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Pixun Technologies

Pixun Technologies is a deep-tech venture developing sunlight-backlit computer displays that use natural daylight instead of artificial light.

Last updated September 29, 2026

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Overview

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History

Pixun Technologies is a young deep-tech venture whose public history is still largely limited to its own website and a Wikidata entry. The company presents itself as a startup founded by former researchers in biology and human vision. According to its About page, the founders started Pixun because computer screens cause a lot of unnecessary pain and negative health effects, and because both founders personally suffered negative health effects stemming from overexposure to artificial lights and computer displays. Having identified the problem, they set out to bring a solution to the world, describing their ambition as starting a healthier, nature-based tech revolution. The company's central technical idea is to replace the artificial backlight of a computer display with real daylight. In Pixun's design, daylight is captured by an external solar light collector and channeled into the display through an optical fiber cable. This full-spectrum natural sunlight is then used to backlight the computer screen. When sunlight is not available or not sufficient, an electric source can take over. Pixun argues that an external solar collector is necessary because indoor light levels are always much lower than outside, the direction of light keeps changing with the time of day and weather conditions, and window glazing significantly filters daylight. Gathering daylight outside and channeling it indoors is therefore, in the company's account, the only viable way to get sufficient daylighting for a display with high image quality. The brand name Pixun, pronounced "pick sun," is explained as representing the mission to make the digital world of pixels naturally healthy with the best possible light source: sunlight. The company frames the problem in health terms: regular computer screens emit unnatural light, causing sleep disruption, stress to the eyes, and decreased work performance. Pixun says it uses natural daylight to eliminate the root cause of the negative health effects of digital display use, and it lists reduced eye strain, better sleep and work performance, less fatigue, and protection from display-derived health effects as the results. Because the display emits only natural light, Pixun states that it is always optimally tuned for the time of day or night. Beyond these claims, the available evidence does not establish a founding year, headquarters location, ownership structure, funding, or commercial product availability. The website invites visitors to sign up for a mailing list to receive news, education, announcements, pre-sales, and discount offers, which suggests the product is at an early or pre-commercial stage. The site also thanks creative partners, including individuals credited as Jeremy Scholze, Tala Ayoub, and Boyan Zhang. A Wikidata entry describes Pixun Technologies as a deep-tech venture specializing in biological performance infrastructure, a description consistent with the company's health-and-nature framing. As of the available evidence, Pixun remains an early-stage, concept-driven display venture rather than an established manufacturer with a documented commercial history.

Products and positioning

Health-oriented deep-tech display brand positioning natural sunlight as a healthier alternative to artificial screen backlighting.

  • Sunlight-backlit computer screen

    A computer display backlit by full-spectrum natural sunlight captured by an external solar collector and channeled indoors through an optical fiber cable, with an electric source as backup when sunlight is unavailable or insufficient.

  • External solar light collector

    An outdoor unit that gathers daylight and feeds it into the display, described by Pixun as necessary because indoor light levels are much lower than outside and window glazing filters daylight.

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