Pixellot
Pixellot is an Israeli sports-technology company that develops automated video production, streaming, recording, and analytics systems.
Last updated November 4, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Pixellot is an Israeli sports-technology company focused on automated video capture, production, streaming, and analysis. Its systems use artificial intelligence, specialized cameras, and software to record sporting events and generate live or on-demand coverage with limited intervention from a conventional production crew. The company’s proposition is particularly relevant to sports organizations that have many venues, matches, or competitions but cannot economically deploy traditional broadcast teams to every event. Founded in Israel in 2013 by Gal Oz and Dr. Miky Tamir, Pixellot developed around the idea that sports video could be produced at scale through automated systems. Rather than treating each event as a bespoke television production, its technology is designed to capture the playing area, follow activity, create a program feed, and support distribution or later analysis. This model has allowed the company to address markets ranging from professional and collegiate sports to youth, amateur, and school competitions. Pixellot’s business activities span several connected categories. Its hardware includes automated sports cameras and recording systems, while its software supports production workflows, live streaming, video editing, and performance analysis. The company also works through partnerships with leagues, clubs, federations, media organizations, streaming platforms, and technology distributors. Reported partners and customers have included organizations associated with Major League Baseball, colleges, the California Community College Athletic Association, U.S. high schools and the National Federation of State High School Associations, FC Barcelona, ESPN, and sports bodies in Europe, Asia, Latin America, and the Middle East. A significant stage in Pixellot’s development was its expansion from automated capture into broader sports-video ecosystems. In 2016 it partnered with Prozone, part of Stats Perform, to provide automated video-production technology to English Premier League clubs around the world. In 2018, a partnership with PlayOn! Sports helped extend automated production to U.S. high-school events distributed through the NFHS Network. Pixellot strengthened its analytical and editing capabilities in 2019 by acquiring VidSwap, a sports-video analysis and editing platform. The company continued to develop dedicated products and distribution relationships in the early 2020s. In 2021 it introduced Pixellot Air, an automated recording and analysis camera developed with FC Barcelona. The same period brought a partnership with FloSports covering automated live production for more than 700 games for FloHoops.com. In 2022 Pixellot partnered with Genius Sports to support distribution and the deployment of its camera systems to leagues and federations across more than one hundred competitions. It also entered content-oriented work, including the 2022 original series My First Coach with Whistle Sports Network, hosted by Dell Curry. Pixellot has also pursued large-scale geographic expansion. Its technology has been associated with sports organizations and media companies including the Spanish Ice Sports Federation, China Sports Media, the Argentine Football Association, Grupo Globo in Brazil, NTT West and Asahi Broadcasting Group HD in Japan, the Croatian Basketball Federation, the Israeli Basketball Association, and Chile’s national football association. In 2023, the company announced a multiyear agreement with Baidu involving the installation of 6,000 systems in China, followed by a strategic partnership with the Portuguese Football Federation. Pixellot’s positioning is based on making sports coverage more scalable and accessible. Its systems are intended to reduce the cost and operational complexity of producing video for events that may not attract the economics of traditional broadcasting, while also creating useful recordings for coaching, scouting, athlete development, fan engagement, and archival purposes. The company remains a private business headquartered in Israel, with offices in Atlanta, Georgia, and Durham, North Carolina.
History
Pixellot was founded in Israel in 2013 by Gal Oz and Dr. Miky Tamir. The company was created to apply automated production and analytics to sports video, addressing the high cost and logistical demands of covering large numbers of games and venues through conventional broadcast crews. Its approach combines cameras, software, artificial intelligence, and cloud-oriented workflows to capture sporting events and turn them into live or recorded content. The company’s early expansion emphasized professional sports relationships. In 2016, Pixellot partnered with Prozone, which was part of Stats Perform, to provide automated video-production technology to English Premier League clubs globally. This relationship reflected Pixellot’s effort to connect automated capture with the broader professional sports analysis and performance ecosystem. Pixellot broadened its reach in 2018 through a partnership with PlayOn! Sports. The arrangement targeted U.S. high-school sports and supported the production of school events for distribution through the NFHS Network. This was an important use case for Pixellot’s model because school and amateur competitions often have substantial community interest but limited budgets for full broadcast crews. In 2019, Pixellot acquired VidSwap, a sports-video analysis and editing platform. The acquisition expanded the company’s capabilities into tools for reviewing, editing, and analyzing recorded sports content, complementing its automated recording and production systems. Pixellot consequently served not only broadcasters and streaming distributors but also coaches, analysts, clubs, and sports organizations that use video for development and scouting. In 2021, Pixellot launched Pixellot Air, an automated recording and video-analysis camera designed with FC Barcelona. The product represented a more dedicated hardware offering for sports organizations seeking automated capture and analysis. During the same period, Pixellot partnered with FloSports to provide automated technology for more than 700 games carried on FloHoops.com, reinforcing its role as an infrastructure provider for digital sports streaming. The company continued its partnership-led expansion in 2022. An agreement with Genius Sports covered streaming distribution and the distribution of Pixellot camera systems to leagues and federations across more than one hundred competitions worldwide. Pixellot technology was also associated with sports and media organizations in Europe, Asia, Latin America, and the Middle East, including the Spanish Ice Sports Federation, China Sports Media, the Argentine Football Association, Grupo Globo in Brazil, NTT West and Asahi Broadcasting Group HD in Japan, the Croatian Basketball Federation, the Israeli Basketball Association, and Chile’s national football association. Pixellot also moved into original sports content. In October 2022, it collaborated with Whistle Sports Network on My First Coach, a series hosted by Dell Curry. The project illustrated how automated sports-video infrastructure could support not only event coverage but also editorial and entertainment programming. In March 2023, Pixellot signed a multiyear agreement with Baidu to install 6,000 systems across China. Later that year, it announced a strategic partnership with the Portuguese Football Federation. These agreements reflected the company’s continued focus on institutional and national-scale deployments. Pixellot is headquartered in Israel and has offices in Atlanta, Georgia, and Durham, North Carolina. Its technology serves professional, collegiate, school, amateur, and federation-level sports markets, with applications including live streaming, replay, coaching, scouting, performance analysis, and digital fan engagement.
