Pizzeria Einstein
Pizzeria Einstein is a Prague-based pizzeria chain founded in 1998, known for its student discounts and its Smíchov restaurant.
Last updated September 27, 2026
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Overview
Pizzeria Einstein is a Czech pizza restaurant brand based in Prague. The first location opened in 1998 in Prague 7 – Letná, near Letenské náměstí, with a garden and quickly became a popular spot for pizza lovers. In its first year, it began offering discounts to students with ISIC cards, a partnership that continues today. The brand has since become synonymous with good pizza for young customers. In 1999, the network expanded with two more locations: one in Prague 3 on Seifertova Street and one in Prague 5 on Štefánikova Street, directly opposite the Švandovo Theatre. While the Žižkov restaurant with its popular garden is now history, the Smíchov location remains fully operational. With three floors and a capacity of 100 seats, it is currently the only branch where customers can enjoy pizza in an authentic setting, and it remains an ideal place for larger groups. Recently, the brand began offering food delivery in central Prague with online ordering, and delivery is also available via Bolt. A new mobile app offers free food on the first order and 10% cashback on every order. The brand operates primarily in Prague, targeting young customers and students. It is a private company with no publicly known parent organization. Its website serves as the main ordering and information platform.
History
Pizzeria Einstein was founded in 1998 when its first location opened in Prague 7 – Letná, near Letenské náměstí. The restaurant featured a garden and quickly became a well-known spot for pizza lovers. In its first year, it began offering discounts to students holding ISIC cards, a partnership that continues to this day. This early focus on students helped the brand become synonymous with good pizza for young customers. In 1999, the chain expanded by opening two additional locations: one in Prague 3 on Seifertova Street and another in Prague 5 on Štefánikova Street, directly opposite the Švandovo Theatre. The Žižkov restaurant, which had a popular garden, is no longer in operation, but the Smíchov location on Štefánikova Street remains fully operational. This branch, with three floors and a seating capacity of 100, is currently the only location where customers can enjoy pizza in an authentic restaurant setting, and it remains an ideal place for larger groups. More recently, Pizzeria Einstein has begun offering food delivery in central Prague with online ordering. Delivery is also available through the Bolt platform. The brand has launched a new mobile application that offers free food on the first order and 10% cashback on every order. The website serves as the primary platform for information and ordering.
- 1999
Expanded with two new locations: Prague 3 (Seifertova Street) and Prague 5 (Štefánikova Street).
- 1998
First location opened in Prague 7 – Letná, near Letenské náměstí.
- 1998
Began offering student discounts with ISIC cards.
Launched new mobile app with free food on first order and 10% cashback.
Began offering food delivery in central Prague with online ordering and via Bolt.
Products and positioning
A popular pizzeria in Prague known for its student-friendly discounts and central locations.
Pizza
Classic pizzas served in restaurant or for delivery.
Food delivery
Delivery service in central Prague, including via Bolt.
Mobile app
App for ordering with free food on first order and 10% cashback.
Sources2 sources
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