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Pictory

Pictory is an AI-powered platform that turns text, blogs, scripts, ideas, PPTs, images, screen recordings, URLs, and existing videos into videos.

Last updated September 11, 2026

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Overview

Pictory is an AI-powered platform that turns anyone into a professional video creator, transforming ideas or existing content into videos using AI-powered workflows such as Text to Video, URL/Article/Blog to Video, and PowerPoint to Video. Its founding team consists of Vikram Chalana (CEO), Vishal Chalana (CTO), and Abid Mohammed (CPO). The team built their first prototype at a hackathon in Seattle in 2019 and launched the first version of the product in July 2020.

History

Pictory's founding team consists of Vikram Chalana, Vishal Chalana, and Abid Mohammed. Vikram and Vishal were co-founders of Winshuttle, an enterprise software company. At Winshuttle, the three faced the challenge of communicating effectively with colleagues, partners, and customers distributed across time zones. Inspired by engagement metrics in short-form videos on social media, they saw short-form video as a solution to bridge this communication divide. The team built their first prototype at a hackathon in Seattle in 2019, and in July 2020 they launched the first version of their product. Since then, they have made many updates to Pictory and continue to listen to customers and innovate.

Products and positioning

AI-powered platform that turns anyone into a professional video creator.

  • Text to Video

    Turn text, prompts, scripts, articles, and blog posts into videos using Gen AI visuals, AI avatars, captions, and realistic AI voices.

  • URL to Video

    Convert URLs, blog links, and web pages into engaging videos with Gen AI visuals, AI avatars, captions, and realistic AI voices.

  • Audio to Video

    Transform audio recordings, podcasts, and voice files into videos with Gen AI visuals, captions, AI avatars, and realistic AI voices.

  • AI Avatar Generator

    Create videos with realistic Gen AI avatars and natural AI voices that present your scripts for training, marketing, and social media.

  • AI Video Editor

    Edit videos faster with Gen AI-powered video editing, automatic captions, highlights, AI avatars, and realistic AI voices.

  • PPT to Video

    Turn PowerPoint presentations into videos with Gen AI visuals, AI avatars, captions, and realistic AI voices.

  • Image to Video

    Generate videos from images and text.

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