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Pitú

Brazilian cachaça brand originating in Vitória de Santo Antão, Pernambuco, with production roots dating to 1938.

Last updated September 15, 2026

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Overview

Pitú is a Brazilian brand of cachaça originating in Vitória de Santo Antão. According to the brand's official website, its story begins in 1938 in Vitória de Santo Antão, Pernambuco, when Joel Cândido Carneiro, Severino Ferrer de Moraes and José Ferrer de Moraes joined together to manufacture vinegar and beverages and to bottle cachaça supplied by local mills. The official site presents a range of Pitú products including Batidinha Coco, Batidinha Maracujá, Batidinha Morango, Kit Pitú Saborizadas, Pitú Cajú, Pitú Banana, Pitú Mel e Limão 965ml, Pitú Limão 965ml, Pitú ICE Limão, Pitú ICE Abacaxi e Coco, Pitú Mel e Limão and Pitú Remix, and offers online sales through an official store.

History

According to the brand's official website, everything began in 1938 in the city of Vitória de Santo Antão, in Pernambuco. Joel Cândido Carneiro, Severino Ferrer de Moraes and José Ferrer de Moraes joined together and undertook the manufacture of vinegar and beverages, as well as the bottling of cachaça supplied by local mills. The official site also states that Pitú launched Pitú Limão and Pitú Mel e Limão in glass bottles, describing Pitú as a Brazilian industry that in 2025 reaches 87 years manufacturing millions of liters of cachaça. It further states that in another edition of the Top of Mind award held by Folha de São Paulo, Pitú was recognized as the brand most remembered by Northeasterners, and that Pitú, which for 85 years has manufactured one of the most consumed cachaças in Brazil and is also a leader in exports of the product, was certified by an institute.

Products and positioning

  • Batidinha Coco

  • Batidinha Maracujá

  • Batidinha Morango

  • Kit Pitú Saborizadas

  • Pitú Cajú

  • Pitú Banana

  • Pitú Mel e Limão 965ml

  • Pitú Limão 965ml

  • Pitú ICE Limão

  • Pitú ICE Abacaxi e Coco

  • Pitú Mel e Limão

  • Pitú Remix

Sources2 sources

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