Pierre Bossier Mall
An enclosed shopping mall in Bossier City, Louisiana, serving the Shreveport–Bossier area.
Last updated August 25, 2026
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Overview
Pierre Bossier Mall is an enclosed shopping mall at the intersection of Interstate 20 and Airline Drive, also designated Louisiana Highway 3105, in Bossier City, Louisiana. Its name reflects the local historical figure Pierre Bossier, an early settler whose name is also associated with Bossier City and Bossier Parish. The mall opened on September 10, 1982, during the period when enclosed regional malls were a major format for department stores, specialty retailers, dining, and entertainment in American metropolitan areas. The property was developed by General Growth Properties, which later reacquired it in October 1998 for $26 million. The available historical record does not establish the mall's original development cost, founding ownership structure, or a current property owner. The Woodmont Company is identified as the mall's management company. Pierre Bossier Mall's principal anchors have included J. C. Penney and Dillard's, while other large spaces have been occupied over time by Service Merchandise, Stage, Virginia College, and later Surge Entertainment by Drew Brees. Forever 21 occupies the space formerly associated with Stage after the 1994 sale of that business by Horace Ladymon of the Beall-Ladymon Corporation. Entertainment has been part of the property's tenant mix. The Bossier 6 movie theater opened in the mall in 1982 under AMC operation and closed in 2000. The mall also adopted a no-smoking policy on June 1, 1994, reflecting a broader shift in retail and public-space operating standards. During the 2000s, Pierre Bossier Mall faced growing competition from newer open-air retail developments, including the Louisiana Boardwalk. Even so, a 2005 report in the Shreveport newspaper The Times said that the mall was one of two area malls to record increased sales, contrary to national pressure on traditional enclosed shopping centers. The local climate was cited as one factor supporting the enclosed format: hot and humid Louisiana summers made air-conditioned indoor shopping attractive to consumers. The property has adapted its large-format spaces as tenants changed. Virginia College moved into a former Service Merchandise anchor location in mid-2012. Virginia College closed on June 1, 2019, leaving the space vacant until Surge Entertainment by Drew Brees opened there in May 2022. Sears, another anchor tenant, was announced for closure in June 2018 and shut its store in September of that year. These changes illustrate the mall's transition from a conventional department-store-centered tenant mix toward a combination of remaining department stores, fashion retail, and experience-oriented entertainment. Pierre Bossier Mall remains an active shopping center, although the available reference material does not provide current occupancy, sales, ownership, or tenant-count data.
History
Pierre Bossier Mall is an enclosed regional shopping center in Bossier City, Louisiana. It is located at the junction of Interstate 20 and Airline Drive, a prominent access point connecting the Bossier City area with the wider Shreveport–Bossier market. The property takes its name from Pierre Bossier, an early settler whose name is also reflected in the surrounding city and parish. The mall opened on September 10, 1982, during the expansion of the enclosed-mall model across the United States. Its original format combined department-store anchors, specialty shops, and entertainment under one climate-controlled roof. AMC operated the Bossier 6 theater, which provided a six-screen cinema attraction until its closure in 2000. The historical record identifies General Growth Properties as the mall's developer and later owner. In October 1998, General Growth Properties reacquired the property for $26 million. The available sources do not identify the mall's original purchase price or establish a current owner. The Woodmont Company is identified as its manager. Tenant composition changed repeatedly as department-store and specialty-retail chains altered their business strategies. J. C. Penney and Dillard's are identified among the mall's continuing anchor stores. A Service Merchandise location closed in 1999, and its former anchor area later became home to Virginia College in mid-2012. Virginia College closed on June 1, 2019, creating another substantial vacancy. In May 2022, Surge Entertainment by Drew Brees opened in that space, adding an experience-led entertainment use to the mall's tenant mix. Stage was also associated with the property before its space became occupied by Forever 21; the Stage business was sold in 1994 by Horace Ladymon of the Beall-Ladymon Corporation. Sears was another anchor tenant and was announced for closure in June 2018, with the store expected to close in September of that year. Operational policies and market conditions have also shaped the mall's history. Pierre Bossier Mall banned smoking on June 1, 1994. In 2005, The Times of Shreveport reported that the mall was one of two local malls whose sales increased despite national challenges facing traditional enclosed shopping centers. The report also recognized competition from newer open-air retail developments, including the Louisiana Boardwalk. At the same time, the region's hot and humid summers made air-conditioned indoor shopping a practical advantage for the enclosed mall. The property's later history reflects the broader evolution of American malls. Traditional department-store anchors and cinema uses have been reduced or replaced, while fashion retail and entertainment concepts have become more important to maintaining foot traffic. The arrival of Surge Entertainment by Drew Brees in 2022 represented a reuse of a vacant anchor-scale space rather than a simple replacement by another conventional department store. Pierre Bossier Mall remains active, but the supplied sources do not provide sufficiently current information about ownership, occupancy, sales, management changes, or the complete tenant roster.
