovi, Dragi sosedje and The Biggest Loser Slovenija. A production problem affected Gorske sanje in 2018: filming ended after reported non-payment issues involving the crew, and only 31 of the planned episodes were broadcast. In 2019 the principal news programme became Planet 18. The show was redesigned, rescheduled to 18:00 and presented by alternating anchors. The channel continued to add quizzes, reality series, factual programmes and entertainment, including the Slovenian versions of Who Wants to Be a Millionaire?, Fittest Family, and other celebrity and lifestyle formats. The 2020 schedule included programmes focused on travel, physical training and wilderness survival, while Jure Godler took over the Millionaire franchise. A new phase began in 2021 with licensed reality and entertainment properties such as Kdo si ti? Zvezde pod masko and Exatlon Slovenija. Planet TV also introduced Jutro na Planetu, Planet Vau, Osebno z Valentino Plaskan, The Real Housewives Slovenija: Vražje dame and political commentary programming. Editorial responsibilities shifted during this period, including changes involving Planet 18 and the morning programme. Programming in 2022–2024 continued to combine returning franchises with new local adaptations. These included Milijonar, Ta teden z Juretom Godlerjem, Pri Črnem Petru, Slovenija izbira, Leta štejejo, Poroka na prvi pogled, Družinski dvoboj, Kolo sreče and Riba, Raca, Rak. Exatlon Slovenija returned for a second season, while The Biggest Loser Slovenija was later revived under the title Življenje na tehtnici. The broadcaster also retained political analysis and satirical programming as part of its general-interest schedule. Planet TV was founded as a joint venture between Telekom Slovenije and Antenna Group. Antenna initially held 51% of the operating company and Telekom Slovenije's subsidiary TSmedia held 49%. Telekom later increased its holding to 66%. A compulsory settlement process involving Antenna TV SL began in 2016, and a subsequent settlement led Telekom to acquire the remaining Antenna interest. The company was then renamed Planet TV, televizijska dejavnost, d.o.o. The broadcaster experienced significant losses and negative equity during this period and was the subject of attempts to find a recapitalization partner or buyer. In October 2020, TV2 Group acquired 100% of Planet TV through a subsidiary. The channel remains a Slovenian national commercial broadcaster distributed through television operators, cable networks and online channels.
- 2023
Planeteka discontinued
[1]The broadcaster's Planeteka on-demand library was discontinued.
- 2021
On-demand expansion
[1]Planeteka was launched as a catch-up and on-demand video service, later ending operations in 2023.
- 2020
TV2 Group becomes sole owner
[1]TV2 Group acquired all shares in Planet TV from Telekom Slovenije.
- 2019
News rebrand to Planet 18
[1]The main news programme was renamed and relaunched with a new slot, presentation team and visual treatment.
- 2016
Telekom increases ownership
[1]Telekom Slovenije became the majority owner of Antenna TV SL, the company operating Planet TV.
- 2013
Expansion of original entertainment
[1]The channel added locally produced comedy, quiz, relationship and entertainment programmes while continuing sports and news coverage.
- 2012
Broadcast launch
[1]Planet TV began national broadcasting on 18 September with UEFA Champions League coverage and subsequently established a complete general-interest schedule.
Products and positioning
A broad-reach Slovenian commercial television brand combining national news, locally produced entertainment, licensed formats, reality television, sports and general-interest programming.
General-interest television channel · 2012
Planet
The principal Planet TV service, offering national news, entertainment, reality television, quizzes, original Slovenian productions, series, films and selected sports coverage.
Television channel
Planet 2
A secondary Planet TV programme service within the broadcaster's multi-channel portfolio. Detailed schedule and programming information is not specified in the supplied reference material.
Television channel
Planet Eva
A Planet TV portfolio channel. The supplied reference identifies it as one of the broadcaster's three programme services but does not provide a detailed description of its schedule.
News programme · 2019
Planet 18
Planet TV's principal news programme, created through the renaming and redesign of Danes in 2019. It covers Slovenian and international current affairs and has undergone changes in scheduling, presentation and editorial leadership.
On-demand video service · 2021
Planeteka
A catch-up and video-on-demand library introduced in 2021 to enable later viewing of Planet TV programmes. The service was discontinued in 2023.
Controversies
2016
Compulsory settlement involving Antenna TV SL
The District Court in Ljubljana initiated a compulsory settlement procedure involving Antenna TV SL after a proposal by the minority owner. The matter was later resolved through a settlement and arbitration process that preceded Telekom Slovenije's acquisition of full control.
Brand decisions
2021
Launch of PlanetekaProduct launchBackground
Television audiences were increasingly being offered catch-up and on-demand access to broadcast programming.
Action taken
Planet TV launched Planeteka as an on-demand library for past and current programmes.
Aftermath
The service was later discontinued in 2023.
2020
Sale to TV2 GroupM&ABackground
Planet TV had experienced substantial losses and required a new owner or recapitalization partner after Telekom Slovenije assumed full control.
Action taken
Telekom Slovenije sold the broadcaster to TV2 Group, which became its 100% owner through a subsidiary.
Aftermath
Planet TV became part of TV2 Group while continuing to operate as a Slovenian national commercial broadcaster.
Reported acquisition price. €5 million (October 2020)
2019
Rebrand of the main news programmeStrategyBackground
Planet TV sought to refresh and reposition its principal evening news offering.
Action taken
Danes was renamed Planet 18, moved to the 18:00 slot and relaunched with a redesigned presentation and alternating hosts.
Aftermath
The rebranded programme became the central news identity of the Planet TV operation.
Sources2 sources
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