Pizzaman-Chickenman
Pizzaman-Chickenman is a Ghanaian fast-food restaurant brand serving pizza, chicken and rice-based meals through a nationwide branch network.
Last updated August 25, 2026
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Overview
Pizzaman-Chickenman is the public-facing name of CEQA Food and Beverages Ghana Company Limited, a Ghanaian fast-food restaurant business associated with pizza, chicken, jollof and fried rice. The brand began in January 2018 on Mango Road near the Kwame Nkrumah University of Science and Technology in Kumasi. It was established by Christian Boakye-Yiadom and Ebenezer Essuman-Amankawah, who are identified with the company’s executive leadership as chief executive officer and chief operations officer respectively. The business developed from a Kumasi outlet into a multi-city restaurant chain serving customers in Accra and Kumasi and, according to the available reference material, operating the largest restaurant chain in Ghana. Its menu combines internationally familiar fast-food products, particularly pizza and chicken, with popular Ghanaian rice meals. This combination gives the brand a broad positioning: it competes not only as a pizza outlet but also as a convenient casual-food destination for customers seeking fried chicken, jollof rice or fried rice. The available material does not specify a single standardized menu architecture, pricing strategy or store format, so the exact assortment may vary by branch. A notable feature of the chain is its Ahodwo branch, described as Ghana’s first pizza outlet to operate continuously for 24 hours during the week. The branch’s offer includes chicken, pizza and rice meals, reflecting the brand’s effort to extend beyond a narrow pizza-specialist identity. The company’s reported growth has been supported by branch expansion and external financing. In December 2021, it partnered with and received financing from Quick Angels Investor Company alongside more than 32 Ghanaian companies. That period also included the opening of new branches in Dansoman and Spintex, events promoted through appearances by Ghanaian entertainers including KiDi, DhopeNation, Mona 4Real and DJ Virusky. Pizzaman-Chickenman has used entertainment partnerships and public personalities as part of its marketing. Schardo Mitch and Nana Mitch became ambassadors in June 2022, AMG Deuces was unveiled as an ambassador in September 2023, and Mikki Osei Berko joined the ambassador roster in June 2025. In October 2025, Kweku Smoke performed a theme song during the introduction of the Playman Pack meal combo. These activities suggest a promotional approach built around Ghanaian popular culture, branch events, ambassadors and named meal offers, although the available sources do not provide campaign budgets or performance results. The company has also undertaken community-oriented activity. In August 2023 it introduced the LunchTime Initiative, a workplace visitation project intended to share lunchtime experiences with employees. Reported visits included the Ghana National Fire Service and Glovo Ghana in Kumasi. As of September 2025, the reference material states that Pizzaman-Chickenman had more than 89 branches across Ghana. No reliable information is provided here about revenue, profitability, ownership percentages, public listing, official corporate website or operations outside Ghana.
History
Pizzaman-Chickenman is the popular name of CEQA Food and Beverages Ghana Company Limited, a Ghanaian fast-food business founded in January 2018 by Christian Boakye-Yiadom and Ebenezer Essuman-Amankawah. Its first reported location was on KNUST Mango Road in Kumasi. From that starting point, the business expanded its presence into Accra and other Ghanaian locations, developing a chain centered on pizza, chicken and rice meals. The brand’s menu is notable for combining pizza and chicken with Ghanaian jollof and fried rice. This blend allows the business to serve both globally familiar fast-food preferences and local meal habits. The available reference describes the company as having the largest restaurant chain in Ghana, although it does not provide a methodology for that distinction. It also identifies the Ahodwo branch as the first pizza joint in Ghana to operate continuously for 24 hours during the week. That branch serves pizza, chicken and several rice-based meals. A significant development occurred in December 2021, when Pizzaman-Chickenman partnered with Quick Angels Investor Company and received financing alongside more than 32 Ghanaian companies. The same month, the company opened branches in Dansoman and Spintex. The openings were accompanied by entertainment appearances from KiDi, DhopeNation, Mona 4Real and DJ Virusky, illustrating the company’s use of Ghanaian music and celebrity culture in expansion-related promotion. The business subsequently broadened its ambassador and promotional program. Schardo Mitch and Nana Mitch were appointed ambassadors in June 