Picooc
Picooc is an Internet-based company for smart health devices, known for smart body fat scales.
Last updated October 13, 2026
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Overview
Picooc is an Internet-based company for smart health devices. Its name, transformed from Peacock, is described by the company as meaning that life can be gorgeous like the brilliant colors of that animal. The company states it embraces the vision of Quality for Life, aiming to make people healthier by providing insight into physiological state based on data monitoring and personalized expert advice. Picooc describes itself as the first company to launch the smart fat scale in China in 2013 and says it has occupied a leading position in this industry. Its product line includes smart body fat scales such as the Mini, S1, Pro, S3 Lite and S3, supported by an app and manuals.
History
Picooc describes itself as an Internet-based company for smart health devices. According to the company, it was the first company to launch the smart fat scale in China in 2013, and it says it has occupied a leading position in this industry with an extraordinary market response by virtue of reliable products and outstanding service. The company also states that it gained $4 million A-round investment from Gobi in December 2013, and $21 million B-round joint investment from Tecent and JD in June 2014.
- 2014
Receives US$21 million B-round joint investment from Tencent and JD in June.
- 2013
Picooc launches a smart fat scale in China, which the company describes as the first of its kind in the country.
- 2013
Receives US$4 million A-round investment from Gobi in December.
Product line expands to include Mini, S1, Pro, S3 Lite, and S3 smart scales with companion app.
Announces planned PICOOC Training Camp online personal training service.
Products and positioning
Smart health devices with the vision of Quality for Life, providing insight into physiological state based on data monitoring and personalized expert advice.
Smart body fat scale
Mini
S1
Pro
S3 Lite
S3
Controversies
Recent events
Yunmai Technology completes C2 funding round[6]
Reported:
Yunmai Technology announced that it completed a C2 funding round of 200 million yuan, led by Legeng Capital with follow-on investments from Changrun Capital, Cuican Capital and Mingshi Capital.
Sources6 sources
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