Pink M
Pink M is a Montenegrin cable television channel serving the Montenegro market with selected programming from the wider Pink television network.
Last updated August 31, 2026
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Overview
Pink M is a Montenegrin cable television channel based in Podgorica. The channel belongs to the wider Pink television ecosystem associated with Pink Media Group and is aimed primarily at viewers in Montenegro. Its programming combines selected content from Pink's Serbian terrestrial channel, Pink TV, and from Pink World, adapted for linear distribution and rebroadcasting in the Montenegrin market. The present Pink M service was established on 3 September 2018 under the name Pink Media. Its creation followed a major regional television transaction in which Pink Media Group sold its terrestrial commercial channels Pink M in Montenegro and Pink BH in Bosnia and Herzegovina to United Group. The former terrestrial Pink M service subsequently became Nova M, while the Bosnia and Herzegovina service became Nova BH. The cable channel that emerged as Pink M therefore represents a later, separate branded distribution outlet rather than a continuation of the former terrestrial channel under its original ownership and role. Pink M's schedule is built around recognizable Pink-network programming rather than a large volume of locally originated content. The lineup has included entertainment, reality television, news and serial programming. A key entertainment offering is Zadruga, a reality format originating from Serbia. The channel also carries series and telenovelas drawn from the Pink television catalogue. Its news component includes Minut 2, a short bulletin scheduled at the top of each hour and focused on the most important news from and concerning Montenegro. By concept and naming, Pink M has a regional counterpart in Pink BH, a similarly positioned cable channel for Bosnia and Herzegovina. Together, these services illustrate Pink Media Group's approach of extending its programming brands across former Yugoslav markets through localized or market-oriented cable channels. Pink M's role is consequently best understood as a Montenegro-focused outlet within a broader regional television network, combining imported network content with a limited amount of Montenegro-oriented news coverage.
History
Pink M is part of the regional television activities associated with Pink Media Group, whose programming brands have been distributed across several markets in the former Yugoslavia. The channel's history is closely connected with the restructuring of Pink's television assets in Montenegro and Bosnia and Herzegovina. On 3 September 2018, a new service was established in Montenegro under the name Pink Media. This followed Pink Media Group's sale of its terrestrial commercial channels Pink M in Montenegro and Pink BH in Bosnia and Herzegovina to United Group. After the transaction, the former terrestrial Pink M outlet was renamed Nova M, and Pink BH was renamed Nova BH. The transaction separated the former terrestrial services from the Pink-branded cable channels that subsequently served the same national markets. The Montenegro cable service adopted the Pink M name and was designed for linear cable distribution and rebroadcasting. Rather than functioning primarily as a standalone producer of a large original schedule, it drew on programmes from Pink TV, Pink's terrestrial Serbian channel, and Pink World. This gave the channel access to established entertainment, reality, serial and news formats while keeping the service oriented toward viewers in Montenegro. Its lineup has included the Serbian reality programme Zadruga, along with series and telenovelas from the Pink catalogue. The channel also carries Minut 2, a short news bulletin shown every full hour. The bulletin provides a concise overview of important events in and concerning Montenegro, giving the otherwise largely network-based service a local editorial element. Pink M's operating concept has a close regional parallel in Pink BH, a similarly named cable channel for Bosnia and Herzegovina. The two services reflect Pink's strategy of maintaining market-specific outlets after the divestment of its former terrestrial commercial channels. Pink M is therefore distinct from the former terrestrial channel of the same name: it is a Montenegro-focused cable television service established in 2018 and supplied substantially by programming from the broader Pink network.
- 2019
Series and telenovelas are listed in the channel schedule
[1]The channel's October 2019 programming information identified series and telenovelas among its broadcast categories.
- 2018
Pink Media is established in Montenegro
[1]A Montenegro cable television service was established on 3 September 2018 under the name Pink Media, following the sale of Pink Media Group's former terrestrial Pink M and Pink BH channels to United Group.
- 2018
The former terrestrial Pink M becomes Nova M
[1]The former terrestrial Pink M service in Montenegro was renamed Nova M after its transfer to United Group, leaving the Pink M name associated with the cable channel described in the article.
Products and positioning
A Montenegro-focused cable channel within the Pink television network, offering Serbian Pink entertainment and serial content alongside brief news coverage oriented toward Montenegro.
Cable television channel · 2018
Pink M cable channel
The core Pink M offering is a Montenegro-oriented cable television service. It carries selected programmes from Pink TV and Pink World for linear broadcast or rebroadcasting in Montenegro. The schedule is centered on entertainment, reality television, news, series and telenovelas, combining regional network content with a short Montenegro-focused news component.
News bulletin
Minut 2
Minut 2 is a brief news bulletin scheduled at the top of each hour. Its stated purpose is to summarize the most important news from and concerning Montenegro, providing local relevance within Pink M's broader network-based programming schedule.
Reality television
Zadruga
Zadruga is a reality television programme originating from Serbia and carried by Pink M as part of its entertainment lineup. It represents the channel's use of established Pink-network formats to supply popular entertainment content to the Montenegro market.
Scripted television · 2019
Series and telenovelas
Pink M's schedule includes scripted series and telenovelas drawn from the wider Pink programming catalogue. These programmes form part of the channel's general-interest offering alongside reality television, news and other entertainment content.
Brand decisions
2018
Creation of a replacement Pink-branded cable serviceM&ABackground
Pink Media Group sold its former terrestrial commercial channels Pink M in Montenegro and Pink BH in Bosnia and Herzegovina to United Group. The former Montenegro service was subsequently known as Nova M.
Action taken
A new Montenegro cable channel was established as Pink Media on 3 September 2018 and operated under the Pink M name, while the transferred terrestrial channel moved to the Nova branding.
Aftermath
Pink M continued as a Montenegro-focused cable outlet using programming from Pink TV and Pink World, while Nova M became the successor brand for the former terrestrial service.
Sources2 sources
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