2022. AMG Deuces was unveiled in September 2023, followed by Mikki Osei Berko in June 2025. In October 2025, Kweku Smoke performed a theme song during the launch of the Playman Pack meal combo. The sources identify these appointments and appearances but do not disclose contractual terms, campaign spending or measurable commercial results. In August 2023, Pizzaman-Chickenman introduced the LunchTime Initiative, a workplace engagement project designed to visit organizations and share lunchtime experiences with workers. Reported stops included the Ghana National Fire Service and Glovo Ghana in Kumasi. The initiative added a community and outreach dimension to the brand’s restaurant marketing. The company also faced a workplace-theft controversy in May 2023. Two employees were arrested and jailed for five years each after being accused of taking cooking oil and chicken wings from the company warehouse in Nyankyerenease near Kumasi. The severity of the sentences and the chief executive’s handling of the matter were publicly criticized by Abeiku Santana. Richie, described as a company marketer, and Bullgod criticized Santana in response. The available material does not establish further legal outcomes or whether the matter led to changes in company policy. By September 2025, the reference material reported more than 89 branches across Ghana. The company is therefore characterized by domestic expansion, a menu spanning pizza, chicken and Ghanaian rice dishes, selected extended-hours operations, celebrity-led promotion and workplace outreach. Information about its detailed ownership structure, financial performance, official website, international operations and listing status is not available in the supplied sources.
- 2025
Branch network exceeds 89 locations
[1]As of September, the company was reported to have more than 89 branches across Ghana.
- 2023
LunchTime Initiative launched
[1]The company launched a workplace lunchtime outreach project and visited organizations in Kumasi.
- 2022
New brand ambassadors appointed
[1]Schardo Mitch and Nana Mitch became ambassadors in June.
- 2021
Quick Angels partnership and branch expansion
[1]The company partnered with and received financing from Quick Angels Investor Company, and opened branches in Dansoman and Spintex in December.
- 2018
Company established in Kumasi
[1]Pizzaman-Chickenman was established in January on KNUST Mango Road in Kumasi by Christian Boakye-Yiadom and Ebenezer Essuman-Amankawah.
Products and positioning
A Ghanaian fast-food and casual-dining chain combining pizza and chicken with locally familiar jollof and fried rice, supported by broad branch coverage, extended operating hours at selected locations and entertainment-led marketing.
Fast food
Pizza
Pizza is one of the brand’s core offerings and forms part of the identity implied by the Pizzaman-Chickenman name. It is sold alongside chicken and rice-based meals, allowing the chain to function as a broader fast-food restaurant rather than a narrowly specialized pizza shop. The supplied sources do not identify specific crust styles, toppings, sizes or product variants.
Fast food
Chicken
Chicken is the second central product category in the brand’s name and menu. It is served at branches alongside pizza, jollof and fried rice. The reference material also mentions chicken wings in connection with a warehouse-theft case, but it does not provide a full description of preparation methods, portion formats or standardized menu items.
Rice meal
Ghanaian jollof
Ghanaian jollof extends the menu into a locally familiar rice-meal category. Its inclusion helps distinguish Pizzaman-Chickenman from a pizza-only chain and supports the brand’s positioning as a convenient restaurant serving both international-style fast food and Ghanaian meals. Detailed recipes, accompaniments and pricing are not specified in the available sources.
Rice meal
Fried rice
Fried rice is another reported core offering. It is served at the chain’s restaurants, including the Ahodwo branch described as operating 24 hours during the week. The available material does not specify whether the dish is offered with particular chicken portions, sauces or other accompaniments.
Meal combo · 2025
Playman Pack
The Playman Pack is a named meal combo introduced in October 2025. Its launch was supported by a theme-song performance from Kweku Smoke. The supplied source does not describe the combo’s contents, serving size, price or availability by branch.
Controversies
2023
Warehouse theft case involving two employees
Two employees were arrested and each sentenced to five years in prison after being accused of stealing gallons of cooking oil and boxes of chicken wings from the company warehouse at Nyankyerenease near Kumasi. Abeiku Santana criticized the chief executive over the sentences, while company marketer Richie and Bullgod criticized Santana’s public attack. The supplied material does not provide additional court details or later legal developments.
