Pickup Coffee

Pickup Coffee is a Philippine coffee-shop chain established in 2022 and headquartered in Taguig, Metro Manila. The business was created by Jaime Gonzales, Bien Lee, Diego Lorenzo, and Miguel Macaalay as a delivery-oriented coffee venture, reflecting a model designed around convenience, compact retail locations, and accessible pricing rather than long customer dwell times. Its first physical outlet opened in June 2022 at Uptown Mall in Bonifacio Global City, Taguig, several months after the venture was founded. The brand initially concentrated on Metro Manila, where it developed a network of outlets serving coffee, cold brew, milk-based drinks, tea-based beverages, and baked products. Its menu was positioned at a relatively low price point: as of October 2022, the company’s beverages were reported to cost no more than ₱100. This pricing approach, combined with delivery and grab-and-go service, gave Pickup Coffee a proposition aimed at everyday consumption and customers seeking a quick beverage rather than a traditional café experience. Pickup Coffee expanded beyond Metro Manila in March 2023 by entering Cebu, followed by further growth in other Philippine provinces. The company also pursued international expansion, opening its first Mexican branch in December 2023. This made Mexico an early overseas market for the Philippine-founded chain and extended its operating footprint beyond Southeast Asia. The company attracted Series A1 funding from Southeast Asian investors during its expansion period. Wikipedia reported that the business was valued at approximately US$130 million, or ₱7.18 billion, by April 2023; the available reference does not establish the precise financing terms or provide a separately verifiable company financial filing. Pickup Coffee later introduced a dedicated mobile application in mid-2024 to support ordering and delivery. In 2026, the business opened franchising and began introducing more conventional café formats where customers could remain for longer periods, representing a broadening from its earlier delivery-led and grab-and-go model. Pickup Coffee’s brand proposition is therefore centered on affordability, speed, digital ordering, and network expansion. Its evolution from a delivery-centric startup into a multi-market coffee chain shows a progression from compact convenience outlets toward a more varied store portfolio that includes sit-down cafés and franchise locations. The available reference material does not identify a parent company, public listing, official website, current executive roster, or detailed store count.

Pickup Coffee was founded in February 2022 by Jaime Gonzales, Bien Lee, Diego Lorenzo, and Miguel Macaalay in the Philippines. The venture began primarily as a delivery-centric coffee business, an approach that placed convenience and order fulfillment at the center of its early operating model. Rather than starting as a conventional café chain focused on extended in-store visits, Pickup Coffee developed around accessible drinks and quick consumption. The company opened its first outlet in June 2022 at Uptown Mall in Bonifacio Global City, Taguig. This location gave the newly established brand a physical retail presence while retaining the compact, convenience-oriented character associated with its initial delivery business. Its menu included coffee, cold brew, milk-based beverages, tea-based drinks, baked goods, and pastries. In October 2022, the reported price ceiling for beverages was ₱100, supporting a mass-market proposition aimed at frequent and relatively low-cost purchases. Pickup Coffee initially operated in Metro Manila. During its first major expansion phase, the company received Series A1 funding from investors based in Southeast Asia. By April 2023, the brand was reported to have a valuation of about US$130 million, equivalent to ₱7.18 billion at the figure cited in the reference material. The available source does not provide a complete list of investors, detailed transaction terms, or audited financial information. In March 2023, Pickup Coffee expanded to Cebu and subsequently entered other provinces in the Philippines. This geographic development moved the chain beyond its original Metro Manila base and established a broader national growth strategy. The company then pursued overseas expansion, opening its first branch in Mexico in December 2023. Mexico became the first specifically identified market outside the Philippines in the available account. Pickup Coffee continued to develop its digital infrastructure. In mid-2024, it launched a dedicated mobile application that supported ordering and delivery. The application complemented the brand’s original delivery-led identity and gave customers a direct ordering channel in addition to store-based purchasing and other delivery arrangements. By 2026, the company had opened its business to franchising. It also began adding traditional coffee-shop locations intended for customers who wanted to stay longer, a change from the predominantly grab-and-go format associated with the chain’s earlier period. This represented a strategic broadening of the operating model: Pickup Coffee retained its emphasis on affordability and convenience while testing more conventional café environments and franchise-led growth. The available reference material does not specify the company’s legal corporate structure, current chief executive, precise number of outlets, official website, ownership after funding, or current financial performance. It does, however, document a clear sequence from a Philippine delivery startup in 2022 to a growing coffee chain with provincial, international, digital, and franchising initiatives.

• 2026

  Franchising and longer-stay cafés introduced

  [1]Pickup Coffeeen.wikipedia.org

  Pickup Coffee opened its business to franchising and began introducing traditional café formats alongside its earlier takeaway outlets.

• 2024

  Dedicated mobile application launched

  [1]Pickup Coffeeen.wikipedia.org

  The chain introduced a proprietary application for customer ordering and delivery.

• 2023

  Series A1 funding and reported valuation

  [1]Pickup Coffeeen.wikipedia.org

  Pickup Coffee received Series A1 funding from Southeast Asian investors and was reported to have reached a valuation of approximately US$130 million by April.

