Picatic

Picatic was established in Canada in 2008 by Jayesh Parmar, who served as the company's CEO and co-founder. The business initially pursued the conventional online-ticketing model: event organizers and venues could publish event information, accept ticket orders, and use an online system to administer attendees. Its first website was launched in 2009. The company expanded beyond basic ticket sales by building a broader set of registration and event-management functions. Organizers could use Picatic to promote events, manage ticket inventories and attendee lists, communicate with guests, issue refunds, receive daily or weekly sales reports, and publish updates. The platform also included embeddable widgets for external websites and mobile tools for monitoring event operations. Through its API, developers could incorporate Picatic's ticketing and registration capabilities into third-party applications. In September 2012, Picatic introduced an event-crowdfunding feature. Rather than requiring promoters to arrange an event before selling tickets, the feature was intended to help them obtain advance support and test demand. This led to comparisons with Kickstarter, although Picatic applied the idea specifically to events and ticket sales. The crowdfunding feature was later removed, with the company returning its attention to ticketing and registration by 2015. Picatic's growth and visibility were supported by startup programs. In 2012, Extreme Startups selected it as one of five startups in a cohort that offered seed money, mentorship, and administrative and legal assistance. Picatic later joined a General Assembly program associated with CTA@NYC, reflecting an effort to develop its brand and expand its business presence. The company also benefited from an unintended viral publicity event in 2012. During a Saskatoon television report about tickets for a sausage-eating contest, an anchor mispronounced the Picatic name. The clip became an internet sensation, and Picatic reported that traffic to its website increased substantially afterward. The incident did not represent a product or corporate controversy, but it became one of the most widely noted public moments in the company's history. Picatic reported activity across North American, European, and other international markets, including Canada, the United States, the United Kingdom, Sweden, Switzerland, Denmark, and Australia. In 2018 it identified additional countries as potential expansion markets, including Brazil, Hong Kong, Japan, Mexico, New Zealand, Norway, and Singapore. The company maintained offices in Toronto, Saskatoon, San Francisco, and New York City according to the available reference account. The principal corporate turning point came in August 2018, when Eventbrite acquired Picatic. Eventbrite was already an international ticketing and event-technology company headquartered in San Francisco. The available material confirms the acquisition and identifies Parmar as announcing it in a press release, but does not provide a purchase price, integration timetable, post-acquisition leadership structure, or definitive information about whether Picatic continued as an independent consumer-facing brand. Its current standalone operating status consequently remains unclear.

• 2018

  Acquired by Eventbrite

  [1]Picaticen.wikipedia.org

  Eventbrite acquired Picatic in August 2018.

• 2015

  Crowdfunding feature discontinued

  [1]Picaticen.wikipedia.org

  The event-crowdfunding function was discontinued as Picatic focused on its ticketing platform.

• 2012

  Event crowdfunding introduced

  [1]Picaticen.wikipedia.org

  Picatic launched a ticket-based event-crowdfunding feature for promoters seeking advance support.

• 2012

  Selected by Extreme Startups

  [1]Picaticen.wikipedia.org

  Picatic joined an Extreme Startups cohort that provided startup funding, mentorship, and operational support.

• 2009

  First Picatic website launched

  [1]Picaticen.wikipedia.org

  The company's first website went live, establishing its online ticketing service.

• 2008

  Picatic founded in Canada

  [1]Picaticen.wikipedia.org

  Jayesh Parmar founded Picatic as an online ticketing company.

A small and mid-sized event ticketing and registration solution combining online sales, organizer administration, developer integrations, and event-promotion tools.

• Ticketing platform · 2009

  Online ticket sales and registration

  Picatic's core service allowed event organizers and venues to create event pages, promote events, sell paid or free tickets, and collect registration information online. The company charged vendors a commission on for-profit ticket sales and did not charge for free tickets.

• Developer platform

  Picatic API

  The Picatic API provided developers with a framework for embedding ticketing and event registration into their own applications, extending the service beyond Picatic-hosted event pages.

• Event operations software

  Event-management tools

  Organizer tools supported ticket-inventory and attendance-list monitoring, mobile access, website widgets, guest surveys, sales reporting, refunds, attendee email, and event updates. These functions were intended to centralize administrative work for event planners.

• Event financing and demand validation · 2012

  Event crowdfunding

  Introduced in 2012, this feature allowed promoters to use advance ticket sales to generate support or validate demand before an event was booked. It was later discontinued, with reference material placing its removal by 2015.

• 2018

  Acquisition by EventbriteM&A

  Background

  Picatic was operating across several international markets while Eventbrite was an established global event-ticketing and technology company.

  Action taken

  Eventbrite acquired Picatic in August 2018.

  Aftermath

  The acquisition became Picatic's main recorded corporate transition. Publicly available reference material does not establish the purchase price or the precise treatment of the standalone brand afterward.

  Source

• 2015

  Return to a ticketing-focused platformStrategy

  Background

  After operating an event-crowdfunding feature, Picatic concentrated on its established online ticketing and registration services.

  Action taken

  The company removed or discontinued its crowdfunding function and focused on ticketing tools.

  Aftermath

  Picatic continued to be described primarily as an event ticketing and registration provider before its acquisition by Eventbrite.

  Source

• 2012

  Launch of event crowdfundingProduct launch

  Background

  Picatic sought to distinguish its ticketing business by helping promoters generate advance support and assess demand before committing to an event.

  Action taken

  The company added a crowdfunding feature connected to event ticket sales.

  Aftermath

  The feature was subsequently discontinued, and Picatic returned its primary focus to ticketing and registration.

  Source

1. 1Picaticen.wikipedia.org