Pink Rabbit

Pink Rabbit (Russian: «Розовый кролик») is a Russian retailer of adult products, lingerie and related lifestyle goods, headquartered in Saint Petersburg. It operates an online store at pinkrabbit.ru and a physical network that, according to its own website, includes 30 stores and 11 "megamarkets" concentrated in and around Saint Petersburg. The company describes itself as a "representative-class" online shop and presents a broad catalogue spanning vibrators, anal plugs, masturbators, dildos, condoms, fetish and BDSM equipment, gels and lubricants, erotic lingerie, cosmetics and pheromones, underwear, gifts and accessories, and even art objects. Beyond adult goods, the site lists a wider ecosystem of projects: a charitable foundation, a museum, galleries, 18+ coffee shops, a magazine, a training centre, health services, corporate events, an events calendar and attractions. Pink Rabbit frames its business less as a conventional sex shop and more as a family-strengthening company. Its "About the company" page states that it is "not just a legendary chain of intimate stores" but today a megamarket with a wide range of product categories, from clothing, lingerie and children's goods to cosmetics and perfumery. The company says its mission is to help people build healthy romantic relationships and develop healthy sexual relations, and it markets itself with the slogan-like positioning of an "anti sex shop". It offers a loyalty club programme, 24/7 consultations, anonymous and careful delivery, a quality guarantee and a return guarantee. The retailer sells third-party intimate brands alongside its own PinkRabbit-branded clothing and merchandise. Its brand information page highlights premium intimate-product makers such as Svakom, describing their vibrators as a leading choice among users in Europe, the USA and Russia. Pink Rabbit maintains a multi-channel presence including LinkedIn, VKontakte, Telegram, YouTube and TikTok, and reports sizeable social followings. It also promotes franchising, a referral programme and careers, indicating an ambition to scale the retail concept beyond its home city. Ownership and founding details are not disclosed in the available evidence. The company is a private Russian retail business; no parent company, founder name or founding year can be confirmed from the supplied sources. Its identity is that of a commercial retailer and private-label operator rather than a manufacturer, although it does apply its own PinkRabbit brand to selected apparel and accessories.

Pink Rabbit (Russian: «Розовый кролик») is a Saint Petersburg-based Russian retailer of adult products and related lifestyle goods. The available evidence does not specify a founding year or founder, but the company's own materials describe it as having begun as a "legendary chain of intimate stores" and having since evolved into a megamarket with a much broader assortment. That self-description implies a history as a physical sex-shop chain that later expanded into e-commerce and adjacent categories. According to its website, the company today operates an online store at pinkrabbit.ru and a physical network of 30 stores and 11 "megamarkets", with its home city listed as Saint Petersburg. The catalogue has grown well beyond adult toys to include clothing, lingerie, children's goods, cosmetics and perfumery, gifts and accessories, and even art objects. The company also lists a wider ecosystem of projects: a charitable foundation, a museum, galleries, 18+ coffee shops, a magazine, a training centre, health services, corporate events, an events calendar and attractions. Pink Rabbit positions itself as more than a conventional sex shop. Its "About the company" page states that it is "not just a legendary chain of intimate stores" but a megamarket, and that its goal is to strengthen families and develop healthy sexual relationships. It markets itself with the concept of an "anti sex shop". Operationally, it offers a loyalty club programme, 24/7 consultations, anonymous and careful delivery, a 100% quality guarantee and a return guarantee. It also promotes franchising, a referral programme and careers, suggesting an intent to expand the retail concept. The retailer carries third-party intimate brands and its own PinkRabbit-branded clothing and merchandise. Its brand information page highlights premium intimate-product makers such as Svakom, describing their vibrators as a leading choice among users in Europe, the USA and Russia. Pink Rabbit maintains a multi-channel presence including LinkedIn, VKontakte, Telegram, YouTube and TikTok, and reports sizeable social followings. Ownership, parent company and founding details are not disclosed in the available evidence; the business appears to be a private Russian retail company.

Representative-class adult retail megamarket and "anti sex shop" focused on strengthening families and healthy relationships.

• Vibrators

  A core adult-product category sold by Pink Rabbit, including premium third-party brands such as Svakom.

• Anal plugs

  Listed among popular adult-product categories on the official site.

• Masturbators

  Listed among popular adult-product categories on the official site.

• Dildos

  Listed among popular adult-product categories on the official site.

• Condoms

  Listed among popular adult-product categories on the official site.

• Fetish and BDSM equipment

  Listed among popular adult-product categories on the official site.

• Gels and lubricants

  Listed among popular adult-product categories on the official site.

• Erotic lingerie

  Listed among popular adult-product categories on the official site.

• Cosmetics and pheromones

  Part of the broader catalogue beyond adult toys.

• PinkRabbit-branded clothing

  Private-label apparel and merchandise sold under the PinkRabbit name.

1. 1Секс шоп в СПб – Интим интернет-магазин укрепления семьи для взрослых «Розовый кролик»pinkrabbit.ru
2. 2Информация о компании "Розовый Кролик" - интим Магазин товаров для взрослых, нижнего белья в СПбpinkrabbit.ru
3. 3Брендыpinkrabbit.ru
4. 4Документы "Розовый Кролик" - интим Магазин товаров для взрослых, нижнего белья в СПбpinkrabbit.ru
5. 5Pink Rabbitwikidata.org