Planet Sub
Planet Sub is a Kansas City-based fast-food sandwich restaurant brand built around scratch-made bread, freshly sliced ingredients, and franchised locations.
Last updated August 31, 2026
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Overview
Planet Sub is a fast-food sandwich restaurant brand associated with Kansas City, Missouri, and rooted in a predecessor called Yello Sub. The original Yello Sub store opened in Lawrence, Kansas, in 1979. The Planet Sub franchise format began in Overland Park, Kansas, in 1998, extending the earlier concept into a broader branded and franchised restaurant business. The brand focuses on made-to-order sandwiches and emphasizes preparation practices intended to distinguish it from standardized quick-service competitors. Bread is made from scratch at each location, while meats and cheeses are sliced daily. The restaurants also prepare vegetables, sauces, salads, soups, romaine-lettuce wraps, and cookies, with much of the menu produced locally in each store rather than shipped as fully prepared ingredients. The sandwich menu expanded to more than 45 distinct choices according to the available reference material. A recognizable service feature is Planet Sub's playing-card identification system. Customers receive a unique playing card associated with their order, and the card is used to identify the sandwich after it has been assembled and baked. This operational detail functions both as an order-management device and as a memorable element of the in-store experience. Planet Sub's growth model has placed significant emphasis on franchising in the United States. In 2016, the brand was reported to have 14 corporate restaurants and 28 franchise locations, with a further 26 franchise units in development. Its stated or reported market footprint included communities across Kansas, Missouri, Iowa, Arizona, Texas, Oklahoma, Nebraska, and nearby regional markets. The available material describes the company as expanding, but does not establish its present store count, ownership structure, financial performance, or current operating status. The brand's positioning is centered on fresh, made-to-order submarine sandwiches with an independent or craft-oriented preparation image. Its main points of differentiation are scratch-made bread, daily slicing of meats and cheeses, house-made sauces, broad sandwich variety, and a service ritual that uses playing cards to identify completed orders. Beyond sandwiches, Planet Sub provides several adjacent fast-casual offerings, including salads, lettuce wraps, soups, and baked cookies. No reliable information in the supplied sources identifies the founder, current executives, current parent company, official website, or a later corporate transaction.
History
Planet Sub traces its roots to Yello Sub, a sandwich shop that opened in Lawrence, Kansas, in 1979. The early concept established the regional foundation for a restaurant business centered on submarine sandwiches and on-site food preparation. Although the available reference material does not identify the original founders or provide a detailed account of the first operating years, it indicates that the Yello Sub identity preceded the Planet Sub brand. The Planet Sub franchise opened its first location in Overland Park, Kansas, in 1998. The change represented a move from the earlier local restaurant identity toward a branded expansion model. The company retained several practices associated with its roots, including preparation of bread in each restaurant, daily slicing of meats and cheeses, fresh vegetables, and homemade sauces. These practices became central to the brand's positioning as it developed beyond its original Lawrence market. The menu grew to more than 45 sandwich choices. Planet Sub also broadened its offer beyond submarine sandwiches with made-to-order salads, romaine lettuce wraps, soups, and cookies. Most products were described as being prepared from scratch in individual locations. The brand's use of a playing-card system became one of its most distinctive operating practices: a customer receives a particular playing card to identify the sandwich after it has been baked and completed. By 2016, Planet Sub was described as an expanding U.S. fast-food restaurant company with 14 corporate stores and 28 franchise locations. Another 26 franchise units were reported to be in development at that time. The reported market list covered Kansas City, Topeka, Wichita, Lawrence, Warrensburg, Des Moines, St. Louis, Phoenix, Tucson, Austin, Oklahoma City, Owasso near Tulsa, Dallas, San Antonio, Omaha, and Emporia. This footprint shows a concentration in the Midwest and south-central United States, with additional locations in Arizona and Texas. The company has emphasized franchising as a route to growth, but the supplied material does not document later expansion, leadership changes, acquisitions, financial results, ownership changes, or current store numbers. Consequently, the historical record supports Planet Sub's origin, franchise launch, operating model, product scope, and 2016 development position, but not a definitive assessment of its present-day status.
- 2016
Reported regional franchise expansion
[1]The brand is reported to have 14 corporate stores, 28 franchise locations, and 26 additional franchise units in development across multiple U.S. markets.
- 1998
First Planet Sub franchise opens
[1]The first Planet Sub franchise location opens in Overland Park, Kansas, beginning the brand's franchised expansion under the Planet Sub name.
- 1979
Original Yello Sub store opens
[1]The first Yello Sub sandwich store opens in Lawrence, Kansas, establishing the predecessor business from which Planet Sub develops.
Products and positioning
A regional U.S. fast-food and fast-casual sandwich brand emphasizing scratch-made bread, freshly sliced ingredients, house-made sauces, made-to-order preparation, and franchised expansion.
Main dishes
Submarine sandwiches
Planet Sub's core offering is a broad menu of made-to-order submarine sandwiches, reported to include more than 45 choices. The brand highlights bread made from scratch at each restaurant, daily slicing of meats and cheeses, fresh vegetables, and house-made sauces. Sandwiches are baked and then identified through the restaurant's playing-card order system.
Side and light meals
Salads
Made-to-order salads extend the menu beyond sandwiches and provide a lighter meal option. The available reference material does not specify individual salad recipes, ingredients, or current availability by location.
Sandwich alternatives
Romaine lettuce wraps
Romaine lettuce wraps offer an alternative format for customers who want sandwich-style fillings without conventional bread. The supplied sources identify the category but do not provide a complete description of the fillings or preparation specifications.
Prepared foods
Soups
Soup is part of Planet Sub's broader prepared-food menu and complements its sandwiches, salads, and wraps. Specific varieties, recipes, and seasonal rotation details are not documented in the supplied reference.
Desserts
Cookies
Cookies are offered as a baked sweet item alongside the restaurant's savory menu. The available information does not identify particular flavors or whether the cookies are made in each restaurant.
Sources1 sources
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