Skip to content

Pie City

Retailer / private label

UnclaimedRequest correction

Pie City is a proudly South African pie shop chain founded in 1994, specialising in freshly baked pies and 100% fruit juices, with stores in South Africa, Botswana and Zambia.

Last updated September 27, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Pie City is a home-grown South African pie shop chain established in 1994. The business began with a small number of outlets and, within a year, expanded through franchising. Today it operates a strong store base across South Africa, Botswana and Zambia. Pie City stores specialise in on-site baking and retailing of a wide variety of pies and fruit juices, all made from real ingredients and produced to high quality standards in a state-of-the-art factory. The brand positions itself as customer-centric, referring to its customers as "Citizens" and its frontline teams as "Ambassadors". Its menu includes Classic Pies (180g), Mega Pies (280g), Burger Pies, and 100% Fruit Juice Blends in flavours such as Orange, Tropical, Guava, Apple and Mango. Pie City has also expanded beyond its stores to include Belly Bag Operators, Pie Push Carts and Bikes, creating small business opportunities and bringing its products closer to customers. The company remains privately held and continues to operate as a franchise-based chain.

History

Pie City is a home-grown South African business established in 1994. The first few outlets were so successful that, within a year, the company began franchising its stores. Over the following decades, Pie City expanded its store base across South Africa, Botswana and Zambia. The brand specialises in on-site baking and retailing of a wide variety of pies and fruit juices, all made from real ingredients and produced to high quality standards in a state-of-the-art factory. In recent years, in line with its proudly South African entrepreneurial spirit, Pie City expanded its operations beyond its stores to include Belly Bag Operators, Pie Push Carts and Bikes. These small business opportunities allow individuals to become their own boss and help Pie City deliver fresh pies and juices quickly to its customers, whom it calls Citizens.

  • 1995

    Within a year, Pie City began franchising its stores.

  • 1994

    Pie City established as a home-grown South African business.

  • Expanded store base to South Africa, Botswana and Zambia.

  • Expanded operations beyond stores to include Belly Bag Operators, Pie Push Carts and Bikes.

Products and positioning

Proudly South African, customer-centric pie shop chain offering freshly baked pies and real fruit juices, with a friendly, humble brand identity.

  • Classic Pie 180g

    180g freshly baked pie, available in flavours such as Steak & Kidney, Pepper Steak, Plain Steak, Beef Curry, Mutton Curry, Cornish, Chicken & Mushroom, Plain Chicken, Peri Peri Chicken, Beef & Onion, Salami & Cheese, Spinach & Cheese, Chicken Mayo.

  • Mega Pie 280g

    280g pie packed full of goodness, available in Steak & Kidney, Pepper Steak and Chicken & Mushroom.

  • Burger Pie

    A pie loaded with a generous helping of cheese or mutton curry, combining burger and pie.

  • 100% Fruit Juice Blends 500ml

    500ml juice blends in Orange, Tropical, Guava, Apple and Mango flavours.

Sources3 sources

Cite this profile: Cite the canonical profile. /brand-wiki/pie-city · Editorial policy · How profiles are compiled