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Pinnacle Hills Promenade

Retailer / private label

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A retail lifestyle center in Rogers, Arkansas, combining department stores, specialty retailers, restaurants, entertainment, and an adjacent power center.

Last updated August 25, 2026

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Overview

Pinnacle Hills Promenade is a retail lifestyle center in Rogers, Arkansas, serving the fast-growing northwest Arkansas market. The complex was first announced in 2003, developed by General Growth Properties beginning in April 2005, and opened to the public on October 6, 2006. Its development formed part of the broader Pinnacle Hills commercial area, which also includes the adjacent Pinnacle Hills Crossing power center. The Promenade was designed around a mix of major anchor stores, national specialty retailers, restaurants, and entertainment venues rather than as a traditional enclosed shopping mall. Its original or early anchor lineup included J. C. Penney, Dillard's, and Malco Theatres. The center also attracted a range of large-format and specialty tenants, including Bass Pro Shops, Target, Best Buy, and Dave & Buster's. These tenants gave the property a broad merchandise and leisure profile, combining department-store shopping, sporting-goods retail, electronics, general merchandise, dining, and movie or arcade-based entertainment. The surrounding commercial development expanded the area's role as a regional shopping destination. Pinnacle Hills Crossing, the adjacent power center, included large-format retailers such as Bed Bath & Beyond, Gordmans, Old Navy, PetSmart, TJ Maxx, Ulta, and Kirkland's. Together, the two developments provided a concentration of comparison shopping, household goods, apparel, beauty products, pet supplies, and dining options for consumers in Rogers and nearby communities. Several tenant changes illustrate the center's evolution after opening. Bonefish Grill was among the first tenants at the Promenade and was reported as the chain's first Arkansas location. Borders Books & Music, another early tenant, closed its store in 2011 as the national bookseller exited the market. In early 2012, The Fresh Market opened in the former Borders space, adding an upscale grocery component and becoming the retailer's second Arkansas location. Houlihan's also opened its first Arkansas restaurant in 2012 in space previously occupied by Granite City Food & Brewery. Cabela's joined the center that year as another major outdoor-retail tenant. Pinnacle Hills Promenade is best understood as a regional commercial property and destination shopping center rather than a consumer-goods brand. Its identity is tied to the tenant mix, the scale of the surrounding Pinnacle Hills development, and its role in the retail economy of northwest Arkansas. Publicly available reference material does not identify a current owner, current management company, official website, financial results, or a complete current tenant roster.

History

Planning for Pinnacle Hills Promenade was publicly announced in 2003 as part of the expanding commercial development of Rogers, Arkansas. General Growth Properties began developing the center in April 2005. The project was conceived as a lifestyle-oriented retail destination, combining large anchor stores with specialty shops, restaurants, and entertainment venues. Its location in the Pinnacle Hills area placed it within a larger retail corridor rather than treating it as an isolated property. Pinnacle Hills Promenade opened on October 6, 2006. The initial anchor group included J. C. Penney, Dillard's, and Malco Theatres. The tenant strategy broadened beyond conventional department-store retail through the addition of restaurants and specialty concepts. Bonefish Grill was among the early tenants and represented the restaurant chain's first Arkansas location. The center also included Borders Books & Music during its early period. The broader Pinnacle Hills development included an adjacent power center known as Pinnacle Hills Crossing. That component accommodated large-format and category-focused retailers, including Bed Bath & Beyond, Gordmans, Old Navy, PetSmart, TJ Maxx, Ulta, and Kirkland's. The combination of the lifestyle center and the power center created a substantial regional retail cluster serving Rogers and surrounding northwest Arkansas communities. Tenant turnover became part of the property's development history. Borders Books & Music closed its location in 2011 amid the national retailer's broader business contraction. In early 2012, The Fresh Market occupied the former Borders space, opening its second Arkansas store and adding specialty grocery retail to the center's offering. Houlihan's opened its first Arkansas location in another former restaurant space, replacing Granite City Food & Brewery. Cabela's also opened at the complex in 2012, strengthening the outdoor and sporting-goods component of the tenant mix. Reference material identifies later or continuing major tenants and attractions including Bass Pro Shops, Dillard's, J. C. Penney, Target, Best Buy, Malco Theatres, and Dave & Buster's. However, a complete current tenant list, current ownership structure, management arrangements, and subsequent redevelopment history are not established by the supplied sources. The property's documented history therefore centers on its 2003 announcement, General Growth Properties' development work, its 2006 opening, the expansion of its retail ecosystem, and notable tenant additions and replacements through 2012.

  • 2012

    Fresh Market and Houlihan's arrive

    [1]

    The Fresh Market opened in the former Borders space, while Houlihan's opened its first Arkansas location in a space previously occupied by Granite City Food & Brewery.

  • 2012

    Cabela's opens

    [1]

    Cabela's joined the tenant lineup, adding a major outdoor-retail presence to the development.

  • 2011

    Borders Books & Music closes

    [1]

    Borders Books & Music, an original or early tenant, closed its store at the center.

  • 2006

    Center opens

    [1]

    Pinnacle Hills Promenade opened on October 6, 2006, with J. C. Penney, Dillard's, and Malco Theatres among its early anchors.

  • 2005

    General Growth Properties begins development

    [1]

    General Growth Properties began developing the retail lifestyle center in April 2005.

  • 2003

    Development announced

    [1]

    Plans for Pinnacle Hills Promenade were first announced as part of the expanding Pinnacle Hills commercial area in Rogers, Arkansas.

Products and positioning

A regional, open-air lifestyle center focused on mixed-use shopping, dining, and entertainment, supported by major anchors and an adjacent power center.

  • Lifestyle center · 2006

    Pinnacle Hills Promenade retail center

    The principal open-air retail and entertainment development in the complex. It combines department stores, specialty retail, restaurants, and leisure venues, with documented anchors and major tenants including Dillard's, J. C. Penney, Bass Pro Shops, Target, Best Buy, Malco Theatres, and Dave & Buster's.

  • Power center · 2006

    Pinnacle Hills Crossing

    An adjacent large-format retail development associated with Pinnacle Hills Promenade. Its documented tenant mix included Bed Bath & Beyond, Gordmans, Old Navy, PetSmart, TJ Maxx, Ulta, and Kirkland's, complementing the lifestyle center with category-focused shopping.

Sources1 sources

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