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Pirktl Holiday GmbH & Co KG

Austrian family-run hospitality company operating the 5-star Alpenresort Schwarz wellness hotel in Mieming, Tyrol.

Last updated September 29, 2026

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Overview

Pirktl Holiday GmbH & Co KG is an Austrian hospitality company based in Mieming on the Mieminger Sonnenplateau in Tyrol. It is the operating company behind the Alpenresort Schwarz, a five-star wellness and family resort that is marketed under the Schwarz name and run by the Pirktl family. The resort presents itself as a family-led business and is positioned as a year-round destination combining wellness, sport, nature and family holidays. The property is described as a 5-star wellness hotel in Tyrol with a 5,500 m² spa area including a sauna village and water world, a 27-hole golf course directly at the hotel, guided nature and sports programmes, yoga retreats, longevity programmes, and childcare and family offerings. The resort is located on the Mieminger Plateau, a high plateau in the Tyrol region that provides the setting for summer and winter outdoor activities such as golf, hiking and biking. The company is privately held and family-run. Public-facing communication is signed by Katharina, Franz-Josef, Thomas, Martha and Franz Pirktl, who present themselves together with the roughly 360 hosts of the Schwarz Family. The resort is bookable year-round and offers a weekly programme accessible through the Schwarz App. As a corporate brand, Pirktl Holiday GmbH & Co KG is the legal and commercial entity behind the Alpenresort Schwarz hospitality brand. Its market is primarily the Austrian and wider European wellness and holiday resort sector, with a focus on premium wellness, health and family tourism in the Alps.

History

Pirktl Holiday GmbH & Co KG is the Austrian hospitality company behind the Alpenresort Schwarz, a five-star wellness hotel on the Mieminger Sonnenplateau in Tyrol. The resort is presented as a family-led business, with the Pirktl family acting as hosts and operators. Public communication from the resort is signed by Katharina, Franz-Josef, Thomas, Martha and Franz Pirktl, who describe the creation of holiday experiences as a matter close to their hearts and present themselves alongside the roughly 360 hosts of the Schwarz Family. The property has developed into a year-round resort offering a broad range of services. Its wellness facilities include a 5,500 m² spa with a sauna village and water world, and health is described as a central element of the resort's philosophy. The resort also offers yoga retreats and health workshops, allowing guests to learn and take something home with them. Sport and nature are equally important: the surrounding mountain world of the Mieminger Plateau provides summer and winter nature experiences and opportunities for sporting activities for all generations, including golf directly at the hotel, hiking and biking. A 27-hole golf course is part of the offering. Family holidays are a core segment, with childcare and family programmes available. The resort is bookable year-round, and a weekly programme of nature and sport with guides, children's club highlights, spa offerings and evening enjoyment is accessible through the Schwarz App. The company operates as a private, family-run business and does not appear to be listed on a stock exchange. Its market is the premium Alpine wellness and holiday resort sector, primarily serving guests from Austria and other European countries.

Products and positioning

Premium family-run 5-star wellness and family resort in the Tyrolean Alps, offering year-round health, spa, golf and nature experiences.

  • Alpenresort Schwarz 5-star wellness hotel

    Family-run 5-star wellness hotel in Mieming, Tyrol, bookable year-round.

  • 5,500 m² spa with sauna village and water world

    Large spa area with sauna village, pools, fitness and yoga.

  • 27-hole golf course

    Golf directly at the hotel on the Mieminger Plateau.

  • Yoga retreats and longevity programmes

    Health-focused retreats and workshops for guests.

  • Family holidays with childcare

    Children's club and family offerings for guests with children.

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