Picsart
Picsart is a global photo, video, graphic-design, and generative-AI creation platform for consumers, creators, businesses, and developers.
Last updated August 21, 2026
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Overview
Picsart is a cross-platform creative technology brand that provides tools for making and editing images, videos, social-media posts, marketing materials, and other digital content. Its products are delivered through native mobile applications for iOS and Android and through a browser-based web editor. The service combines freeform, layer-based editing with a large library of customizable templates, effects, fonts, stickers, filters, collage layouts, drawing tools, and automated image-editing functions. The company was founded in November 2011 by Armenian entrepreneur Hovhannes Avoyan and engineers Artavazd Mehrabyan and Mikayel Vardanyan. Its first application was released for Android, followed by an iPhone version in January 2013 and an iPad release later that year. Windows support was added in 2014. During its early expansion, Picsart differentiated itself from conventional standalone photo editors by combining editing utilities with a social community, user profiles, remixing, discovery, and collaborative creation. The platform developed a particularly strong international and Asian user base and reported 100 million monthly active users in 2017 and 130 million by 2019. Picsart's central consumer offering is a template-driven creative workspace. Users can begin with a blank canvas or modify templates for social posts, advertisements, invitations, presentations, product imagery, and other graphic formats. The company has described a library exceeding 50,000 editable templates. Content can be exported in different aspect ratios and shared with social platforms, while integrations support access to files stored in services such as Dropbox and Google Drive. Artificial intelligence has become a major part of the brand's product strategy. Picsart introduced AI image-generation and AI writing capabilities in 2022, alongside automated functions such as background removal, object removal, enhancement, and other assisted editing features. It subsequently introduced AI Avatars and SketchAI, a standalone application that transforms sketches into digital artwork. In 2024, Picsart announced a partnership with Getty Images to develop a text-to-image model trained on licensed material and intended for commercially safer use within Picsart products. Picsart also serves businesses and software developers. Picsart for Developers provides APIs and software development kits that allow third parties to embed functions such as background removal and image editing into e-commerce, marketing, web-to-print, and other products. The company has also marketed an embeddable editor SDK and Adpilot, an AI-assisted tool for creating advertising materials. In 2023, it launched Spaces, topic-based communities designed to organize collaboration and content discovery inside the platform. The company has grown through venture financing, including investment from Sequoia Capital, Insight Partners, and SoftBank Vision Fund 2. A 2021 Series C reportedly valued Picsart above one billion dollars. In 2022, the company moved its corporate headquarters to Miami Beach as part of a broader international expansion. The platform has been reported to serve approximately 150 million monthly active users and to have exceeded one billion cumulative downloads worldwide. Its current strategic direction centers on making generative AI, workflow automation, and embedded creative infrastructure available across consumer, commercial, and developer use cases.
History
Picsart began in Armenia in November 2011, when entrepreneur Hovhannes Avoyan worked with engineers Artavazd Mehrabyan and Mikayel Vardanyan to create a mobile image-editing product. The first application launched on Android later that year. An iPhone version followed in January 2013, with an iPad edition released during the same year. In 2014, Picsart broadened its device coverage by supporting Windows Phone and Windows 8.1 computers and tablets. The early product developed beyond a conventional utility for applying filters. Picsart combined layer-based editing, drawing, collage creation, stickers, effects, and templates with community functions that allowed users to publish work, discover other creators, and remix content. This combination helped the service gain users across international markets. In February 2015, the company raised a $10 million financing round led by Sequoia Capital. A further $15 million round led by Insight Venture Partners followed in June 2015, and the company raised another $20 million in April 2016 to support user growth in Asia. Picsart continued adding social and collaborative capabilities. Remix Chat, introduced in 2017, supported collaborative editing, while custom sticker tools expanded the ways users could personalize their work. By October 2017, the company reported 100 million monthly active users. In March 2019, it reported approximately 130 million monthly active users, reflecting continued adoption in Asia and elsewhere. In late 2019 and early 2020, Picsart and the American University of Armenia announced a joint artificial-intelligence laboratory in Yerevan for research in machine learning and computer vision. The company entered a new funding and expansion phase in 2021. On August 26, 2021, Picsart announced a $130 million Series C led by SoftBank Vision Fund 2. Public reporting placed its valuation above one billion dollars. In February 2022, Picsart