Pirlo GmbH & Co KG
Austrian manufacturer of metal packaging and plastic tubes, founded in 1908 and among Europe's top three in its product segment.
Last updated September 29, 2026
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Overview
Pirlo GmbH & Co KG is an Austrian industrial packaging manufacturer headquartered in Söll, Tirol, with a history dating back to 1908. The company was founded by Oskar Pirlo in Kufstein, where he established a small tin can production. With the involvement of Julius Lüthi, Oskar Pirlo's uncle, the young enterprise expanded rapidly; by 1912 the Österreichische Blechwarenfabrik already employed 400 people. Over more than a century, Pirlo has grown through acquisitions, mergers, and greenfield investments into a group with operations in Austria and Poland. The Pirlo Group specializes in metal packaging and plastic tubes. Its metal packaging range includes cans and containers for chemical/technical products, cosmetics, pharmaceuticals, food, hazardous goods, and other applications. Its plastic tubes offer high-quality surfaces and modern printing and finishing technology, aimed at premium tube contents. The company positions itself as a specialist for high-quality metal and plastic packaging, with the slogan "If anyone CAN - we CAN!" serving as both promise and obligation. According to the company, the Pirlo Group is the largest manufacturer in its product segment in Austria and ranks among the top three in Europe. Pirlo serves customers across industries including chemicals/technical, cosmetics, pharmaceuticals, food, and hazardous goods. The group operates production sites in Austria and Poland, and has sales organizations in Hungary, Slovenia, Slovakia, and the Czech Republic. It also runs an online shop, Dosenprofi, offering metal packaging in small quantities from 10 pieces, with EU-wide shipping including Switzerland and Norway. The company is privately held. Its parent entity is Pirlo Holding GmbH, which was formed in 2020 through the renaming of Gebrüder Reichsfeld GmbH and relocation of its registered office to Söll. The group's management includes Wolfgang Schauer and Peter Stanger, who serve as managing directors of the Pirlo Group. Pirlo continues to operate as an active, family-rooted industrial packaging manufacturer with a focus on quality, sustainability, and customer-specific solutions.
History
Pirlo's history began over 100 years ago when Oskar Pirlo founded a small tin can production in Kufstein, Austria. With the participation of Julius Lüthi, Oskar Pirlo's uncle, the young company was able to expand generously shortly after its founding. By 1912, the Österreichische Blechwarenfabrik already employed 400 workers. Skilled management, considered investments, and steady growth made Pirlo a healthy company. The company's development includes numerous milestones. In 1959, the founders' families bought back Schmalbach shares. In 1969, Franz Freisinger GmbH + Co was founded in Korneuburg. In 1979, Gebrüder Reichsfeld AG in Vienna was acquired, and Franz Freisinger GmbH + Co and Gebrüder Reichsfeld AG were merged into Gebrüder Reichsfeld GmbH & Co, Vienna, with relocation to Korneuburg. In 1994, Pirlo received its first ISO 9001 certification. In 2004, parts of Riegler Metallverpackungen in Korneuburg were acquired and integrated. In 2005, sales organizations were opened in Hungary, Slovenia, Slovakia, and the Czech Republic. In 2006, parts of Ernst Verpackungen in Küsnacht, Switzerland, were taken over. In 2008, Chemopak Pionki was founded in Poland. In 2010, Pirlo Tubes GmbH was established at the Kufstein site. In 2016, Gebrüder Reichsfeld GmbH & Co OG was renamed Pirlo Industrial GmbH & Co OG, and Chemopak Sp. z o.o. became Pirlo Poland Sp. z o.o. In 2018, a new company site was purchased in Söll, Tirol. In 2019, Pirlo Services GmbH was founded, the administration was relocated, and production started in the new Cans 2 plant in Söll. In 2020, Gebrüder Reichsfeld GmbH was renamed Pirlo Holding GmbH and its registered office moved to Söll. In 2021, Pirlo Dosenprofi GmbH was founded. Today, the Pirlo Group is a leading European packaging manufacturer with locations in Austria and Poland. It specializes in high-quality metal packaging and plastic tubes, serving industries such as chemicals/technical, cosmetics, pharmaceuticals, food, and hazardous goods. The group is privately held under Pirlo Holding GmbH and is managed by Wolfgang Schauer and Peter Stanger.
- 2021
Founding of Pirlo Dosenprofi GmbH.
- 2020
Renaming of Gebrüder Reichsfeld GmbH to Pirlo Holding GmbH and relocation to Söll.
- 2019
Founding of Pirlo Services GmbH; relocation of administration and production start at new Cans 2 plant in Söll.
- 2018
Purchase of new company site in Söll, Tirol.
- 2016
Renaming of Gebrüder Reichsfeld GmbH & Co OG to Pirlo Industrial GmbH & Co OG; Chemopak Sp. z o.o. to Pirlo Poland Sp. z o.o.
- 2010
Founding of Pirlo Tubes GmbH at Kufstein site.
- 2008
Founding of Chemopak Pionki, Poland.
- 2006
Takeover of parts of Ernst Verpackungen, Küsnacht, Switzerland.
- 2005
Opening of sales organizations in Hungary, Slovenia, Slovakia, and Czech Republic.
- 2004
Acquisition and integration of parts of Riegler Metallverpackungen, Korneuburg.
Products and positioning
Specialist for high-quality metal and plastic packaging; largest manufacturer in its product segment in Austria and among the top three in Europe.
Metal packaging
Custom-fit, high-quality metal packaging for various products, sustainable and environmentally friendly.
Plastic tubes
Premium plastic tubes with excellent feel, modern printing technology, and surface finishing.
Cans
Metal cans for chemical/technical, cosmetics, pharmaceuticals, food, and hazardous goods.
Tubes
Plastic tubes for various contents.
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