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Pichl Medaillen GmbH

Austrian family-run manufacturer of handcrafted medals, trophies, coins, badges and pins, with roots dating to an 1846 Innsbruck goldsmith workshop.

Last updated September 29, 2026

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Overview

Pichl Medaillen GmbH is an Austrian manufacturer of medals, trophies, coins, badges and pins, based in Inzing in the Tyrol region west of Innsbruck. The company presents itself as a specialist in custom and bespoke production, offering personalised awards through its online shop as well as fully individual designs made to a customer's own shape and embossing. Its product range covers cups and medals, trophies, medallions, coins, badges and pins, with much of the finishing still done by hand. The business traces its origins to 1846, when Alois Klammer opened a goldsmith workshop at the Marktgraben in Innsbruck. That workshop grew into the goldware factory Alois Klammer's Söhne, which produced jewellery on an industrial scale and sold it across Tyrol. From 1914 the operation was led by Antonie Pichl, granddaughter of Alois Klammer, at the Maria-Theresien-Straße in Innsbruck, and in 1928 her son Karl Pichl took over the workshop as an art goldsmith. When demand for artistically designed jewellery fell during the economic crisis of the 1930s, he turned to producing awards for skiing, with a first major order being the badges for the International FIS ski competitions in Innsbruck in 1933. After the Second World War the growing business moved from the city centre to a new building on the outskirts of Innsbruck. Mag. Bernward Pichl sen. gradually took over management from 1955. The western Innsbruck site soon became too small for the company's rapid growth, so a new production building was erected in Inzing, about 12 km west of Innsbruck, in 1972–1973. The company describes itself as having kept pace with the times over roughly 17 decades, adopting new possibilities and technologies while retaining hand embossing and finishing as core parts of its work. Today Pichl Medaillen operates as a private, family-associated Austrian company selling directly to customers and organisations through its online shop and its custom-manufacturing service. Its positioning rests on a long tradition — the company markets itself under the line "180 Jahre Tradition, Innovation und Auszeichnung" (180 years of tradition, innovation and distinction) — combined with modern production and a promise of the best standard at a competitive market price. The firm serves sports associations, event organisers and other customers needing awards, commemorative pieces and insignia, and it continues to emphasise individual solutions as part of its day-to-day business.

History

The history of Pichl Medaillen begins in 1846, when Alois Klammer opened a goldsmith workshop at the Marktgraben in Innsbruck. From this workshop emerged the goldware factory Alois Klammer's Söhne, which manufactured jewellery on a large-scale, industrial basis and distributed it throughout Tyrol. From 1914 the business was led by Antonie Pichl, granddaughter of Alois Klammer, at the Maria-Theresien-Straße in Innsbruck. In 1928 her son Karl Pichl took over the workshop as an art goldsmith. During the economic crisis of the 1930s, demand for artistically designed jewellery declined. Karl Pichl responded by beginning the production of awards for skiing. A first major order was the badges for the International FIS ski competitions held in Innsbruck in 1933. This shift from jewellery to sports awards set the direction for the company's later identity. After the Second World War, the development of the business made it necessary to move from the city centre to a new building on the outskirts of Innsbruck. From 1955, Mag. Bernward Pichl sen. gradually took over the management. The location in the west of Innsbruck soon proved too small for the company's rapid growth. Consequently, in 1972–1973 a new production building was erected in Inzing, about 12 km west of Innsbruck. The company's own chronicle describes this as the move to an industrial-scale facility. Over the following decades the firm continued to combine hand embossing and finishing with new technologies. Its self-description emphasises that it has welcomed and adopted new possibilities and technologies, which have kept it young over the past 17 decades and its production up to date. The company markets its heritage with the phrase "180 Jahre Tradition, Innovation und Auszeichnung" (180 years of tradition, innovation and distinction). Today Pichl Medaillen GmbH operates from Inzing and sells personalised medals, trophies, coins, badges and pins through its online shop, while also offering fully individual special productions with custom shapes and embossing. It positions itself as a specialist for special orders and as a provider of the best standard at a price that can hold its own in the market.

  • 1972

    Construction of a new production building in Inzing, about 12 km west of Innsbruck (completed 1973).

  • 1955

    Mag. Bernward Pichl sen. gradually takes over management.

  • 1933

    First major order: badges for the International FIS ski competitions in Innsbruck.

  • 1928

    Karl Pichl takes over the workshop as an art goldsmith.

  • 1914

    Antonie Pichl, granddaughter of Alois Klammer, takes over the business at the Maria-Theresien-Straße in Innsbruck.

  • 1846

    Alois Klammer opens a goldsmith workshop at the Marktgraben in Innsbruck.

Products and positioning

Traditional Austrian specialist in handcrafted, custom-made medals and awards, combining 180 years of heritage with modern production and competitive pricing.

  • Medals

  • Trophies

  • Cups

  • Coins

  • Badges

  • Pins

  • Custom special productions with individual shapes and embossing

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