Place Greenfield Park
A retail strip centre on Taschereau Boulevard in Greenfield Park, Longueuil, Quebec.
Last updated August 25, 2026
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Overview
Place Greenfield Park is a shopping centre in the Greenfield Park borough of Longueuil, Quebec, on the South Shore of the Montreal metropolitan area. The centre occupies a prominent stretch of Taschereau Boulevard between Gladstone Street and Margaret Street and is associated with a broad mix of grocery, furniture, discount, sporting, entertainment and general-merchandise businesses. It is owned and operated by RioCan and is also referred to as RioCan Greenfield Park. The property opened on August 26, 1965, with 25 stores. Its original anchor lineup included Steinberg's, Miracle Mart and Pascal's, although those anchor operations were already functioning before the formal opening of the rest of the centre. At its debut, Place Greenfield Park was an enclosed shopping mall and was the first enclosed shopping centre on Montreal's South Shore. For approximately four decades it was managed by Ivanhoe Corporation, the predecessor of Ivanhoé Cambridge. The centre's retail identity changed repeatedly as Quebec and Canadian chains consolidated or disappeared. Steinberg's became Provigo in 1992 and was converted to the Maxi banner within the same year. Miracle Mart was replaced by Leon's, which opened in 1988 and later relocated elsewhere in Longueuil in 2007. Pascal's, a long-established hardware chain, closed its Place Greenfield Park store in 1991; the premises subsequently hosted other large-format retail and entertainment uses. A Cinémas Guzzo complex opened in 1998 with cinemas and recreational attractions including arcade games, bumper cars and a carousel. Other notable occupants included Toyville, Club Biz, Bureau en Gros, Wise, Winners and L'Équipeur. These changes illustrate the centre's shift from a conventional enclosed mall anchored by department stores and supermarkets toward a more open, large-format retail environment. In 2001, the enclosed format was converted to a strip-centre layout. Ivanhoé Cambridge sold the property to RioCan in September 2002. The site has continued to evolve through tenant replacement and subdivision of former anchor spaces. Leon's former premises were divided among Jysk, Univers Kids Dépôt and part of a Giant Tiger operation after several interim uses. L'Équipeur expanded at the centre in 1996 but later departed, with Dollarama taking over a related space. Winners operated a 25,000-square-foot store from 1995 until approximately 2019 or 2020. The available reference material identifies the property as an active RioCan retail centre, but does not provide a complete current tenant directory or an official dedicated website.
History
Place Greenfield Park was developed as a major suburban shopping destination in Greenfield Park, then an independent municipality on Montreal's South Shore and now a borough of Longueuil. It opened on August 26, 1965, with 25 stores. Steinberg's, Miracle Mart and Pascal's served as the principal original anchors, while Reitmans and Laura Secord were among the named opening retailers. The property was built as an enclosed mall and became the first enclosed shopping centre on the South Shore of Montreal. Ivanhoe Corporation managed the centre for roughly four decades. During that period, the tenant roster reflected the dominant retail model of the time: department stores, supermarkets, hardware merchants, clothing chains and specialty shops. Toyville opened on October 22, 1981, and occupied a large space at the Gladstone Avenue end of the property. When Toyville later disappeared, Club Biz used the premises from 1992 until its bankruptcy-protection proceedings and closure in early 1996. Bureau en Gros subsequently took over the lease and opened on June 1, 1996. The centre's anchor history changed substantially during the 1980s and 1990s. Leon's opened on January 7, 1988, effectively replacing Miracle Mart, which had closed in 1986. Pascal's closed in late July 1991, leaving the former hardware-store premises available for later large-format uses. Steinberg's was rebranded as Provigo in mid-1992 and then converted to Maxi within that year. Winners opened a 25,000-square-foot store on August 17, 1995, replacing most of the former Wise space. L'Équipeur, which had entered the Montreal market at the centre under the La Ouerasse name in 1980, adopted the L'Équipeur name in 1990 and expanded to a 15,000-square-foot location in September 1996. Entertainment became part of the property's offer when Cinémas Guzzo opened a large cinema and recreation complex on October 22, 1998. The facility included arcade games, bumper cars and a carousel. By 2001, however, the original enclosed-mall configuration had been replaced by an open strip-centre arrangement, reflecting the wider suburban movement toward vehicle-oriented access and larger, independently accessible retail units. In September 2002, Ivanhoé Cambridge sold Place Greenfield Park to RioCan. Under RioCan ownership, the site continued to be reshaped through tenant turnover and the subdivision or reuse of former anchor premises. Leon's departed in October 2007 for a location at Chambly Road and Autoroute 30 in Longueuil. Its former space went through interim furniture and flea-market uses before being divided in 2017 among Jysk, Univers Kids Dépôt and part of Giant Tiger; Jysk opened on June 3, 2017. L'Équipeur eventually left, and Dollarama occupied a related former space. Winners operated at the property until approximately 2019–2020. The reference material confirms the centre's continued operation under RioCan but does not establish a complete current tenant list.
