Pier 3

Pier 3, also known in Chinese as Pengfang No. 3 Harbor Shopping Plaza, is a shopping center and duty-free retail complex in Magong City, Penghu County, Taiwan. Developed by Ever Rich Duty Free, the center opened in 2018 and became the largest shopping mall and duty-free shopping facility in Penghu County. Its location near Penghu Airport gives it a role in the island group’s visitor economy, serving both local residents and tourists arriving by air. The complex combines international-brand retail with leisure, entertainment, food, and themed visitor experiences. Its commercial offer includes duty-free boutiques, perfume and cosmetics stores, and other branded retail outlets. Rather than operating solely as a conventional mall, Pier 3 is designed as a destination associated with tourism and travel retail. Its airport-adjacent location supports purchases by visitors, while the range of indoor attractions broadens its appeal beyond shopping. A notable facility is Star Quest GO STAR Challenge, described as Taiwan’s largest indoor non-mechanical power recreational stadium. The attraction provides an active entertainment component within the mall and helps distinguish the center from smaller retail properties in Penghu. Pier 3 also houses the Whiskey 101 Experience Showroom, identified as Taiwan’s first international whisky experience hall. The showroom presents information about whisky production and history, giving the complex an educational and experiential dimension in addition to its retail function. Food and beverage facilities include a food court with multiple themed restaurants. Together with the retail boutiques, recreational venue, whisky showroom, and airport proximity, these components position Pier 3 as a mixed-use visitor destination in Penghu. Publicly available reference material identifies its opening, developer, location, scale within the county, and principal facilities, but does not provide reliable information about its current tenant roster, ownership structure beyond its development by Ever Rich Duty Free, financial performance, executives, or later expansion history.

Pier 3 was developed by Ever Rich Duty Free as a major retail and visitor facility for Penghu County. The center opened in 2018 in Magong City, close to Penghu Airport. Its development expanded the county’s formal shopping and duty-free infrastructure and created a large indoor destination for both residents and tourists. At opening, Pier 3 was characterized as the largest shopping mall and duty-free shop in Penghu County. Its format combined international boutiques and duty-free retail with leisure and dining facilities. This combination reflected the importance of tourism to Penghu, where a retail complex can function not only as a place to purchase goods but also as an attraction for visitors during their stay. The center’s leisure offer includes Star Quest GO STAR Challenge, described in reference material as Taiwan’s largest indoor non-mechanical power recreational stadium. The mall also contains the Whiskey 101 Experience Showroom, identified as the first international whisky experience hall in Taiwan. The showroom focuses on whisky’s production methods and historical development, adding an interpretive and experiential element to the commercial complex. A food court with themed restaurants complements the retail and entertainment facilities. Available sources establish Pier 3’s opening, location, developer, and principal attractions. They do not document a detailed sequence of later corporate changes, renovations, ownership transfers, financial results, leadership appointments, major campaigns, or controversies. Accordingly, the documented history remains focused on the center’s establishment and its role as a mixed-use shopping and tourism destination in Magong.

• 2018

  Pier 3 opens in Magong

  [1]Pier 3en.wikipedia.org

  The shopping center opened near Penghu Airport in Magong City, Penghu County, after development by Ever Rich Duty Free.

• The complex establishes a mixed retail and visitor format

  [1]Pier 3en.wikipedia.org

  Pier 3 combines duty-free and international-brand retail with entertainment, whisky interpretation, and themed dining facilities, becoming a major indoor visitor destination in Penghu.

An airport-adjacent shopping, duty-free, entertainment, and dining destination serving Penghu residents and visitors.

• Travel retail · 2018

  Duty-free and international-brand retail

  Pier 3 contains duty-free shops and international boutiques, including retail focused on perfume, cosmetics, and other branded merchandise. The offer is aimed at both Penghu residents and travelers visiting the island group, supported by the center’s location near Penghu Airport.

• Indoor recreation · 2018

  Star Quest GO STAR Challenge

  Star Quest GO STAR Challenge is an indoor non-mechanical power recreational stadium located within Pier 3. It is described as Taiwan’s largest facility of this type and supplies the mall with a substantial active-entertainment attraction beyond conventional shopping.

• Cultural and experiential attraction · 2018

  Whiskey 101 Experience Showroom

  The Whiskey 101 Experience Showroom presents the production process and history of whisky. Described as Taiwan’s first international whisky experience hall, it gives Pier 3 an educational and tourism-oriented attraction connected with the broader retail environment.

• Food and beverage · 2018

  Themed restaurants and food court

  Pier 3 includes a food court containing multiple themed restaurants. The dining offer complements the shopping and entertainment facilities and supports the center’s role as a multi-purpose destination for visitors and local customers.

1. 1Pier 3en.wikipedia.org