PickMe Food
PickMe Food is a Sri Lankan on-demand food delivery platform launched by PickMe in 2018.
Last updated August 26, 2026
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Overview
PickMe Food is a Sri Lankan digital delivery platform launched by PickMe in 2018. Its core service connects customers with restaurants through an online ordering and delivery marketplace. The platform operates within PickMe's broader mobility and on-demand services ecosystem, extending the company's original transport-oriented model into food, groceries, medicines and parcel delivery. The service expanded geographically during 2019, reaching several major Sri Lankan urban and regional markets, including Colombo, Kandy, Negombo, Gampaha, Kurunegala and Kalutara. This expansion helped establish PickMe Food as a nationwide-facing local alternative in a market where international delivery brands also compete. The platform's restaurant network has included recognizable local and international chains such as Pizza Hut, KFC, McDonald's, Barista, Subway and BreadTalk. In 2019, PickMe Food acquired YAMU, a Sri Lankan restaurant and food-discovery portal. The acquisition connected the transactional delivery service with a pre-existing restaurant-content and discovery property, potentially strengthening restaurant information, customer discovery and digital food-market reach. The available reference material does not provide transaction terms or detailed post-acquisition organizational information. PickMe Food's broader offering is not limited to prepared meals. The PickMe ecosystem also provides on-demand grocery and essential-medicine delivery, while PickMe Flash is used for package and other on-demand delivery services. These adjacent services position PickMe Food within a wider local logistics platform rather than as a standalone restaurant-ordering application. The platform competes with international services, including Uber Eats. Reference material describes PickMe Food and Uber Eats as major participants in Sri Lanka's online food-delivery sector from 2020 and characterizes the competitive structure as tending toward a duopoly. PickMe Food's differentiation is primarily local market coverage, integration with PickMe's wider transport and delivery network, and relationships with established restaurant chains. The available sources do not document its revenue, user numbers, valuation, ownership structure, current executive team or detailed financial performance.
History
PickMe Food was launched by PickMe in 2018 as the company's online food-delivery service in Sri Lanka. The launch represented an expansion from PickMe's transport platform into restaurant ordering and last-mile delivery. Customers could use the service to order prepared food from participating restaurants through PickMe's digital platform. During 2019, PickMe Food expanded its service footprint beyond its initial market presence. The documented locations included Colombo, Kandy, Negombo, Gampaha, Kurunegala and Kalutara. This geographic rollout gave the service coverage across several of Sri Lanka's most significant commercial and population centers and supported its development as a national platform rather than a Colombo-only service. Also in 2019, PickMe Food acquired YAMU, a restaurant portal in Sri Lanka. YAMU's restaurant-oriented content and discovery role complemented PickMe Food's ordering function. The available material does not state the acquisition price, deal structure, staffing arrangements or the precise extent to which YAMU's technology and content were integrated into PickMe's delivery operations. PickMe Food developed partnerships with major restaurant and café brands, including Pizza Hut, KFC, McDonald's, Barista, Subway and BreadTalk. These relationships gave users access to widely recognized chains while helping the platform build a broad restaurant selection. The sources do not provide a complete restaurant-partner list or identify the dates on which individual partnerships began. The PickMe ecosystem later encompassed additional on-demand categories. In addition to prepared-food delivery, the platform provided grocery and essential-medicine delivery. PickMe Flash served package-delivery needs, extending PickMe's logistics role beyond food and retail orders. The available material presents these services as related parts of the PickMe platform, although it does not fully distinguish the legal or branding relationship between PickMe Food and each adjacent service. In 2020, PickMe was reported as partnering with Microsoft to improve the delivery of transport services. The reference does not specify whether the partnership directly changed PickMe Food's consumer product, nor does it provide technical, commercial or financial details. PickMe Food competed with international operator Uber Eats and was described as one of the major players in Sri Lanka's online food-delivery industry from 2020. The available sources do not document later ownership changes, financial results, executive appointments or a confirmed current market share.
- 2020
Microsoft partnership involving PickMe
[1]PickMe partnered with Microsoft in an initiative described as improving the delivery of transport services.
- 2019
Geographic expansion across Sri Lanka
[1]PickMe Food expanded to Colombo, Kandy, Negombo, Gampaha, Kurunegala and Kalutara.
- 2019
YAMU acquisition
[1]PickMe Food acquired YAMU, a Sri Lankan restaurant portal.
- 2018
PickMe Food launches
[1]PickMe launched PickMe Food as an online food-delivery platform in Sri Lanka.
Products and positioning
A locally established Sri Lankan food and on-demand delivery platform integrated into the wider PickMe mobility and logistics ecosystem.
Online food delivery · 2018
PickMe Food
PickMe Food is the platform's principal restaurant-ordering service. It allows customers in supported Sri Lankan markets to order prepared meals from participating restaurants for delivery. Its network has included major international and local-facing restaurant and café brands such as Pizza Hut, KFC, McDonald's, Barista, Subway and BreadTalk. The service is integrated into PickMe's wider on-demand platform rather than operating solely as an independent restaurant directory.
On-demand delivery
Grocery and essential-medicine delivery
The PickMe ecosystem extends on-demand delivery beyond prepared food to groceries and essential medicines. The available reference material does not identify a separate consumer brand, launch date, coverage map or detailed ordering model for these categories.
Package delivery
PickMe Flash
PickMe Flash is a package and courier delivery service associated with the PickMe platform. It broadens the company's logistics proposition beyond restaurant meals and retail orders. Specific service specifications, pricing and launch details are not provided in the available reference.
Brand decisions
2019
Acquisition of YAMUM&ABackground
PickMe Food operated in the restaurant-ordering and delivery market while YAMU provided restaurant-focused portal and discovery functionality in Sri Lanka.
Action taken
PickMe Food acquired YAMU. The available source does not disclose the purchase price or detailed integration plan.
Aftermath
The transaction brought a restaurant portal into the PickMe Food ecosystem and may have strengthened restaurant discovery, although measurable post-acquisition effects are not documented.
Recent events
PickMe Food introduces Self-Pickup[2]
Reported:
PickMe Food introduced a Self-Pickup feature that lets consumers place food orders through the app and collect them themselves.
Sources3 sources
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