- 2017
Former Leon's space is subdivided
[1]The former anchor premises were divided among Jysk, Univers Kids Dépôt and part of Giant Tiger; Jysk opened June 3.
- 2007
Leon's relocates
[1]Leon's left the property and moved to a location near Chambly Road and Autoroute 30.
- 2002
RioCan purchase
[1]RioCan acquired the centre from Ivanhoé Cambridge in September.
- 2001
Enclosed mall converted to strip centre
[1]The property changed from an enclosed shopping mall to an open strip-centre format.
- 1998
Guzzo entertainment complex opens
[1]Cinémas Guzzo opened a cinema and recreation complex on October 22.
- 1995
Winners opens
[1]Winners opened a 25,000-square-foot store on August 17.
- 1992
Steinberg's becomes Provigo and Maxi
[1]The supermarket first changed to Provigo and was converted to Maxi within the year.
- 1991
Pascal's closes
[1]The Pascal's hardware store closed in late July, among the final closures of that chain's Quebec locations.
- 1988
Leon's replaces Miracle Mart
[1]Leon's opened at Place Greenfield Park on January 7 after Miracle Mart's closure.
- 1981
Toyville opens
[1]Toyville began operating in a large unit at the Gladstone Avenue end of the centre.
Products and positioning
A community-serving, convenience-oriented retail centre combining large-format stores, everyday shopping and service businesses on a major suburban commercial corridor.
Product categories. Groceries and supermarket merchandise · Discount and general merchandise · Furniture and home furnishings · Clothing and footwear · Office and school supplies · Sporting and recreational goods · Pharmacy and personal-care products · Restaurant and entertainment services
Brand decisions
2002
Sale to RioCanM&ABackground
After approximately four decades under Ivanhoe Corporation management, the property changed ownership.
Action taken
Ivanhoé Cambridge sold Place Greenfield Park to RioCan in September.
Aftermath
RioCan became the owner and operator of the shopping centre.
2001
Conversion to an open strip-centre formatStrategyBackground
The original enclosed-mall model was replaced after decades of operation.
Action taken
The property was converted into a strip-centre layout with more independently accessible retail premises.
Aftermath
The change established the site's later vehicle-oriented retail format.
Recent events
- 2002
RioCan acquires Place Greenfield Park[1]
M&A
Ivanhoé Cambridge sold the shopping centre to RioCan in September 2002.
- 2001
Place Greenfield Park changes from enclosed mall to strip-centre format[1]
Other
The property was converted from its original enclosed configuration into an open strip-centre layout.
- 1998
Cinémas Guzzo opens entertainment complex[1]
Product launch
A Guzzo cinema complex opened at the centre with multiple recreational attractions in addition to movie screens.
- 1965
Place Greenfield Park opens as an enclosed shopping centre[1]
Other
The centre formally opened on August 26 with 25 stores and anchors including Steinberg's, Miracle Mart and Pascal's.
Sources1 sources
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