- 2022
Surge Entertainment opens
[1]Surge Entertainment by Drew Brees opened in May in the former Virginia College space.
- 2019
Virginia College closes
[1]Virginia College closed on June 1, leaving its former mall space vacant.
- 2018
Sears closure announced
[1]The closure of the Sears store was announced in June, with the store scheduled to close in September.
- 2012
Virginia College occupies former Service Merchandise space
[1]Virginia College moved into an anchor-sized space vacated by Service Merchandise.
- 2005
Mall records reported sales increase
[1]The Times reported that Pierre Bossier Mall increased sales despite national weakness in the traditional enclosed-mall sector.
- 2000
Bossier 6 theater closes
[1]The AMC-operated six-screen Bossier 6 theater ended operations.
- 1998
General Growth Properties reacquires the property
[1]General Growth Properties purchased the mall in October 1998 for $26 million.
- 1994
Smoking is banned
[1]The mall introduced a no-smoking policy effective June 1, 1994.
- 1982
Mall opens
[1]Pierre Bossier Mall opened on September 10, 1982, as an enclosed shopping center in Bossier City, Louisiana.
Products and positioning
A regional enclosed shopping center positioned around department stores, specialty retail, and indoor entertainment for consumers in the Bossier City and Shreveport area. Its climate-controlled format provides an alternative to open-air retail developments, particularly during Louisiana's hot and humid summers.
Department store
J. C. Penney
J. C. Penney is one of the department-store anchors identified with Pierre Bossier Mall. Its general department-store assortment traditionally spans apparel, accessories, beauty products, home goods, and related merchandise, although the supplied sources do not provide a current store status or detailed local assortment.
Department store
Dillard's
Dillard's is identified as an anchor store at Pierre Bossier Mall. The department-store format generally combines fashion, cosmetics, accessories, and home merchandise. No current local operating details beyond its identification as an anchor are established by the supplied material.
Fashion retail
Forever 21
Forever 21 represents the mall's fashion-oriented specialty retail offer. It occupies space historically associated with Stage, a business connected with the 1994 sale of Beall-Ladymon Corporation assets. The available sources do not specify the date of Forever 21's opening at the mall.
Entertainment venue · 2022
Surge Entertainment by Drew Brees
Surge Entertainment by Drew Brees is an experience-based entertainment venue that opened at the mall in May 2022. It occupies the former Virginia College space, giving a large vacant area a recreational and entertainment use rather than replacing it with another traditional department store.
Cinema · 1982
Bossier 6
Bossier 6 was a six-screen movie theater located at the mall and operated by AMC. It formed part of the property's original entertainment offer but closed in 2000.
Brand decisions
2022
Conversion of vacant anchor space to entertainmentStrategyBackground
The former Virginia College space had been vacant since the college closed in 2019.
Action taken
Surge Entertainment by Drew Brees opened in the space in May 2022.
Aftermath
The opening added an experience-oriented use to the mall's tenant mix. No later performance data is provided.
2012
Reuse of a former anchor space by Virginia CollegeStrategyBackground
Service Merchandise had vacated an anchor-sized location in 1999, leaving a large space available for a later use.
Action taken
Virginia College moved into the former Service Merchandise space in mid-2012.
Aftermath
Virginia College later closed on June 1, 2019, and the space remained vacant until its 2022 conversion to an entertainment venue.
1994
Adoption of a no-smoking policyOtherBackground
The mall changed its operating policy as public-space smoking restrictions became more common.
Action taken
Pierre Bossier Mall prohibited smoking effective June 1, 1994.
Aftermath
The available sources do not report specific financial or tenant effects.
Sources1 sources
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