moved its corporate headquarters to Miami Beach as it developed a more global corporate presence. That year it launched Picsart for Developers, an API and SDK program that allowed other companies to embed image-editing and generative capabilities into their own applications. Picsart also introduced AI-powered enhancement features, a text-to-image generator, and AI writing tools. Generative AI became increasingly central to the product portfolio in late 2022 and 2023. Picsart launched AI Avatars in December 2022 and released SketchAI in January 2023 as a separate application that converts sketches into digital artwork. In May 2023, it launched Spaces, a system of topic-based groups intended to organize community interaction and collaborative discovery. Alongside its consumer applications, Picsart expanded commercial offerings such as background-removal APIs, an embeddable editor SDK, and Adpilot, an AI-assisted advertising-creative product for businesses and marketers. In 2024, Picsart and Getty Images announced a partnership to build a custom text-to-image model using licensed content, with the stated aim of supporting commercially safer image generation inside Picsart products. By this period, the service had been reported to have approximately 150 million monthly active users and more than one billion cumulative downloads worldwide. Picsart's platform remained available through web and mobile clients, with export and storage integrations supporting social publishing and cloud-file workflows. Reference material also describes a later product direction built around AI workflow orchestration. In 2026, Picsart introduced Flow, an AI-powered canvas for organizing, tracking, and collaborating on creative work, followed by motion-graphics generation, an AI Copilot, and AI Playground, a unified interface for accessing numerous third-party AI models. The company also described an AI Agent Marketplace, a GenAI command-line and conversational interface, and integrations aimed at automating repetitive creative production. These developments represent a shift from editing software toward a broader AI-enabled creative operating environment.
- 2024
Getty Images partnership announced
[1]Picsart and Getty Images announced plans for a generative-AI model using licensed content.
- 2023
Spaces community feature launches
[1]Picsart introduced topic-based in-app communities for collaboration and content discovery.
- 2022
Headquarters move to Miami Beach
[1]Picsart moved its corporate headquarters to Miami Beach during a period of international expansion.
- 2022
Picsart for Developers launches
[1]The company introduced APIs and SDKs for embedding creative and generative functions in third-party software.
- 2021
Series C financing values Picsart above one billion dollars
[1]Picsart announced a $130 million Series C led by SoftBank Vision Fund 2 and was reported to have achieved unicorn status.
- 2020
Joint AI laboratory announced with the American University of Armenia
[1]The partnership established an AI research laboratory in Yerevan focused on machine learning and computer vision.
- 2019
User base reaches approximately 130 million monthly active users
[1]Picsart reported continued growth, especially in Asia, with approximately 130 million monthly active users.
- 2017
Picsart reports 100 million monthly active users
[1]The company reported reaching 100 million monthly active users and introduced additional collaboration and customization features.
- 2015
Sequoia Capital leads a $10 million financing round
[1]Picsart raised a financing round led by Sequoia Capital to support platform growth.
- 2014
Windows support added
[1]The platform expanded beyond mobile devices with support for Windows Phone and Windows 8.1 computers and tablets.
Products and positioning
An accessible, community-oriented creative platform that combines consumer photo and video editing, template-based design, generative AI, and developer infrastructure in one cross-platform ecosystem.
Photo and video editing · 2011
Picsart mobile apps
The core iOS and Android applications provide layer-based photo editing, filters, effects, drawing, collage creation, stickers, text, templates, background and object removal, enhancement, and basic video editing. The apps also connect creation tools with user profiles, discovery, remixing, and social sharing.
Browser-based design editor
Picsart Web
Picsart Web brings the platform's editing and design functions to the browser. Users can work from blank canvases or templates, combine images and text, apply effects, and prepare content for social, marketing, and other digital formats without relying exclusively on a mobile device.
Graphic design
Design templates
The template library offers more than 50,000 editable starting points for social posts, advertising materials, invitations, marketing graphics, and related formats. Templates can be customized with a user's images, text, fonts, colors, and brand elements, then exported in multiple aspect ratios.
Generative AI · 2022
Picsart AI tools
Picsart's AI portfolio includes text-to-image generation, AI writing, image enhancement, background and object removal, and other assisted-editing functions. These tools are integrated into consumer workflows so that users can generate or modify creative assets without leaving the editor.
Generative AI · 2022
AI Avatars
AI Avatars uses generative techniques to create stylized profile and portrait images from user-provided inputs. It extends Picsart's consumer focus from conventional editing into personalized synthetic imagery and social-content creation.