• 2023

  Expansion to Cebu

  [1]Pickup Coffeeen.wikipedia.org

  The company expanded beyond Metro Manila into Cebu in March and later entered additional Philippine provinces.

• 2023

  International expansion to Mexico

  [1]Pickup Coffeeen.wikipedia.org

  Pickup Coffee opened its first Mexican branch in December.

• 2022

  Company founded

  [1]Pickup Coffeeen.wikipedia.org

  Jaime Gonzales, Bien Lee, Diego Lorenzo, and Miguel Macaalay established Pickup Coffee in the Philippines as a delivery-oriented coffee venture.

• 2022

  First outlet opens in Taguig

  [1]Pickup Coffeeen.wikipedia.org

  The chain opened its first outlet at Uptown Mall in Bonifacio Global City, Taguig, in June.

An accessible, convenience-led coffee chain emphasizing affordable drinks, delivery, digital ordering, and quick takeaway service, with a later move toward sit-down café formats and franchising.

• Coffee · 2022

  Coffee beverages

  Pickup Coffee’s core menu consists of coffee-based drinks sold through its outlets and delivery channels. The brand’s early proposition emphasized everyday affordability and speed, with beverages reported at no more than ₱100 as of October 2022.

• Coffee · 2022

  Cold brew

  Cold brew is among the coffee formats offered by Pickup Coffee. It forms part of the chain’s broader beverage range designed for takeaway and delivery consumption.

• Beverages · 2022

  Milk-based beverages

  The menu includes milk-based drinks alongside coffee and tea selections, giving customers non-black-coffee options within the chain’s affordable beverage portfolio.

• Beverages · 2022

  Tea-based beverages

  Tea-based drinks are part of Pickup Coffee’s beverage assortment and broaden the menu beyond coffee for customers using its takeaway, store, and delivery services.

• Food · 2022

  Baked goods and pastries

  Pickup Coffee also sells baked goods and pastries intended to accompany its drinks. These food items complement the chain’s beverage-led offer without changing its primary focus on coffee and convenient service.

• 2026

  Adopt franchising and longer-stay café formatsStrategy

  Background

  Pickup Coffee’s early outlets were associated with grab-and-go and delivery use, while the company later pursued additional avenues for physical expansion and customer engagement.

  Action taken

  The business opened franchising and began introducing traditional coffee shops designed for customers to stay longer.

  Aftermath

  The change broadened the brand’s store formats beyond its earlier convenience-led outlet model.

  Source

• 2024

  Launch a proprietary mobile ordering applicationProduct launch

  Background

  The brand’s original delivery-centric model created a need for a direct digital ordering channel.

  Action taken

  Pickup Coffee launched its own mobile application for ordering and delivery in mid-2024.

  Aftermath

  The application reinforced the chain’s convenience and delivery positioning.

  Source

• 2023

  Expand beyond Metro ManilaStrategy

  Background

  Pickup Coffee began with a Metro Manila focus and pursued broader national distribution as its early outlet network developed.

  Action taken

  The company entered Cebu in March 2023 and subsequently expanded into other provinces in the Philippines.

  Aftermath

  The move established a nationwide growth direction before the company’s later international expansion.

  Source

• 2023

  Enter the Mexican marketStrategy

  Background

  After expanding within the Philippines, Pickup Coffee sought to extend its operating model beyond its home market.

  Action taken

  The chain opened its first branch in Mexico in December 2023.

  Aftermath

  Mexico became the first specifically identified international market for the Philippine coffee brand.

  Source

• 2026

  Pickup Coffee opens franchising and develops sit-down café formats[1]Pickup Coffeeen.wikipedia.org

  Other

  The business opened its model to franchising and began introducing traditional coffee shops designed for longer customer stays alongside its earlier grab-and-go outlets.

• 2024

  Pickup Coffee launches a dedicated mobile application[1]Pickup Coffeeen.wikipedia.org

  Product launch

  The company introduced its own mobile application for ordering and delivery, extending its digital convenience proposition.

• 2023

  Pickup Coffee expands to Cebu[1]Pickup Coffeeen.wikipedia.org

  Other

  After initially focusing on Metro Manila, Pickup Coffee entered Cebu as part of its expansion across the Philippines.

• 2023

  Pickup Coffee reported at approximately US$130 million valuation[1]Pickup Coffeeen.wikipedia.org

  Other

  Following Series A1 funding from Southeast Asian investors, the brand was reported to have reached a valuation of approximately US$130 million by April 2023.

• 2023

  Pickup Coffee enters Mexico[1]Pickup Coffeeen.wikipedia.org

  Other

  The chain opened its first Mexican branch in December, marking its expansion outside the Philippines.

• 2022

  Pickup Coffee opens first physical outlet in Bonifacio Global City[1]Pickup Coffeeen.wikipedia.org

  Other

  The delivery-oriented coffee venture opened its first outlet at Uptown Mall in Bonifacio Global City, Taguig, establishing its initial physical retail presence.

1. 1Pickup Coffeeen.wikipedia.org