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Piwel

Luxembourgish family-owned manufacturer of high-quality steel wool and metal scourers, founded in 1935.

Last updated September 29, 2026

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Overview

Piwel is a Luxembourgish family-owned manufacturer of steel wool and related metal cleaning products, founded in 1935 by Pierre Welter. The company has been based in Bertrange since 1952 and is now run by the third generation of the Welter family. It produces approximately 500 tons of steel wool per year, including about 50 tons of stainless steel wool, and also manufactures metal scourers, knittings, and wire mesh. While only about 7% of sales are realized in Luxembourg, the remaining production is exported to European countries and worldwide. About a quarter of production is destined for cleaning purposes (private households and trade), while other major markets include companies specialized in restoration and maintenance of wood and surface treatment, as well as industries with various technical products. Piwel products are renowned worldwide for their high quality. The brand is also known for its steel wool sponges, sold under the Piwel name, and for private-label production for clients such as the "Tip-Top" brand in Guadeloupe.

History

Piwel was founded in 1935 by Pierre Welter as a family business specializing in the production of high-quality steel wool. The company name derives from the founder's name. In 1952, the factory moved to Bertrange, Luxembourg, where it has remained. The business continued into the third generation of the Welter family, maintaining know-how and long experience in the development and control of the manufacturing process. Over the decades, Piwel expanded its product range beyond steel wool to include metal scourers, knittings, and wire mesh. By the 2020s, the company was producing approximately 500 tons of steel wool per year, including about 50 tons of stainless steel wool. The brand became known for its steel wool sponges, particularly in Luxembourg, and for private-label production for international clients. The company is currently managed by Tom Welter.

  • 1952

    Factory relocated to Bertrange, Luxembourg.

  • 1935

    Founded by Pierre Welter as a family business producing steel wool.

  • Business continues into the third generation of the Welter family.

  • Production reaches approximately 500 tons of steel wool per year, including 50 tons of stainless steel wool.

Products and positioning

High-quality, family-made steel wool and metal cleaning products for household, professional, restoration, and industrial applications.

  • Steel wool

    High-quality steel wool in various grades, from coarse to extra-fine.

  • Stainless steel wool

    Approximately 50 tons produced per year.

  • Metal scourers

    Metal scouring pads for cleaning.

  • Knittings

    Knitted metal products.

  • Wire mesh

    Wire mesh products.

  • Steel wool sponges

    Sponges made of steel wool, sold under the Piwel brand.

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