Generative AI · 2023
SketchAI
SketchAI is a standalone application designed to transform sketches into more developed digital artworks through generative models. It targets users who want to use rough drawings as prompts or starting points for polished visual concepts.
Developer platform · 2022
Picsart for Developers
Picsart for Developers provides APIs and SDKs that enable third-party applications to incorporate image-editing capabilities. Offerings include background removal and related image-processing endpoints, as well as tools for integrating Picsart-style creative workflows into commercial products.
Enterprise software
Picsart editing SDK
The embeddable editor SDK is intended for e-commerce, marketing, web-to-print, and other platforms that want users to edit images within an existing product experience. It extends Picsart from a destination application into infrastructure for third-party creative workflows.
Marketing technology
Adpilot
Adpilot is an AI-assisted advertising-creative tool aimed at small businesses and marketers. It supports the generation of social-media advertising assets and reflects Picsart's expansion from personal creativity into commercial content production.
Online community · 2023
Spaces
Spaces organizes interest-based groups inside Picsart, giving users a place to discover related work, exchange ideas, and collaborate around creative topics. The feature reinforces the community dimension that has accompanied Picsart's editing tools since its early growth.
Brand decisions
2024
Pursue licensed-data generative AI with Getty ImagesStrategyBackground
Commercial users and creators were seeking generative imagery with clearer rights and licensing foundations.
Action taken
Picsart and Getty Images announced plans to create a custom text-to-image model trained on licensed content for use within Picsart products.
Aftermath
The partnership positioned Picsart toward commercially oriented generative-image workflows and rights-conscious AI development.
2022
Launch a developer and enterprise platformStrategyBackground
Picsart's editing capabilities had primarily been delivered through its own consumer applications.
Action taken
The company launched Picsart for Developers with APIs, SDKs, and embeddable editing capabilities for third-party products.
Aftermath
The business expanded toward software infrastructure for e-commerce, marketing, web-to-print, and other commercial workflows.
2022
Integrate generative AI into the core productGeneration changeBackground
Generative image and language technologies were becoming important parts of consumer creative software.
Action taken
Picsart introduced AI enhancement, text-to-image generation, and AI writing tools, followed by AI Avatars.
Aftermath
AI became a central part of Picsart's product positioning and subsequent product development.
2014
Expand from mobile editing to multi-platform creationStrategyBackground
Picsart had begun as an Android application and was expanding across iPhone and iPad.
Action taken
The company added support for Windows Phone and Windows 8.1 computers and tablets, broadening access beyond mobile operating systems.
Aftermath
Picsart developed into a cross-platform service rather than a single-device editing application.
Recent events
- 2024
Picsart and Getty Images announce a licensed generative-AI partnership[1]
Other
Picsart and Getty Images announced plans for a custom text-to-image model trained on licensed content for commercial use in Picsart tools.
- 2023
Picsart introduces AI Avatars and SketchAI[1]
Product launch
Picsart introduced AI Avatars and subsequently released SketchAI as a standalone generative-art application.
- 2023
Picsart launches Spaces[1]
Product launch
Spaces added topic-based communities intended to support collaboration, content discovery, and interest-led participation within the app.
- 2022
Picsart moves corporate headquarters to Miami Beach[1]
Other
The company relocated its corporate headquarters to Miami Beach while pursuing broader global expansion.
- 2022
Picsart launches its developer platform[1]
Product launch
Picsart for Developers introduced APIs and SDKs that allow third-party products to incorporate editing and generative creative functions.
- 2022
Picsart expands into generative AI[1]
Product launch · Product generation
The company added AI enhancement, text-to-image generation, and AI writing tools to its products.
- 2021
Picsart raises Series C funding led by SoftBank Vision Fund 2[1]
Other
Picsart announced a $130 million Series C round led by SoftBank Vision Fund 2, with reports placing the company's valuation above one billion dollars.
- 2020
Picsart announces a joint artificial-intelligence laboratory[1]
Other
Picsart and the American University of Armenia announced a joint laboratory in Yerevan focused on machine learning and computer vision.
- 2019
Picsart reports 130 million monthly active users[1]
Other
The company reported further user growth, particularly in Asian markets, reaching approximately 130 million monthly active users.
- 2017
Picsart reaches 100 million monthly active users[1]
Other
Picsart reported reaching 100 million monthly active users as its editing and community platform expanded internationally.
Sources3 sources
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