Pisen
Pisen is a Chinese consumer-electronics brand known for power banks, charging products, batteries, digital accessories, and portable energy systems.
Last updated October 12, 2026
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Overview
Pisen is a Chinese consumer-electronics company headquartered in Shenzhen, Guangdong. Established in 2003, the company developed its business around mobile-device power and charging accessories and is associated with the early commercialization of the power bank category in China. Its product portfolio has since expanded beyond portable phone chargers to include charging equipment, audio products, batteries, digital accessories, smart-home appliances, and portable power systems. A significant early development came in 2004, when Pisen created a prototype of a power bank. The product was later selected as designated equipment for China's “7+2” Antarctic Expedition Team, giving the company an early high-profile use case for portable power in demanding environments. This helped reinforce Pisen's identity as a practical power-support brand rather than a narrowly focused accessories label. Pisen's range includes power products for smartphones and other smart devices, chargers and charging hubs, wireless charging equipment, mobile-device batteries, camera batteries and chargers, alkaline batteries, and nickel–metal hydride rechargeable batteries. The company also produces audio equipment and various electronic accessories. In addition to consumer products, its current scope includes portable power stations, electric-vehicle chargers, and commercial-and-industrial energy-storage systems. The brand has used sports partnerships to increase visibility in China. In 2016, it became an official sponsor of the Sichuan men's basketball team in the Chinese Basketball Association for three consecutive seasons. In 2019, Pisen formed a strategic partnership with the China national table tennis team. That year it also initiated the “PISEN MORE” ecosystem, an effort to connect a broader set of products and services rather than market each accessory as an isolated item. Pisen entered renewable-energy products in 2020, broadening its business from personal electronics power management into portable and stationary energy applications. This move placed the company in adjacent categories such as portable power stations, EV charging, and commercial and industrial energy storage. The expansion suggests a positioning that combines everyday consumer power accessories with larger-scale energy-support products. The company has received international design recognition, including an iF Design Award for an ultra-thin wireless charging pad in 2020 and an earlier iF Design Award for a USB multifunctional socket in 2016. A charger for warming hands received a Red Dot Award honorable mention in 2015. Pisen began international retail expansion in 2025. It opened its first United States retail store in Los Angeles on August 27, 2025, followed by its first flagship store in Bangkok, Thailand, on October 15, 2025. These openings indicate a move toward direct overseas retail presence alongside the brand's established China-based operations. Public reference material does not identify a founder, parent company, listed-company status, ticker, or current executives.
History
Pisen was founded in Shenzhen, Guangdong, in 2003. The company initially developed around consumer power and charging needs, particularly for mobile and other digital devices. In 2004, it produced a power-bank prototype. The prototype was later selected as designated equipment for China's “7+2” Antarctic Expedition Team, an association that connected Pisen's early portable-power work with expedition and outdoor use. During the following years, Pisen broadened its product coverage across the consumer-electronics accessories market. Its portfolio came to include power banks, chargers, wireless charging devices, batteries for mobile devices, camera batteries and chargers, alkaline batteries, rechargeable nickel–metal hydride batteries, audio equipment, and other electronic accessories. The company also developed products for smart household applications. Pisen increased its public visibility through sports marketing. In 2016, it became an official sponsor of the Sichuan men's basketball team in the Chinese Basketball Association for three consecutive seasons. The same year, its USB multifunctional socket received an iF Design Award. In 2019, Pisen formed a strategic partnership with the China national table tennis team. It also introduced the PISEN MORE ecosystem, intended to link a wider network of products and services under the brand. In 2020, Pisen moved into renewable-energy-related categories. Its offerings in this area included portable power stations, electric-vehicle chargers, and commercial and industrial energy-storage systems. This represented a significant broadening from personal electronics accessories into equipment serving mobility, backup power, and energy-management applications. The company continued to receive design recognition, including an iF Design Award for an ultra-thin wireless charging pad in 2020. Earlier, a charger for warming hands received a Red Dot Award honorable mention in 2015. Pisen's international retail expansion is recorded in 2025. On August 27, it opened its first U.S. retail store in Los Angeles, California. On October 15, it opened its first flagship store in Bangkok, Thailand. These openings marked a direct-retail step in the brand's international development. Reference material confirms Pisen's Shenzhen headquarters and broad product categories, but does not identify its founder, ownership structure, parent company, listed status, ticker, or current leadership team.
- 2025
First U.S. retail store opened in Los Angeles
[1]Pisen opened its first U.S. retail store in Los Angeles, California, on August 27, 2025.
- 2025
First Bangkok flagship store opened
[1]Pisen opened its first flagship store in Bangkok, Thailand, on October 15, 2025.
- 2020
Expansion into renewable-energy products
[1]Pisen entered renewable-energy-related markets with portable power stations, EV chargers, and commercial and industrial energy-storage systems.
- 2020
Ultra-thin wireless charging pad received an iF Design Award
[1]Pisen's ultra-thin wireless charging pad received an iF Design Award.
- 2019
PISEN MORE ecosystem initiated
[1]Pisen introduced the PISEN MORE ecosystem initiative and established a strategic partnership with the China national table tennis team.