- 2023
Baidu deployment agreement
[1]Pixellot signed a multiyear agreement with Baidu to install 6,000 systems across China.
- 2023
Portuguese Football Federation partnership
[1]Pixellot announced a strategic partnership with the Portuguese Football Federation.
- 2022
Genius Sports partnership
[1]Pixellot partnered with Genius Sports on streaming distribution and system deployment across more than one hundred competitions.
- 2021
Pixellot Air launches
[1]The company introduced Pixellot Air, an automated recording and analysis camera developed with FC Barcelona.
- 2019
VidSwap acquisition
[1]Pixellot acquired VidSwap, adding sports-video analysis and editing capabilities.
- 2018
Expansion into U.S. high-school sports
[1]Pixellot partnered with PlayOn! Sports to support automated production of U.S. high-school events distributed through the NFHS Network.
- 2016
Partnership with Prozone
[1]Pixellot partnered with Prozone, a Stats Perform company, to provide automated production technology to English Premier League clubs worldwide.
- 2013
Pixellot is founded in Israel
[1]Gal Oz and Dr. Miky Tamir founded Pixellot to develop automated video production and analytics for sports.
Products and positioning
Pixellot positions itself as a scalable sports-video technology provider for leagues, clubs, federations, schools, broadcasters, streaming platforms, and other rights holders. Its core differentiation is the use of automated production and analytics to cover large numbers of games and venues at lower operational complexity than conventional crew-based broadcasting.
Automated video production
Pixellot automated sports production systems
Pixellot’s core systems combine automated cameras and software to capture sporting events, follow play, generate live or recorded program feeds, and support distribution. They are designed for leagues, clubs, schools, federations, broadcasters, and streaming platforms that need to cover many venues without assigning a full conventional production crew to every event.
Sports camera and analysis · 2021
Pixellot Air
Pixellot Air is an automated recording and video-analysis camera introduced in 2021 and developed with FC Barcelona. It is intended to simplify the capture of sports practices and matches while providing video that can support live distribution, review, coaching, and performance analysis.
Video analysis and editing
VidSwap platform
VidSwap was a sports-video analysis and editing platform acquired by Pixellot in 2019. Its capabilities broadened Pixellot’s portfolio from automated event capture and production into workflows for reviewing, editing, organizing, and analyzing sports footage.
Marketing campaigns
- 2022My First Coach
United States · Digital sports media
Pixellot and Whistle Sports Network launched My First Coach, an original sports series hosted by Dell Curry. The project extended Pixellot’s involvement beyond automated event production into sports-oriented editorial content.
Outcome. The series was launched as original sports programming.
Brand decisions
2023
Scale deployment in China through BaiduStrategyBackground
Pixellot pursued large institutional and geographic deployments of its automated sports-video systems.
Action taken
The company signed a multiyear agreement with Baidu to install 6,000 systems across China.
Aftermath
The agreement represented a major expansion of Pixellot’s deployment footprint in China.
2021
Launch Pixellot AirProduct launchBackground
Pixellot continued developing dedicated hardware for automated sports recording and analysis.
Action taken
The company launched Pixellot Air, designed with FC Barcelona.
Aftermath
Pixellot expanded its product range with a camera-oriented offering for automated recording and analysis.
2019
Acquire VidSwapM&ABackground
Pixellot sought to expand its sports-video offering beyond automated capture and production.
Action taken
The company acquired VidSwap, a sports-video analysis and editing platform.
Aftermath
The acquisition added analysis and editing capabilities to Pixellot’s broader sports-video technology portfolio.
Recent events
Pixellot announces operations in the UAE[2]
Reported:
Pixellot announced that it was operating in the UAE. The article reports that 11 permanent systems had been installed at clubs and venues across the country.
Pixellot completes $16 million funding round[3]
Reported:
Pixellot completed a new financing round involving existing investors and the addition of Altschuler-Shaham. The company said the capital would be used to accelerate sales and marketing activities.
Pixellot acquires VidSwap[4]
Reported:
Israel-based automated broadcasting company Pixellot acquired Minnesota-based sports video editing and analytics startup VidSwap. Financial details were not disclosed, and VidSwap’s team of 30 employees will be integrated into Pixellot.
NFHS Network partners with Pixellot to offer VidSwap tools[5]
Reported:
NFHS Network announced a partnership with Pixellot to make VidSwap's game analysis and video breakdown capabilities available to NFHS member schools.
Sources5 sources
Cite this profile: Cite the canonical profile. /brand-wiki/pixellot · Editorial policy · How profiles are compiled