Marketing campaigns
- 2025Playman Pack promotional launch
Ghana
The Playman Pack meal combo was introduced in October with a theme-song performance by Kweku Smoke.
Outcome. The product was introduced publicly; sales results and distribution details are not reported.
- 2023LunchTime Initiative
Kumasi · Ghana
Launched in August 2023, the initiative involved visiting workplaces to share lunchtime moments with employees. Reported visits included the Ghana National Fire Service and Glovo Ghana in Kumasi.
Outcome. The initiative produced reported workplace visits, but broader participation and business outcomes are not stated.
- 2023AMG Deuces ambassador appointment
Ghana
AMG Deuces was unveiled as a brand ambassador in September.
Outcome. No measurable campaign outcome is provided.
- 2022Schardo Mitch and Nana Mitch ambassador program
Ghana
Schardo Mitch and Nana Mitch were appointed as brand ambassadors in June as part of the company’s entertainment-oriented promotional activity.
Outcome. The sources confirm the appointments but provide no campaign performance data.
- 2021Dansoman and Spintex branch-opening promotions
Accra · Ghana
The opening of new branches in Dansoman and Spintex was promoted through appearances by Ghanaian artists and entertainers including KiDi, DhopeNation, Mona 4Real and DJ Virusky.
Outcome. The events supported the introduction of the two new branches; attendance or commercial results are not reported.
Brand decisions
2025
Introduction of the Playman PackProduct launchBackground
The chain continued developing named meal offers supported by entertainment-based promotion.
Action taken
Pizzaman-Chickenman introduced the Playman Pack meal combo in October, with Kweku Smoke performing a theme song.
Aftermath
The combo’s contents, price, sales performance and continuing availability are not specified.
2023
Launch of the LunchTime InitiativeStrategyBackground
The company sought to engage workers and workplaces beyond ordinary restaurant visits.
Action taken
It launched a workplace visitation project focused on sharing lunchtime moments with employees.
Aftermath
Visits to the Ghana National Fire Service and Glovo Ghana in Kumasi were reported. The sources do not state whether the initiative continued or provide measured results.
2021
External financing and expansion partnershipStrategyBackground
The company was expanding its restaurant footprint and entered a partnership with Quick Angels Investor Company in December.
Action taken
Pizzaman-Chickenman received financing through the partnership, which was described as involving more than 32 Ghanaian companies.
Aftermath
The same period saw new branch openings in Dansoman and Spintex. No financing amount or ownership effect is disclosed.
Recent events
- 2025
Mikki Osei Berko joins the brand ambassador roster[1]
Campaign
Mikki Osei Berko became a Pizzaman-Chickenman brand ambassador in June.
- 2025
Playman Pack introduced with a Kweku Smoke theme-song performance[1]
Product launch · Campaign
Kweku Smoke performed a theme song for the company during the October introduction of the Playman Pack meal combo.
- 2025
Pizzaman-Chickenman reported to have more than 89 Ghanaian branches[1]
Other
Reference material states that the chain had more than 89 branches across Ghana as of September.
- 2023
Pizzaman-Chickenman launches the LunchTime Initiative[1]
Campaign
The company introduced a workplace outreach project in August and reported visits to the Ghana National Fire Service and Glovo Ghana in Kumasi.
- 2023
AMG Deuces unveiled as a Pizzaman-Chickenman ambassador[1]
Campaign · Leadership change
AMG Deuces joined the brand’s ambassador program in September.
- 2022
Schardo Mitch and Nana Mitch become Pizzaman-Chickenman ambassadors[1]
Campaign
The company appointed Schardo Mitch and Nana Mitch as brand ambassadors in June.
- 2021
Pizzaman-Chickenman expands with Dansoman and Spintex branch openings[1]
Other · Campaign
The company opened new branches in Dansoman and Spintex in December, with appearances by Ghanaian entertainers including KiDi, DhopeNation, Mona 4Real and DJ Virusky.
- 2021
Pizzaman-Chickenman receives financing and partners with Quick Angels[1]
M&A · Other
In December, Pizzaman-Chickenman partnered with and received financing from Quick Angels Investor Company in a transaction involving more than 32 Ghanaian companies.
Sources1 sources
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