Picranium
Mongolian video production company based in Ulaanbaatar, known for music videos, commercials, and creative visual projects.
Last updated September 29, 2026
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Overview
Picranium is a Mongolian video production company based in Ulaanbaatar. Established in 2019 by video director Munkhtulga, it operates under the legal entity RAZ, LLC and has become a recognized name in Mongolia's video production industry. The company specializes in high-quality music videos, commercial advertisements, and a range of creative visual projects, working with artists, brands, and businesses from concept to execution. Munkhtulga's directorial career began in 2017, gaining attention for work on projects such as Wolfizm & Lil Thug E's "DOPE," Ginjin & Mrs M's "Boroo," and Roockie's "Uurinhuuruu." This creative foundation led to the founding of Picranium in 2019. The company now describes itself as a collective of 10 passionate creatives committed to redefining visual storytelling through impactful, engaging, and memorable content. Picranium offers end-to-end services spanning pre-production, production, and post-production. In pre-production, the team shapes concepts into clear production plans, ensuring details are on schedule, on budget, and creatively aligned with the client's vision. The production team combines technology and talent to deliver content across various formats, while the in-house post-production team handles editing and final touches to achieve polished, professional results. The company's portfolio includes music videos, commercial advertisements, and branded content. Notable works referenced on its website include "The Gobi Raid Tour" for Royal Enfield, a BMW XM commercial, projects for Bavaria Motors, LLC, and collaborations with artists such as O.G MOB x Vandebo ("Zone"), Opozit ("Hamgiin Saihan" TVC), Ahuna, NENE ("Haana Baina"), and Am-c ("Last Dance"). It has also produced content for UNIVISION (app usage commercial) and worked with brands including TUGRIK, DOLLAR, EURO, Tsetse, Gemini, Seryoja x Breedsworld, Luujin Bold, and TOXYO. As a private company, Picranium continues to position itself as a trusted production partner in Mongolia and beyond, focusing on visual storytelling that resonates with audiences and brands alike.
History
Picranium was established in 2019 by video director Munkhtulga, operating under the legal entity RAZ, LLC. Munkhtulga's directorial career began in 2017, and he gained widespread recognition for his unique work on notable projects including Wolfizm & Lil Thug E's "DOPE," Ginjin & Mrs M's "Boroo," and Roockie's "Uurinhuuruu." These projects helped establish his reputation and set the foundation for Picranium's innovative path. From its base in Ulaanbaatar, Mongolia, Picranium grew into a collective of 10 passionate creatives. The company focused on high-quality music videos, commercial ads, and a range of creative visual projects, working closely with artists, brands, and businesses to bring ideas to life. Over time, it became a trusted name in Mongolia's video production industry and beyond. The company's portfolio expanded to include work for major brands and artists. Notable projects include "The Gobi Raid Tour" for Royal Enfield, a BMW XM commercial, and collaborations with Bavaria Motors, LLC. It also produced music videos and commercials for O.G MOB x Vandebo ("Zone"), Opozit ("Hamgiin Saihan" TVC), Ahuna, NENE ("Haana Baina"), and Am-c ("Last Dance"), as well as content for UNIVISION. The company has worked with brands such as TUGRIK, DOLLAR, EURO, Tsetse, Gemini, Seryoja x Breedsworld, Luujin Bold, and TOXYO. Picranium offers end-to-end services covering pre-production, production, and post-production. Its in-house post-production team uses advanced tools to ensure polished, professional results. The company continues to position itself as a premier production company dedicated to redefining visual storytelling in Mongolia and beyond.
- 2019
Picranium is established by Munkhtulga under the legal entity RAZ, LLC, based in Ulaanbaatar, Mongolia.
- 2017
Munkhtulga begins his career as a video director, gaining recognition for projects like Wolfizm & Lil Thug E's "DOPE," Ginjin & Mrs M's "Boroo," and Roockie's "Uurinhuuruu."
Products and positioning
Premier production company redefining visual storytelling in Mongolia through impactful, engaging, and memorable content.
The Gobi Raid Tour (Royal Enfield)
BMW XM Commercial
O.G MOB x Vandebo "Zone"
Opozit "Hamgiin Saihan" – TVC
UNIVISION – App Usage Part 2 – Commercial
Ahuna, NENE "Haana Baina"
Am-c "Last Dance"
Sources3 sources
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