- 2016
Sichuan CBA sponsorship began
[1]Pisen became an official sponsor of the Sichuan men's basketball team for three consecutive seasons.
- 2016
USB multifunctional socket received an iF Design Award
[1]Pisen received an iF Design Award for a USB multifunctional socket.
- 2015
Red Dot recognition for hand-warming charger
[1]Pisen's charger for warming hands received a Red Dot Award honorable mention.
- 2004
Early power-bank prototype developed
[1]Pisen developed a power-bank prototype that was later selected as designated equipment for China's “7+2” Antarctic Expedition Team.
- 2003
Pisen founded in Shenzhen
[1]Pisen was established in Shenzhen, Guangdong, China.
Products and positioning
A practical consumer-electronics and energy-accessories brand focused on portable power, charging, batteries, connected accessories, and increasingly larger portable and stationary energy systems.
Portable power · 2004
Power banks
Pisen's power banks are central to the brand's identity. The company developed an early prototype in 2004 and has continued to offer portable charging products for smartphones and other smart devices. The category represents Pisen's original consumer-power specialization and its broader focus on mobile, travel, and backup power.
Consumer electronics accessories
Charging products
The charging portfolio includes chargers, charging hubs, USB accessories, and wireless charging products. A Pisen USB multifunctional socket received an iF Design Award in 2016, while an ultra-thin wireless charging pad received an iF Design Award in 2020. These products extend the brand from standalone power banks into everyday charging infrastructure.
Batteries
Batteries and battery chargers
Pisen manufactures batteries for mobile devices and cameras, together with compatible chargers. Its battery range also includes alkaline batteries and nickel–metal hydride rechargeable batteries, giving the brand coverage across disposable, rechargeable, photography, and replacement-battery applications.
Consumer electronics
Audio equipment
Audio equipment forms part of Pisen's broader consumer-electronics lineup. The available reference material identifies the category but does not provide a detailed breakdown of specific audio product families, models, launch dates, or market positioning.
Portable energy · 2020
Portable power stations
Pisen added portable power stations as part of its expansion into renewable-energy-related products in 2020. These systems extend the company's portable-power proposition beyond phone and device charging toward outdoor use, backup electricity, and broader household or mobility applications.
Energy infrastructure · 2020
EV chargers and energy-storage systems
Pisen's energy portfolio includes electric-vehicle chargers and commercial and industrial energy-storage systems. Introduced in the context of the company's 2020 renewable-energy expansion, these offerings represent a move into larger-scale energy equipment alongside its consumer accessories business.
Controversies
Marketing campaigns
- 2019China national table tennis partnership
China
Pisen established a strategic partnership with the China national table tennis team.
Outcome. The partnership strengthened the brand's association with high-profile Chinese sports institutions.
- 2019PISEN MORE ecosystem
China · International markets
Pisen initiated the PISEN MORE ecosystem to develop an interconnected network of products and services.
Outcome. The initiative reflected a strategy of expanding the brand beyond individual accessories toward a connected product-and-service portfolio.
- 2016Sichuan men's basketball sponsorship
China
Pisen became an official sponsor of the Sichuan men's basketball team in the Chinese Basketball Association for three consecutive seasons.
Outcome. The partnership gave Pisen a multi-season sports-marketing platform in the Chinese market.
Brand decisions
2020
Entry into renewable-energy marketsStrategyBackground
Pisen had established a consumer-power and electronic-accessories business before expanding into larger energy applications.
Action taken
The company introduced portable power stations, EV chargers, and commercial and industrial energy-storage systems.
Aftermath
The move broadened Pisen's scope from personal electronics power accessories into portable, mobility-related, and stationary energy systems.
2019
Creation of the PISEN MORE ecosystemStrategyBackground
Pisen sought to develop a broader relationship with users across its growing range of products and services.
Action taken
The company initiated the PISEN MORE ecosystem, intended to connect products and services into an integrated network.
Aftermath
The initiative marked a strategic shift from a single-category accessories focus toward a wider ecosystem model.
Recent events
- 2025
Pisen opened its first U.S. retail store[1]
Other
Pisen opened its first United States retail store in Los Angeles on August 27, 2025.
- 2025
Pisen opened its first Bangkok flagship store[1]
Other
Pisen opened its first flagship store in Bangkok, Thailand, on October 15, 2025.
- 2020
Pisen entered renewable-energy products[1]
Product launch
Pisen expanded into renewable-energy-related products, including portable power stations, EV chargers, and commercial and industrial energy-storage systems.
- 2019
Pisen partnered with the China national table tennis team[1]
Campaign
Pisen established a strategic partnership with the China national table tennis team and launched the PISEN MORE ecosystem initiative.
- 2016
Pisen became sponsor of the Sichuan men's basketball team[1]
Campaign
Pisen became an official sponsor of the Sichuan men's basketball team in the Chinese Basketball Association for three consecutive seasons.
- 2004
Pisen developed an early power-bank prototype[1]
Product launch · Other
Pisen developed a prototype of a power bank, which was subsequently selected as designated equipment for China's “7+2” Antarctic Expedition Team.
Sources4 sources
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